Third-Generqtion Nelsons Host Hundreds crt sOrh Anniverscrry/ clnd Hcrrdwcrre Store Open House

The Buena Park (Calif.) Lumber Company observed its fiftieth anniversary October 1 with an open house for the community and trade area to celebrate both the first halfcentury of the retail yard and the completion of a remo<leled hardr.vare department.

The third generation of Nelsons is nor,r' at the helm of the lumberyard. Tr,vo brothers, grandsons of the founder, today operate the vard which has been in the family for 50 years. Thev are Richard D. Nelson, better known as "Bud," vice-president, and James H. Nelson, secretar'/treasurer of the company.

The president of the Buena Park Lumber Company is Mrs. Ellen J. Nelson, their mother. She is not active at the yard today although she rvaited on the counter tracle during the depression years of the '30s. "She kno'ivs everything that's going on today, though," said her son Jim.

More than 1,000 people attended the trvo-day opening of the remodeled hardrvare store at the Buena Park Lumber Company October I and 2. There were 750 nam('s registered for the drawings alone. "We were reallv amazed at the response to our remodeling," said Jirn Nelson after the celebration. He added that there 'ivas a constant crowd of customers in the store, as well as the building materials section, all during the day on both days.

"People were packed in so thick the first morning of the reopening, Friday, that we couldn't even see the stock," he emphasized. "We couldn't get through the crowd tc wait on them or shovg them around."

The lumber and hardvvare customers generously erpressed their approval of the remodeling the Nelson brotirers have accomplished on their Buena Park business. Grand prizes given away in the dra'n'ing in connection wi'th the 50th anniversary celebration and hard'il''are store remodeling included power drills, coffee makers, roasters, pressure cookers, footballs, fishing reels and spinning reels, and four gallons of paint.

The remodeled and expanded hardware department of the lumberyard will be a self-service operation under the marlagement of Jim Harris. It r,r'ill handle builders' hardware, appliances, housel-rold utensils, garden tools, and porver and hand tools. fncense Cedar siding was being installed on the hardware store r.vhen THE CALIFORNIA LUMBER NIERCHANT paid a call on the yard recently.

The lumber and building materials department of the yard is on one side of a drivervay and the remodeled hardware department on the other at the location on Grand ruvenue in Buena Park. The young brother-orvners \r''ere busy planning paint and pou'er tool demonstrations for their reopening night October 1.

"We started the hardrvare store remodeling to give ourselves a better chance to get in on the do-it-yourself boom and self-service modern merchandising," said "Bud" Nelson, while his brother Jim was busy in the lumber store across the drivewav installing a new Arnold Jal-Dor dis(Please turn to Page 2O)

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