Associqtion to Toke Deoler'schools'on the Roqd

'Know Your Products' Soles Courses Also Scheduled for Non-member Yords

A traveling "road show" designed to fully acquaint yard personnel with the end-use applications and technical characteristics of the products he sells has been launched by the Lumber Merchants Association of Northern California. The purpose behind the new prog'ram, Association Manager Jack -Pomeroy notes, is that a salesman must know the products he sells and their many applications before he can engage in creative selling.

The two-and-a-half hour program will be held in the following cities one evening each morrth, October through May 1960: San Jose, 2nd Tuesday ; Salinas, 2nd Wednesday ; San Luis Obispo, Znd Thursday; Bakersfield, 3rcl Monday; Fresno, 3rd Tuesday; Modesto, 3rd Wednesday;