I{ew Prod,uct Profirt

New Approach to Old Problem of Storoge

A completely new and unique approach to the problem of bathroom storage, utility and beauty has been introduced by Triangle Products, Inc., 1632 South Indiana Ave., Chicago 16, Illinois. The all new modular t'Visionaire" has been specially engineered to utilize the forgotten and wasted space to be found in bathroom r'sqrng1s"-to sdd valuable storage space in smaller sized bathrooms while providing the illusion of much greater spaciousness through larger mirrored areas-to provide ultra smart styling, unique glamour in bathroom decor -and an almost unlimited number of original customized layout schemes never before possible.

A unlversal modular unlt, the "Vlslonaire" offers quick, easy surface mount installation. It may be used on either right or left side by simply turning the unit r16snd-n9 special "rights" or "lefts." The wall mirror, when used in conjunction with the Visionaire, butts solidly to it behind the mirror door frame producing the beautiful effect of a single continuous and expansive mirror area. The cabinet blends so perfectly into the "mirror wall" effeet, that it is virtually invisible until the door is open and the spacious cabinet interior is surprisingly revealed.

The "extra capacityt' interior features 3 adjustable glass shelves separated by a decorative expanded metal divider, permitting convenient storage of tall bottles, spray cans, cosmetics, linens, towels, etc. By adjusting shelf areas, the user is capable of eontrolling her own storag:e space for every need. The back of the units are of "seamless" construction, permitting application of wallpaper, tile, or paint to harmonize with the bathroom wall decor. The cabinet exterior is triple plate chrome and baked enamel-available in deeorator colors.

Deqlers Urged to Push Winler Seoson llems

Now is the time for aggressive lumber dealers to check their inventory to see what specialty items have the highest profit potential during the fall months, says [,ee Seabolt, public relations director of the Aromatic Red Cedar Closet Lining Manufacturers Association.

"The homeowner is switching his thinking frorn outdoor projects to indoor ones, and the dealer should anticipate his demands with appropriate displays and seasonal advertising," Seabolt points out.

A simple display of aromatic red cedar closet lining will spark impulse sales, the association official states, because homecomers are in the process of putting away summer clothes and bringing out heavier items. Homemakers, too, are concerned about the safe keeping of furs during the winter months.

cAurorNn

Feofherlighl Normon Z-Brick In New Size qnd Potlerns

Featherlight "Z-Bick" in a new size and pattern that duplicatcs the appearance of standard brick is now available. Called "Norman Z-Briek," each brick is 12 inches long, 3 inches wide and only %-inch thick.

In-store banners and newspaper advertising also are effective ways to call attention to specialty items, such as cedar closet lining. A special promotion can be built around projects, such as a cedar-lined closet, that can be done by the home handyman for less than $100.

Produced by an exclusive formula based on extensive use of vermiculite, the lightweight feature of Z-Brick makes it possible to apply the bricks to any reasonably rigid, clean surface with three daubs of adhesive spotted on the beck of the b*iek.

The adhesive supports the weight of the brick so that the bricks are applied much like piling blocks. No foundation of any kind is required.

Norman Z-Brick is manufactured in two finishes, new-brick effect (Americana) and used-brick efrect (Colonial). Both have the highly desirable soft, velour texture of standard brick.

No special tools are necessary to install Z-Btick. They can be cut easily with a hacksaw or filed with an ordinary file to fit any irregularities.

A little water, added to the remaining adhesive, converts it to mortar. It is brushed into the mortar line between bricks with the brush provided, and the finished appearance will be exactly that of a standard brick installation.

Free, full-color literature showing both Americana and Colonial brick in typical installations is available from Z-Briek Company, 5600 14th Avenue N. W., Seattle 7, Washington,

Thomqs Pushing Seomless Roller in Foll Promolions

A completely new and unique approach to the problem of bathroom storage, utility and beauty! The all new modular "Visionaire" by Triangle has been specially engineered to at lastutilize the forgotten and wasted space to be found in bathroom "corners,"

The seamless quality feature of Thomas paint roller covers will be the main point of emphasis in the fall and winter promotional programs of that paint applicator division of Thomas Industries Inc. New packag- ing and point of purchase material now being prepared, will stress its advantages.

