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GuslorTr rry REGAL

GuslorTr rry REGAL

1045 West Huntington Drive Arcodio, Colifornio

I'i'inner is shown in the photograph at left, taken at the San Francisco award dinner. It includes Arch (Jack) Favors, owner of CBS Plywood, and his salesmanager, Mert Rornson. Also in the photo is USP Salesman Lee P{autch who, because he serviced the account, won an award of $250 in USP common stock. Also shown are Fred B. Smales, vice-president, Western region, U.S. Plywood Corp., and Don L. Kesselring, Northern California district w_ood.stock, there were 19 entries that rated exceptionally high in the judges' opinion.

Western Division Celebrates With Dinner

Irl Matheny, sales promotion manager, Western division, United States Plywood Corp., Los Angeles, reports that an Award dinner following the close of the contest was held at Jack's restaurant in San Francisco to make awards to the lumber dealers, fabricators, and the USPersonnel. The award-presentation dinner covered the two nationwide sales promotions sponsored by U.S. Plywood, identified as "Weldwood Month" and the "Micarta Sweepstakes Contest."

An official 1,600 lumber dealers participated in the "Weldwood Vacation-Time Project" Program, including the Canadian division. The dealers were furnished with advertising materials, store banners, etc., for use not only on USProducts but to also tie in all of the other products they handled on the vacation-project theme. Priz€ awards weie made on the basis of the best over-all merchandising program.

Among the national winners mentioned above, California Ruilders Supply, Oakland, was in the Western sales promo- tion division handled bv Irl Matheny for U.S. Plvwood. The firm is located at /4tn and Cypress Sts. The #estern

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