I^ASON SUPPLIES, lnc.

of the National Wood Promotion committee, said the San Francisco conference was arranged to give manufacturers and regional associations "a head start in gearing their 1960 species and brand-name advertising-merchandising projects to next year's proposed NWPP activities."

Fairhurst added : "This meeting also brought about a better understanding of our national promotion effort and should result in a much closer working relationship between organizations concerned with national, regional and brandname programs,"

Staff members of the National Lumber Manufacturers Association explained that under current plans 1960 NWPP activities will include i

1_. 9". and two-page full-color ads in Life magazine.

2,. Two-page black-and-white ads in builders'tride papers.

3. A folder to encourage increased membership in NLMA's federated associations.

4. Reprints of NWPP advertisements.

9-0657

Information bulletins on NWPP achievements. Working drawings of a one-story expandable wood "idea" school. Scale models a'nd promotional booklets on wood schools. A series of pamphlets explaining wood's superiority for various building components.

Expanded editorial promotion and product publicity. The start of work on a 16mm sound-color motion oicture promoting use of wood in school construction. One suggestion offered at the San Francisco meeting was that 1960 ads in Life spotlight the use of wood for specific iobs in home construction.

- NLMA staff members disclosed that the 1960 advertising campaign will pinpoint wood's advantages for the basic structure of new homes and wood's superiority for such items as doors, windows, floors, furnituri, siding, paneling and built-ins.