PICKERING TUMBER CORPORATION

Forest

'UIANUFACTURERS PONDEROSA PINE SUGAR PINE WHITE FIR INCENSE CEDAR

Phone: (Sonora) JEfferson 2-7141 (Tuolumne) WAlnut 8-4213

TWX: SONORA ll6-U

Urbqn R.enewql Areqs Designoted

Eight areas of Los Angeles have been proposed as urball renewal areas in a progress report made to Mayor Norris Poulson and the Citv Council bv William E. McCann. urban renewal coordinator. These areas total approximately 2,231 acres and include a population of approximately 50,000 people. Such districts are blighted in varying degrees.

@frlitls: Srondard, Gotif., and Tuolumne, Ccrtif

McCann said that with the exception of Bunker Hill, a redevelopment project, future urban renewal projects are planned to include Ann Street, Sawtelle, Bunker Hill, Temple, Monterey Hills, Naomi, Stanford and Trinity. The Hoover Project has not been shown to qualify as a project area.

Boxter Building Moferiqls Joins tMA

Baxter Building Materials, 1524 Grand Ave., Arroyo Grande, was welcomed into the Lumber Merchants Association of Northern California last month by LMA executive vice-president, Jack Pomeroy. The long-established San Luis Obispo County yard is operated by Frank Sturges.

Vitql Redwood Conference Held

(Continued from Page 10) panel discussion presented during the conference luncheon. The panel's theme was "What Is Redwood's Market Position in the Years to Come?" Panelists included Moderator Thomas A. Mainwaring and Robert W. Fritz, market research specialists with the Stanford Research Institute ; Architect Malcolm Reynolds, F.A.I.A., Oakland, Calif., and Robert Mosher, A.I.A., La Jolla, Calif.

Main points brought out in the panel discussion were :

1. House pre-fabrication and the use of manufactured house components will continue to grow and may account for considerably more than 25/o of the non-farm, singlefamily housing market by 1970.

2. Redwood will face increasirrg competition from other materials that are designed to reduce the builder's cost of installation.

3. To obtain its share of the market in the future, the redwood industry will have to examine the products it offers to builders and will have to design new products to meet their needs.

4. New redwood products may require new methods of manufacturing. It appears that the redwood industry will have to develop some form of prefabrication to obtain its share of the market in the future.

Other guest speakers on the Conference program included Mortimer B. Doyle, executive vice-president of the National Lumber Manufacturers Association, who described current NLMA and National Wood Promotion Program activities, and Dr. Fred E. Dickinson, director of the University of

California's Forest Products Laboratory. who told of a current FPL study to prevent seasoning siains on redwood lumber.

The full facilities of the Flamingo hotel were taken over by the redwood industry for its spicial conference.

Highlight of the lobby displays prepared by the CRA was a giant redwood stump-16 feet high and 8 fept in diameter

-constructed in the main lobby. The stump also served as a projection booth, from which four CRA movies were flashed simultanously on the lobby walls.

The day-long program for redwood industry leaders was prepared by the CRA staff under the direction of the CRA's Promotion committee, which is composed of the sales man- opanel? Hobbs Wall sells them green redwood, in utility as well as

Sidine...ffnish all ...inkiltt-d.t6" upper grades.

Mixed cars . . straight cars . . pool cars? Let Hobbs Wall help put your next order logether. Youll ftnd Hobbs Wall redwood satisftes the demand for quality and the demand for value today as it has for oier g4 years!

Bates, CRA publicity manager, was in charge of all arrangements for the show. He was assisted by Charles L. Schafer.

Prominent lumber figures attendinq included Robert Pa.mplin, president of Georgia-Pacific-Corp.; C. Russell Johnson, president.of Union Lumber Compiny, and C. H. Bacon, Jr.,^ executive- vice-president of Simpson Timber C-oryppn1'. Other key figures attending, all principal officers of their respective otganizations, included Tom dimmick of T. M. Dimmick Company; R. B. Chaffee, Redwood Region Conservation Council; S. A. Murphy, The pacific Lurfrber Company, and Carl Diebold, Diebbld Mills, Inc.