NEIffTAN.REED LUffTBER COftTPANY

OF

Thrifty Retsilers Pick Up ot Corloqd Prices

Looded With Plywood, Hordboord, Porticle

Masonite Corporation's color consultants believe the masculine appearance of the Pecan woodgrain will make it popular for accent walls ina den, recreation room, boy's room, or home office.

A long-time favorite, oak paneling as expressed in the Royalcote addition has a subdued pattern with mild tonal contrasts that make it an ideal selection for a dining room, a girl's bedroom or study, and other areas requiring a subdued background with character.

To aid lumber and building materials dealers promote the new patlerns, Masonite ofiers an I8t' x 4! window banner, a wall hanging display, four wire hangers with sales features, newspaper ad mats, radio and TV scripts.

U.5. Plywood Develops Weldwood Color Tones

A new stain system for matching rvood tones has been developed by U.S. Plywood's Products division and introduced as Weldwood Color Tones.

The new product line consists of 22 colorants in plastic pods, and two baseslight and dark-capable of producing over 100 color tones for application to trim,

From Our Worehorse Boord qnd Lnmber

moldings, doors, paneling.

Sparked by the built-ins, furniture and need for an expanded matching stain program for the company's increased line of prefinished paneling, Weldwood Color Tones marks a sienificant contribution to the interior stain market as well, according to Phil Mixsell, division marketing manager.

"This simple system differs from ordinary pigmented wiping stains," explained Mr. Mixsell. "Penetration is controlled by special additives to assure uniform efiects on hard and soft woods, thereby eliminating a large margin of error in color matching for professional results."

Merchandising aids consist of a fourcolor, point-of-sales counter display, over 100 color chips for customer selection of tone desired and a reference chart with suggested colorant and base for the entire Veldwood prefinished line.

The introduction of Weldwood Color Tones also represents a first use of the newly designed U.S. Plywood label for packaging, literature and advertising of adhesives, stains, finishes, water repellents and preservatives. The new label features a brown, yellow and orange color scheme on simulated wood srains.

N.Y. World's Foir House is Chollenge for Low-Moinfenqnce

Eve-catching new walls lor the homt:" said to be "maintenance free," rvill bt' ptrt lo the acid lest during the 196'l-65 \en' York \\''orld's ["air.

The plywood wall paneling, which looks and feels like hand-rubbed furniture. has beerr selcctcd {or a full-scale traditional home, part of the l/2-acre House of Good Taste cxhibit of motlern living. The rvall material was developed b1' Georgia-Pacific Corp.

Leading f;. S. manufacturers of material.s are participating in the project "on an invitation lrasis to rel)rescnt the be,.t the nation has to ofier" according to House of (lood Taste officials. l'r'om hLurdrcds of choices" the architect-. have cho-.en randorn-planked golden elm for all four rvalls of the family room, random-planked "heirloom" cherry for three u.alls of the den with the fourth wall to be book shelves of slice<l t'hcrry plyu'ood with the same Acryglas finish. and sequencematched -"liced walnut for thc living room's ireplace feature wall.

A catalvzed factory finish, called Acryglas" rvill protect the walls against dirt, grcasc. cotton candv and most othcr haz. alrls ther- u ill ftrct: under in-spection bl rnillions of lisitors during the two AprilO< tolrer -seasons of the {air, Georgia-Pacific sa)-s.

'I'hc other three living room walls, and all dining room rvalls, will have a whitepaintcd fir plvwood wainscoting with a ntedium den,sity srnooth overlay, factory applietl, to insure a pcrmanently -"mooth surface antl a long la,.ting paint job.

Teok Pqneling by Weyerhoeuser

Chosen for World's Foir House

\erv oil finish teak paneling by Weyerhaeuser Company has been selt:cterl lor rooms in the World's Fair "House of Cood Taste," revealed President Lee Van Atta of the unique fair exposition of attractive livine within the reach of all Americans.

The product is the newest addition to the Weyerhaeuser Craftwall line of 6ne prcfinished wood paneling. According to Veyerhaeuser, the new oil finish on the sclcct teak has the same high stain resistance and abrasion resistance as embodied in quality synthetic resin finishes. However, the new finish has the added appeal of low luster first introduced in fine Swedish modern {urniture.

The paneling will be used in a home of modern architecturc designed by Edward Durell Stone, A.I.A., of New York City. He has created an exciting yet practical square plan that "looks inward"toward a central family room and garden brightly skylit from a 22-foot glass dome.

There are three homes in the "House of Good Taste" spectrum of the finest in American home living to be presented at the New York World's Fair opening next spring.

Lady Malcolm Douglas-Hamilton, who was the orisinator of the "Bundles for Britain" wai eflort, conceived the "Good Taste" presentation of fine architecture arrd handsome furnishings to the 70 million people expected to visit the fair in 1964 and 1965. She interested business leaders and building authoritie-" to form a corporation and commi..sioned the renowned architects to design the idea homes.