0ltE II OUR TIRE RESISTANT GYPSUTI WALTBOARD

Now, with Blue Diamond 5A" Fiie Halt special core wallboard, applicator craftsmen have a ffne handling and ffnishing gypsum wallboard with a one hour fire resistioe rating.

Fire Halt may be used in institutional, commercial, industrial, apartment and home construction-wherever high quality interiors combining greet strengLth with increased fire resistanie are desired or required by building codes.

Blue Diamonds Fire Halt data sheet will be sent you on request. It gives full information on how to use Fire Halt in one hour walls, partitions and ""ilittgt, in accordance with Underwriters' Laboratories' ffre resistive rating requirements' ly new saw. The heaviest expense involved in a broken saw is not the saw itself, but rather the lost production time incurred in repair and replacement.

Some mllls aro set up so that the hea,il sawyer does his own settlng, from hle console control. In these cases' & rivalry often exlsts between the heail sawyors on the samo rig for dilferent shlfts, each man trytrg to outdo the other ln a,mount of lumber sewed end lts overa,ll qualltY.

A diamond cutter has modern tools and machines to help him produce a valuable gem, but the cuts and slices he makes in the raw material bear his own responsibility and experience. Machines can take neither the credit nor the blame for the finished product.

Such is the case of a head sawYer.

-National Foresf Producfs Week October l6-22ttllome-Improvement Guide" for Dealers from Masonlte CorP.

A "Home Improvement Guide," showing 24 ways to modernize a home, has been made available by Masonite Corporation to lumber dealers wishing to use the handsomely-illustrated and information-packed booklet as handouts. Ideas for home improvements appdar in photos, sketches and narrative. Included are photos showing remodeled bedrooms, recreation areas, garages, workshops and other rooms.

Celotex Appoinfs Gordon Lqwler to Sqles-Promotion Monoger Post

pect that Lawler's intimate and broad knowledge of the retail lumber dealer field will be of great value in the planning of promotional programs to help dealers meet the demands of the competitive '60's."

Prior to joining American Lumberman in 1951, Lawler was employed for five years in Insulite's advertising department. At Celotex, he will be responsible for general line sales promotion activities and will have other management and planning responsibilities in the advertising department.

Worren Hoyr Nqmed Sqles Monoger of New Wood-Treoting Division, Prescott, Soufhwest Forest Industries, Inc.

The appointment of Gordon J. Lawler (above) as general line sales promotion manager for The Celotex Corporation is announced by Marvin Greenwood, vice-president and director of merchandising.

Lawler is a former magazine editor and is nationally known for his work in behalf of retail lumber dealers. He has been active in the area of components and pre-fabrication and originated the first Profit-Maker Show Room exhibit at the 1956 convention of the National Retail Lumber Dealers Association.

In announcing the appointment, Greenwood said, "We ex-

Phoenix, Ariz.-Appointment of Warren E. Hoyt, a veteran of 40 years in the field of wood preservation, as sales manag:er of the wood-treating division, was announced October 3 by J. B. Edens, president of Southwest Forest Industries, fnc.

Southwest's wo o d -t reatin g plant, which is under constmction at Prescott, Arizona, will chemically treat products to preserve them against attack from insects and exposure to weather.

Mr. Hoyt (right) is past president of the Southern California Chapter of the Producers' Council. I{e also served for more than 20 years on the Construction Industries committee of the Los Angeles Chamber of Commerce. and is a member of the American Wood-Preservers' Association and the Forest Prod- ucts Research Society.

As a lecturer on wood utilization, Mr. Hoyt taught classes at the University of Southern California, Arizona State University, and UCLA under the sponsorship of the Southern California Retail Lumber Association a^nd tlre Arizona Retail Lumber and Builders' Sup- ply Association.

In a long and distinguished record studded with many noteworthy achievements and significant firsts, Mr. Hoyt takes greatest pride in having developed and promoted floating floors for rymnasiums, many of which are in Arizona schools. He also secured the first building permits in Southern California for pole-type construction.

F'or more than 20 years, Mr. Hoyt was district sales manager for the American Lumber and Treating Company and, subsequently, the Koppers Company. Immediately prior to his joining Southwest, he was a consultant to the Koppers Company and Dierks l'orests, Inc. During his association with the I(oppers Company he completed a survey of the mines in Mexieo which led to the development of methods of treating and handling mine timbers.