INTANI) TUMBTR COMPANY

tional-American Wholesale Lumber Association in approving plans for a special salesmen's training course open to all within our industry ?

"How else can you explain the fact that certain individual distributors are now considering a plan to set aside a specific sum of money every year for national promotional activities?"

Within recent months, fngram asserted, greater optimism and a "new faith" in the future have spread through- out the industry. NLMA's chief executive attributed this largely to the launching of the $1.3-million National Wood Promotion Program by lumber and wood product manufacturers late in 1958.

Also, he explained, lumbermen have become aware that "America is about to undertake the biggest building project in its history-the construction of a second United States." In this connection, Ingram pointed out:

"By the year Z,NO----only a 4O-year mortgage away- this country will have to double all the structures and facilities that now exist. Because, in 40 years' time, the population of the United States will be close to 340 millionabout double the present figure."

Quoting from a recent report of the F. W. Dodge Corporation, building statistics and economics service, Ingram continued :

"As one example of what this will mean, to provide living quarters for our increased population, rve will have to build 48 million new dwelling units in 40 years. But this is only a starting figure, because even at modest replacement rates (say a mere three-quarters of one percent) we will need another 16 million houses to take care of losses from fire and floods. tornadoes and termites. obsolescence and old age.

"In sum, we will therefore have to build around 64 million new dwelling units, considerably more than the total stock that now exists. Something of the same sort will be true of every other major type of building and facility from highways to hot dog stands."

This great market potential, Ingram predicted, will cause major producers of steel, brick, aluminum and plastics to launch an all-out drive to "double or even triple" the sales of their materials at the expense of wood.

To hold its share of the construction market and develop new outlets for its products, the lumber industry must start preparing now to step-up research, advertising, merchandising and promotional activities at the national, regional and local level, Ingram emphasized. As one step in this direction, irrembers of the National Lumber Manufacturers Association in November will discuss the outline of a proposed lO-year program designed to put the lumber industry on equal terms with its competitors, he reported. This program, "Marketing Unlimited," takes into account that "dynamic market growth will be the main feature of the rest of this century and that those who start preparing now to take advantage of this opportunity will be the ones who profit most," Ingram stressed.

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8l Lumbermn Tee Off for Golf in Northern Colifornio Tournoment

There were 181 lumbermen in the 4th annual Northern California Lumbermen's Golf Tournament, again staged at the Sierra View Country Club in Roseville, September 11. The record turnout, nearly 20 better than lasl year, was made possible through the organizational efforts of Tournament Chairman George Duff, of Cal-Ida Lumber Co., and his hard-working committee. Originally organized by Duff, the annual tournament in four short vears has become a "must" event for all Northern California lumbermengolfers, dubbers and "pros" alike.

ABOVE: A portion of lhc lunbemm - golfert who wctted their s'hirtler following lhe tourney od then cot down to o big bqbecue on liln of re<ently renovoted Sierrq View Coentry Club in Reseville. With biggsrt crowd in 4-ycor hirtoly, il ir hopcd next yeor will exceed 2OO-mork

With the tee-off time moved up to avoid the mid-afternoon heat and to accommodate the record turnout, the tournament wound up in plenty of time for a few relaxers and a leisurely outdoor steak barbecue followed by the awarding of some 20 tournament awards.

Winner of the entire field was George Steres, a guest, whose 74 card showed three strokes less than that of George Cameron, winner of the lumbermen's low-gross trophy. Robert Dronberger took second low gross with a 78.

In the low-net division, it was Ralph Prouty on top (83-18-65), with the Marysville millman, Walt Stuermei,