"We SellMetal Arches... tiSG MetalArches, tllot is!"

This dealer stocks USG Metal Arches because this fast moving merchandise gives him extra business, extra profit opportunity-and does not require a big inventory! 7 sizes cover the field!

Ilere's an item that you should consider for your own business. There's a big market, because they are used in both new construction and remodeling. No big investment is required. They're always well packaged, easy to handle and ship, and there's no deterioration in stock.

Best of all, USG Metal Arches are one of the few items a dealer can carry that really sells from a simple display. Hang one up in your showroom, and it will sell right of your wall!

Next time you see your U.S.G salesman, ask him about USG Metal Arches . and be sure to get a copy of the new folder that describes this profitable, high turnover item. It's another chance for you to profit from the trust and acceptance of the USG name!

George Clough

Earl Hoffman Company

George Clough, for the past 27 years with the pioneer Los Angeles lumber firm, San Pedro Lumber Company, has resigned to become sales manager for the Earl Hoffman Company.

George started to work for the San Pedro Lumber Company at its San Pedro yard. He was then made manager of its yard at Westminster, and later managed the Compton yard. About ten years ago he was called into the Los Angeles office where he was general sales manager.

He has been active in lumber industry affairs for many years, and is widely known on the Pacific Coast. He is a past president of the Los Angeles Hoo-Hoo Club, and is also a prominent Rotarian, being president of the Wilshire Rotary Club. He has served as a member of the Executive Committee of the Southern California Retail Lumber Association.

The Earl Hofiman Co., well known Los Angeles wholesale lumber firm, handles Fir, Pine, Redrvood, and all West Coast forest products. The company offices are at 6015 S. Citrus Ave., but they are moving to new quarters at 6207 South La Brea Ave., on November 1.

Ancestral Incident

C. C. Patrick, Patrick Lumber Co., Portland, sent us a memo of an incident which he states at the time created many a laugh. His reason for writing it is that one of his cousins was drawing up an outline of the family ancestors and thought a few incidents might enliven it, so he dug up the following:

"Edward Stow and his wife, Rosalind, were a most lovable and handsome couple. Friends called at the Stow residence one evening and Rosalind said: 'Ed, get a pitcher of cider while I get some cookies and cheese.' Ed obediently took a coal oil lamp in one hand, a pitcher in the other, and started down the cellar stairs. About half way down he ran into something left on the stairs and stumbled and rolled the balance of the way, but managed to land at the bottom lying partly on one side, with the lamp and pitcher intact, with the lamp aloft in his left hand, leaving his right hand and the pitcher in the shadow of his body.

"Rosalind hearing the racket immediately remembered the stuff she left on the steps and quite naturally, fearing for the worst, rushed to the top of the stairs and was so surprised and relieved to see Ed was all right that she ptammered in confusion: 'Oh Ed, did you break the pitcher ?' And Ed immediately said : 'No, damn it, but I will now,' which he proceeded to do by casting it against the stone wall."

Production of White talled 654,000,000 board 000 board feet in 194O.

Fir of the Western Pine region tofeet in 1947. It was only 101,000,-

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