Deqn Cromwell Gives Lowdown on College Sports to Stort

Hoo-Hoo Club 2 in | 957-58

I)c:Lrr ('r',rrr*'.11, clearr,I Sri.1]t.r, (':tlii,,rri;r lLrlrlctics rLnrl rctircrl co:Lch:Lnrl lrtlrletic rlir-t,c1,,r-,,i L'S('. lic]l1 tlrc tncnrl,crsltilr ,ri l-.s .\ngt'lr:s IIri. I1,, ('lrrli 2 r'ltcrtairrt.rl lor over lLl hottr r,.'lten ltc tait\'(,it crintlrlrlt'r(,suni(,,ii co]lege athletic 1)r()gr:unS, insirle iniolnt:Ltir)lt ()ll tr:tcli lLnrl iootlr:ill. arrd joinccl 'in thc irrrr of llrc r:r crrinq- lLt tirc olrgrirg nrcctitrg of the 19.i7 5S st'ason :rt L;Ll,t'rvo,rrl ( ountr-r- Clrrl.r. ScPterrrlrcr rtr. Iicing ir \('r,\' closc ir-jclrl ,,i llttr.rt'r Ii,,ll. e'oli_ ch:rirrnlLn ,,i thc' clrrlr. I)('iur ('r()nr\r'cll rr:,s 1,r.-..nte ,l itl the \-et('r:ut lrrrtrlrt,rrr:rl to tltc "llllrcl< ('a1s." I)rirr L-|r:ricr,. pr()grirlr clr:LirtruLrr. llrsl irrtt-orluct,rl Illrrvc_r t,, thr qr, ,ri1, (:rs 'i i the-r' rlirln't 1<rrou lrirrr) ;rrrrl Il:Lrvcv in trrrn lrrescnlr'tl tltt'lttt.t -1,,':r]i, t. ttIr,,.r' t('lll;tt-li. \\('t'(. \'(.t'\' tVt.l]'r-t.t.irt.,l

PANET PORTRAITS (below):

TOP ROW (ocross the boord): Horvey Koll ond Ernie Thomos; Chuck lember omong door prizes; Don Gow qnd Freemon Compbell

2ND ROW (some order): Don Philips, Sr. ond Don, Jr.. Ken Schmidrke; foursome of Al Struyvenberg, Joe Tordy, Roy Stonton ond Ferd Hoqs; trio of Horry Bremner, Rex Oxford, Tom Philips

3RD ROW: Ding Blindbury ond George Bonifz; George Clough ond Jim Forgie; Chuck Lember, Don Bufkin ond €horlie Pierce bringing up ihe reor lrt the lirst llir',ht. l':Lrrl (':tr ilt'ss rli1lt :r (r{ r 11.115, llrst 1,*. nct. an(l Ilill l.llrrntiol l i1lr :r 7S rr':Ls s('c()lt(l lon nct. In thc secortrl fligltt, lirrtl \t'lsor sltiit Irr-st lon net n'ith lr (r5. lLrrrl l)on (iou uith:r (r(r n:Ls sccontl lrin'nel. -\ncl irr tire thirrl lliqht. \\':Lltcr ll;Llit'r r.losc'rl n ith ;t 1,rl- rret of 61.

:rrrrl lrc torrcltcrl ()n ever_\-:rsl)ect of collrgc slrorts l)r()gr.iuls, u iriclr u':rs. oi c()11rse. nrost intere sting. lo rltc l2(i r,tctnlrcrs l)r('s('nt for ti-ris ()11tst:In(ling- eveltl.

_ Six_l' rre lrrr'ltcrrrcr. irit,'11s :rrrrl errr:ts 1,,k |;rrt i' thc rtll rllt' g,lf t()11ru:tl.(,.t :rt l.:Lli.rr,,rir1. 'l'1rt. c,,,r,l.c ,,.irs i:rst :ut(l clctrr lLnrl ihe ltolc irr orrr liittr rtou totlLls ${.3 iorsotrte luckt'fcllorr'. L,,qq -l-i,\i \\irtrr,.'r l,,r'1ltr, 1S-lr6lt,ryc1t q1 ;1r ( lls-<.rr | '.rr, t' rr il lt :t 77.

I hc rttlttlt t 1,1-17, \\';LS \\'{)lt lry l,-rtrie Ther;as. c()ltrtes\- ,,i Il:Lllr Ii,ritrrrl. rrlt,, tit.,l in tlrr.. (.\('r)1.

'l'hr' "lrr, rnrinclt gul: s1" ltrizt \\.its I)rcse lttcrl to lrrrrrt ( iotlrt'l , ri lioLltrls 'l'rlrrlitrg' ('6r1patrr-, S:r1 lirlLlciscl. 11'11,, u:ls :rLrrin il g1r('st oi f crr--r- l.,sslcr., l)[rst slrarli r,i I-os _\l ((-orrtinrrcrl on T'age 71)

Pqtterns for Oufdoor Christmos

Decorolions Offered Agoin by D.F.P.A.

