Western Lumber aBuilding Materials

Publieher A. D. Bell, Jr.

Manoging Eilitor David

Cutler

Assistant Editor a,nd Advertl*ing Productlon

Walden Muns

Circulation DepartmentAndrea Frlese

Features

ELECTION'66 : AND NOW A WORD FROM THE MAN WHO ."

DAVIS LUMBER SAYS TO GET THOSE CARRY-AWAY ITEMS UP FRONT

SOUTHWEST DEALI]RS EYI] AND BUY AT H.{RDWARE SHOWS

THE WICKES CI{AIN OPENS ANOTHER WESTERN YARD

ROSEVILLE GOLF TOURNEY DRAWS BIG CROWD

THE MI]RCHANT'S I'LAN OF THE XIONTH

INDT]STRY LEADI]RS DEDICATE TR]II] FARMS ON TOUR

I]XPERT CODE SPECIALIST ,]OHN FIES RETIRES

OLD YARD GETS NI'W NAME .\S WELL AS NEW OWNERS

IIXPERT C-{LLS HOUSING SLOWDOWN niIItRELY TEMPORARY

NI'W GIIORGIA-PACIFIC DISTRIBUTION CENTER

N.A.WLA SURVUY CHECKS DISTRIBUTION CHANNELS

Manager

Publiehers B,epresentatives

NORTHERN CALIFORNIA

Max Cook, advertislng and news, 420 Market Street, San Franciseo, Californla 94111, Phone (415) Yukon 2-4797.

SOUTIIER.N CAI-IFOIiNIA

J€rry Hlokey, advertlsing and news, 412 West Sixth Street, Los Angeles, Callfornia 90014, Phone (213) MAdlson 2-4ffi5 or MAdison 2-0670.

PACIf'IC NORTHWEST

Pete l(lanor, advertislng and news, Terminal Sales Building, Portland, Oregon 97205, Phone (503) CApltol 1-4993.

CHICAGO

N.C. "Budil" Bellow, advertising and news, 11250 South Halsted Street. Chlcago, Illinois 60628, Phone (312) 568-7722.

EDITORTAL OFFICES

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT is pub- lished monthlv at !112 lvest Sixth Street, Los Angeles, California 9001,1, Phone (213) MAilison 2-4565 or MAdison 2-06?0 by Californizr Lumber Merchant. Inc. Please address all correspondence to oflice of Dublication. Second-class Dostage- rates paid at Los Andeles, California. Advertising rates upon request.

Subscription Ra.tee-U.S., Canada, Mexico- and Latin America: $4one year; $7 - two years. Overseas: $5 - one year; $8 - two years. Single copies 50 cents. Back copies ?5 6ents -when available.

Change of AddresB-Send subscriPiion orders and address changes to Circulation Department, western Lumber & Building Materials Merchant, 412 Wesl Sixth St., Los Aneeles. Callf. 90014. Inrlurle adliress label from recent issue if possible, plus new address, zone numDer or zlp cooe.

Reorint ServicosReDrints, prepri-nts, cover folders (ln-both black and white and color) on Merchant articles and advertising are available on reouest within'the month of issue. Contact our editorial offices for informatlon and prices on any quantity.

THE MERCHANT is an independ,ent rnagcLzine publislted, nxonthW f or th,ose nxenxbers of the lumber and build,ing materials industries ulto need, and, wa,nt factual, accur&te news and &n obiectiue analAsis of eaents and prod,ucts of concern to them in business.

150 million reasons our dealers neuGr lrct

It's pretty hard for a Palco dealer to worry. This is what's behind him: Iarge timber resources, managed for production on a perpetual yield basis. An annual production capacity of over 150 million board feet. And an average inventory of approximately 100 million board feet. For nearly 100 years we've been delivering the goods. Palco

Architectural Quality Redwood at competitive prices. So why wait-or settle for less?

A Word of Thonks

f TSUALLY IN THIS space in the magazine we try lL/ to devote ourselves for the most part to subjects that warrant serious study, discussion and comment. Subjects that afiect most if not all of us who do business across the West.

But this month we want to say something that has nothing to do with marketing, merchandising, buying, selling, size standards and all that. What we have to say, simply, is thanks.

The thanks we ofier are for all the nice cornments you have had for us with regard to our changing the name of the magazine to Western Lumber and, Build,in g M aterials M erchant.

Frankly, as we hinted around in first explaining the changeo we were a little nervous about tle change and how some of our longtime readers (some from the first copy, 45 years ago) would go for us changing the name. I-Ionestly, we were afraid that perhaps the winds of change had not aired out the entire industry.

We shouldn't have worried. Your response was better than anything we could have hoped for. And it reaffirmed, for the umpteenth time, our faith in our business and the people in it.

We think it goes to show tkat American business, even during a depressed time, such as it is now for some of our readers, recognizes progress. That a new, more accurate name and an expansion of circulation area and news coverage to include the entire West indicates that we reflect the confidence of all when we say that the present trouble in lumber and building materials is by no means a permanent condition. Like many of our readers and advertisers we put our money where our mouth was and went ahead with the expansion.