T\YENTY.FIVE YEARS AGO TODAY

A, reported in The California Lumber Merchant October 15,1923

"The Four Fundamentals of Retail Lumbering," was an edito:ial by Jack Dionne.

The United Sash and Door fornia had a get-to-gether party Dealers of Southern Caliat Big Bear.

Barr Lumber Company, Santa Ana, had a unique advertising idea, a miniature two-story colonial house, exact in all details, that was built in the body of an auto coupe. The car carried the name of the company on all sides. Manager H. G. Larick said it attracted a great deal of attention when on the streets.

Tom Parcher joined the sales staff of A. L. Hoover, Los Angeles, representatives for The Pacific Lumber Company and Wendling-Nathan Co.

A. S. McKinney, who was in charge of the shipping department of the California and Oregon Lumber Company yard at Oakland, joined the company's sales staff, representing the firm in the San Joaquin Valley and Central Valley districts.

"Miss Brey-Building Merchant Extraordinary," was the title of an article by Jack Dionne in this issue.

October 1, the opening of the duck season, was observed as "Quack" holiday at the offices of the Santa Fe Lumber Company, San Francisco. A. J. Russell was at the A. M. Shields ranch at Albrae, while Howard Gunton was at the Fox Gun Club at Los Gatos.

The Diamond Lumber Co. yard

Match Company purchased the Oroville at Oroville.

This issue carried the convention program of the California Retail Lumbermen's Convention to be held at the Palace Hotel, San Francisco, on October 26-27.

Al Hollivet, of the sales force of the American Hardwood Company, Los Angeles, entertained a number of his friends with a stag dinner at his home.

The Pt. Adams and Pt. operated by the Hammond reconditioned.

Bonita, two lumber schooners Lumber Company, were being tlqnufqcturersDistrlbutors West Coqst Lumber

R. L. Morgan, secretary of the Southern California Retail Lumber Dealers Association, announced that the annual convention would be held at the Virginia Hotel, Long Beach, Novernber 17.

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