Taking a crle fron-r l:rst vcitr's overu-hclnrir-rglr- cr-rthrr:il.ti:. rler-nan<l for pastr-,,n Lh ri stnr a s l,attern s, the' I )ouglas I.'ir I'lyrvoocl r\ssociatior-r startecl e:L.iier this r-ear to'iar. christ'r.s prrnrrtior.r Plans ancl t, r.ai1 iriorrnati.rr tir <iealers on n.hat u'as :rr,'ai1able.

This year there are plenty of patterns on hand, and 30,000 dealers have already been informed about the complete details of the Christmas promotion. The deadline for orders to reach DFPA fu November 25, but orders can be filled right now, giving dealers plenty of time to carry. out their own merchandising progrdms.

.I-rLst vclrr, th.ugh 140,000 J)atterns rte.e l.'.'aiiecl olrt, 10.000 nr(,rc ()r(lcrs \1.elrt rrnfillc<1. Both rlcalers ancl therir cust()rners \\.'ere ultcxpecteclly irrtereste<1 irr thc full-sizc, frrll color I);rste-()n l)atterns ftr ,utrloor L'hristnras clec.rlrt1ons.

New Patterns for 1957 l'tr-o neu'l):rtterns h;rve lrecn adrlcrl to thcr list this r.ear: A six-ioot-long sleigh anrl a Pair oi f11's-i,r,,t-l'ng rtiri.lcer. Carryovers from 19.5(r are the six-foot Santii, tl-re.sct of tu.o 4-fcxlt ar-rgels lrnd the trio of four-foot chr>ir hoys.

Pattcrr-rs are the same tyl)e as 1956-on heair.. ueatherresistant pal)er, printcd in four sunflLst col,,rs. reir,l-r' f,,r tlrc p_urch:tscr t() l):lste onto a 1lrne1 of It-xteri,,r- 1ir frlvrvo,,,l, then cut arounrl the 1r:Lttern.'l'his typc of l)trttern l:is ltecn for-rncl lrv tests to be most popular nliih con..rrnrers; it climin:rtes the neerl for thenr to transfer a crrttirrg diiLgram from the plan to a Pl_r.u.oocl l)irnel, un(l ther. clo not'i.rave to paint the finished prorlrrct.

Pattcrns rvill lte serrt t,r tlte rlealers flat, in crtr-clolrcs. a packing mcthod n'hicl-r makes storage, displ:r,r. an,i s:rlc easy.

Sales Aids from D.F.p.A.

_ A_gain this vear, f)Iil,-\ is olTering free s;Lles airls to derilers .to .he1p then-r in lrronrotir-rg the paste-olt pattcrns. Thcse inclucle free ad rnats ltnd en..elc,1te str-rlTers ()r counter give-an.avs. Six <litTerent ad nr:Lts lrrt,er-ailll,lc, srrit:rlr1c for use as tl'rev cr.rme. u.ith the rle:rlcr's rrarnc irnprinted, or :rclaptalrle for trsc u'ith tic-in urlr-ertisirrg of tools. glue arrcl other ito.ns neerled lrv the do-it-r'oLu.sclier.

^_l3r^sides lhe paslc-,,n l)irtterns. the ;rrls -pr,,rrrr,1c ir,111Christrnas sifts that can be made from plyu,oocl: A chil<l,s takc-rrl)art f rrrtriture set, l)ortlrlrle to_r. stirr-;rge sct. pl-r.rr.o,,,1 tepet', ar-rd train-gan.re table.

C)nc of thc enr;elope stutters describes thc five C--hristmas irattt:rns an<l h:rs suggcstiorrs to the lrrrrchttscr ior et,trstruc- tion und clislrlar- of ligtrres. The ,,tlri.r strrlTcr pronrotes tlrc lotlf I'l-\'\\r,,,rl gi ilS.

Dealer Merchandising Tips

I)lil'..\ rel)()rts th:Lt last veiir multv rlealcrs lroostcrl thcir sales lrv olTering the Chriitmas dedoration urate rials ir-r a pack:Lge : I)atterns, plr.'n'ood, glue. lrnd s:ru or otfer to rent a s:ru'. Others \\'ent even farthcr ancl solrl thc 1igrrres lLlreatlv cut ()ut lrncl the l)atterlls paste<l ()n, s() all thc lruver lracl tri rlo u-as to taltc thenr honie ltn<l set thenr urr in ihe f ront yltrcl. Arrother vlLriation \\-as tlte lranrl ,,f f ,l_r 11.,,r,d u'ith thc l)atterlt pasterl on ltut r-rot crrt out.

Patterns are available to dealers at $2.50 per dozen, or 25c each from DFPA. Packages with 25 plans for each of the four gift items are 75c each.

Supplying €hristmqs D-l-Y ldeqs Cqn Meqn Exfrq Fqll Sqles for Every Deoler

'l'horrslLn<ls of ]rome crrrftsnren lLre strrrting to look for i<leas on things to make for ChristmlLs gi[ts. Suplrl,ving thcse icle:ts can lncirn e-\tr:r flrll sales for er.ery lunrlrer de:r'lcr.