TO HEIP BUILD BUSINESS FOR. CETOTEX DEALER.S.

Cefofex Advertising Hos APPeared in lO3 Magazines This Yeor!

A ccoRDrNG to Uncle Sam's ruling, there is no limit on expend' A itor"s fot maintenance or rcpairs. And owners may spend up to $200 for improvements on homes-up to $1000 for new construction or improvements on farm buildings. So Celotex na' tional advertising for October is telling owners about this-and urgingthem to gotoyoa,ttc Celotex dealer,for ideas and materials.

This is one of the ways in which Celotex is helping Celotex dealers build business-with advertising appearing in 103 magl' zines in 1942.Tben, too, there is the continuous flow of effective dealer help from the Celotex advertising department, includ!'g booklets, folders, display material and samples. All are included in our big prograrn of co-operation with dealers !