Knitted in the Thomas Products Company factory in Johnson City, Tennessee, the making of seamless covers involves a highly patented process. Company officials describe the continuously knitted gleeve as offering many advantages to painters. Among them is the fact that the cover offers no ends that can peel off the roller core and dog ear. Additionally, gaping roller seams due to the shrinking or slipping of the cover material on the core, will not occur.

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MILLS IN: Coliforniq Oregon ldoho Utqh

Serving oll of centrol ond southern Cclifornio

DIRECT MIIL SHIPilENT

o lruck & troiler . corloqd .

WHOLESALE ONIY

Species: redwood whife fir ponderoso pine sugor pine engelmon spruce douglos fir

BROOKS-DODGE TUMBER COMPANY

7II5 TETEGRAPH RD., [O5 ANGETES 22 P.O. BOX 292, MONTEBETTO

PHONE OVerbrook 5-8650 o TWX 722{/,Os

"Frosty" Fosfer

PO]NS]D]EIROSA

PII]NE MOULDINGS

High qualit! mouldings, stocked in quantity

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns ..all soft-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros', Inc'

'YTORE NEW PRODUCT PROFITS

(Continued, lrom Page 70) lbomas seamless roller covers are made from a blended synthetic fabric and are mechanically applied to an adhesive coated, solvent resistant plastic core. The elastic, seamless sleeve bonds itself tightly around this durable center and is then scientifically heat cured and trimmed.

The Thomas Products division of Thomas Industries Inc., also manufactures roller frames, roller pans and many other painting accessories, along with seamless synthetic and shearling covers. Both are available in a wide range of pile heights, in several core diameters and in lengths from seven to 18 inches. The ffrm,s closely allied Sprayit division is considered to be the world's largest producer of portable paint spraying equipment.

New Vornish Boosts Ultro-Violet Shield

A new marine finish, described as .,the most durable of all clear finishes," has been developed by the McCloskey Varnish Co., one of the nation's leading producers of natural wood finishes.

'Called Boat-Koat, the new product is now available from select dealers through- -fit the eourhy.

Developed and tested under all mariae conditions over the last several years by McCloskey's Research Laboratories, BoatKoat will give more than double the service of most conventional spar varnishes when used on exterior surfaces, according to its manufacturer, In addition, its perfect adhesion prevents peeling or laminating.

This new marine finish, called B0AT-KOAT, was de. veloped by the Mc0loskey Varnish Co.

A Me0loskey spokesman said Boat-Koat's formula includes a unique chemical which is clear yet blocks out ultra-violet rays of the sun, chief cause of loss of gloss and deterioration of varnish films. The chemical additive harmlessly disperses the harmful rays before they reach the wood itself, keeping it from turning dark with age.

Boat-Koat also contains a high percen- trsc of ro$dr in r hie$ly efiective tang oil-phenolic resin base. The result is a quick-drying, longJasting finish, able to withstand wind, sun, and fresh and salt water hazards. It can be applied over either new wood or old varnish films and paste wood fillers, with assurance of perfect adhesion.

McCloskey's decision to market BoatKoat, despite its high cos! was made after exhaustive tests on both coasts and inland watersaya proved its durability. The Company said Boat-Koat,s gteater life more than ofsets its initial price, even when the annual savings of time and labor are not taken into account

Wickwire Announces New Sofety Netting

A new protective edge binding just introduced by 'Wickwire Brothers, Inc. on its Cortland Brand Poultry Netting should prove popular with both dealers and customers. It is designed to eliminate the danger of cut fingers and hands when opening the rolled netting. Called "Wick-Gaid,' the new packaging device consists of a heavy cardboard strip whieh wraps around and covers the end prongs of the netting. It is stapled securely in place and cannot come loose until removed by the dealer or customer.

As an added convenience to dealers,\fickwire has color-coded the new pmtective strips with Blue for "Galvanized Before" netting and Red for "Galvanized After." This permits dealers to identify at a glance the two different types of galvanized nqtdag: end s€l€ct them fegter frou- lnveatoiry. The new Wick-Gard binding also permits Cortland Poultry Netting to be opened three times fast€r than netting sealed with staples alone.

Each "Wick-Gard" strip promotes other