ATIFORNIA SUGAR & WESTERN PINE AGENCY,Inc.

SUGAR PINEPONDEROSA PINEWHITE FIR _ DOUGTAS FIRCEDAR

Door JombsKiln-dried Pine & Fir Moutdings, lineol or Cut-to-length, cleor or iointed

A. C. "Bo,, Ahrens-Hugh Roeooen-Jerry Grifin manager and Oakland branch manag'er, U.S. Plywood Corp. Sales Promotion Manager Matheny tvas tiemendously pleased with the outstanding jobs accomplished in the Weldwood Month program and very happy to be able to attend the award presentation dinner.

In addition to the eight Regional winners, the board of judges also singled out an additional 19 dealers and sub-

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Ilurdwood Gomprny

Estqblished mitted the list of 19 to U.S. Plywood Corp. with the comment that their promotions had been so excellent that they just barely missed winning first prizes in their particu- lar divisions. Out of these 19 dealers so honored, four were in the Western division sales-promotion area:

Entz-White Lumber & Supply, 909 E. Camelback Road, Phoenix, Ariz.; Myrtle Avenue Lumber Co., 1525 S. Myrtle Ave., Monrovia, Calif.; Central Lumber Co., 5th & Doutv, Ave., Monrovia, venxrar LumDer uo., )tn 6a uouty, Hanford, Calif., and Crown City Lumber & Mill Co.,24OW. Green St., Pasadena, Calif.

Irl Matheny also reports that nine other of his area dealers did an outstanding job in promoting Weldwood Month. These were:

Pine Tree Lumber Co., 111 W. Vista Way, Vista, Calif.; J. Knox Corbett Lumber Co., 4545 E. Speedway Blvd., Tucson, Ariz.; Foxworth-Galbraith Lumber Co., 115 S. McCormick St., Prescott,; Yucca Valley Lumber Co., 55288 Twentynine Palms Highway, Yucca Valley, Calif.; Squires Lumber Company, 370 N. 9th St., Colton, Calif.; Yancey Lumber Cornpany, South lst St., Patterson, Calif.; Builders Square, 57Il S. Sepulveda Blvd., Culver City, Calif.; Needles Hardware & Building Supply, 117 N. K Street, Needles, Calif., and King Lumber Company, 2200 Union Ave., Bakersfield, Calif.

So the competition in the merchandising area was tremendously tough, and CBS Plywood and Mr. Favors can be very pleased with the successful merchandising job for which the board of three Chicago judges awarded them the first prize.

Watsonville Yard Wins Prize

In the accompanying "Micarta Sweepstakes" Contest to promote the high-density plastic manufactured by Westinghouse Corp. of which U.S. Plywood Corp. has the national distributorship, the contest was to bring to the attention of retailers and fabricators the new distribution policy of'the product. Names of winners in this contest were picked at random from the entire group of entries.

No cash-prize winner was in attendance at the San Francisco dinner but the following Western winners won Westinghouse stereo phonosraphs' in this contest: Westinghouse phonographs'

Harold Henningsen. lfenningsen & Associates. E

H^ar.old H enr-rjngsen,- lf en-ningsen & Associates, B erkelel ; L. Sylvester, Fair Oaks Plastics, Redwood City, and Eirl Johnson, Jr., Watsonville Lumber Co., Watsonville, Calif.

The following USP salesmen, who serviced the above ac-