New $ales ldeas...

RED!(/OOD SIDING

A brand new feature in the design of redwood siding, to be marketed under the name "BeveLock," is announced by Rockport Redwood Co., San Francisco, California. This new siding is highly adaptable to single wall construction. As the name implies, the basic feature is the manner in which this %." rabbeted siding becomes interlocking. The thin edge locks in with the thick side to hold shadowline edge absolutely with the wall, increasing rigidity of the entire wall This interlocking of each the flush the area, piece

Translucent "Filuma" garage doorsa new concepthave been introduced by the Frantz Manufacturing Co., Sterling, Ill., leading manufacturer of garage doors. The lightweight (onethird as light as comparable wooden doors) overhead, sectional doors feature full-width panels of translucent fiberglass reinforced plastic mounted in a tempered, extruded aluminum frame. The fiberglass panrls are manufactured by Filon Plastics Cor- poration, El Segundo, Calif. They permit illumination of the interior of the garage while the door is fully closed. The doors were recently introduced in the West Coast Market at the Los Angeles Home Show. Above, the Frantz sales representative, Charles Loeber, shows the foursection door to visitors at the show,

(Tell them gou eaw it in The Calilomia Lumber Merchant) of redwood bevel siding also provides far greater weatherseal properties. Another feature of "Bevelock" is the way its design structure permits f ast application with assured alignment.

The name "BeveLock" has been registered in the U.S. Patent office by Rockport Redwood Co., its exclusive manufacturers. For additional information and names of nearest distributors, write to Rockport Redwood Co., 620 Market Street, San Francisco 4, California.

FREE...PocketSized LAUGH BOOK

An attractive new, mirth-provoking Laugh Book has been published by Precision Equipment Co. Of interest to everyone, the Laugh Book is of particular value to those who must trake an occasional public address or luncheon speech. Included are many extremely funny .cartoons by famous artists cartoons such as Mr. Breger, Mr. Hubert, Cuties, the Girls and Strictly Richter. Also printed in this attractive pocket-size booklet are Precision's famous "Heard in the Locker Room" jokes. For a bright note in your day, send for your free Laugh Book. Just write to Precision Equipment Co., 4411F Ravenswood Ave., Chicago 40, Illinois.

Northern Golifornio Deolers fo Conducf Nexf 'R.oundtoble' Oct. 23

San Francisco.-The Lumber Merchants Association of Northern California will conduct another of its popular and , highly successrul Round-Table conferen.;;,'ii.i;;;.

respond to the LMA's advance announcement; also limited to top-management personnel, and the modest cost for luncheon, refreshments and expenses is $8.

Ghamber Nomes Building Experts

the French Parlor of the Sheraton-Palace hotel here. It will To cope with the "growing pains" of the Southland constart at 9:00 a.m., recess for group luncheon from Noon to struction industry, the Los Angeles Chamber of Commerce 1 :30 p.m., and reconvene till 5 :00 p.m. More than 100 has announced an organizational structure to serve as a dealers have attended the past Conferences and proclaimed clearing house for building plans and problems. Director them the best management meetings they had attended. Eugene Weston, Jr., F.A.I.A., chairman of the Chamber's

Twenty-five LMA members (none from yards within 30 construction industries committee, stated that "the appointmiles of each other) meet in these all-day sessions for the ment of leading members of the building trades to- head exchange of ideas and discussion of mutual problems, generously sharing new techniques of operation. The RoundTables are moderated and each dealer takes turns in "speaking his piece" on subjects selected by the members in advance. Attendance is limited to the first 25 members who

For t01{G Dimension and limbers

Select Struclurol & Construction & Btr Cuttings

Direct frlill Shipment via Woter and Roil from Woshington - C)regon - Colifornio tlills