A Medford Gorporation Representative

The lumber industry took steps to increase the effectiveness of its advertising-merchandising efforts through closer coordination of national, regional and local programs, in a two-day meeting of industry leaders and their top_advertising-salis promotion representatives, Aug. 24-25, at the Fairmont hotel in San Francisco.

Highlight of the meeting_wa_s a.preview of .1960 plans proposing an expansion of the lumber industry's National

IUMBER, INDUSTR,Y TAOVES TO COOR,DINATE LOCAL, NATIONAT ADVER,TISING EFFOR,TS

Phone: CApilol 2-1934

TeleIpe:

PD.3E5

FIR . CIDAR ' t{EMtOCK RIDWOOD SPtUCE. IDAHOT SUGAR AND PONDTROSA PINE

We Solicit Your Inguiries lor Wolnanized and Creosoted Luuber, Tirnbers, Poles anrl Pililg

Wood Promotion Program (NWPP). If these plans are approved by subscribers in November, NWPP outllys- !1 1960 will amount to $1,350,298, compared with $1,130,000 in 1959.

Jack Fairhurst of the Fairhurst Mill Co., Eureka, Calif., chairman of an Advertising-Merchandising subcommittee