:Arizona Wood Council Forms To Promote lndustry Products

The promotion of wood and wood products is the aim and objective of a newly formed organization in Arizona.

Known as the Arizona Wood Council, the group has scheduled an extensive gtatewide program of newspaper, radio and billboard advertising, as well as publicityn public relations, trade publication advertising and direct mail. Advertising will be aimed primarily at the consumer, the prospective home buyer and the present home-owner who is thinking about remodeling. Other advertising will be placed in local trade publications circulpted to the builder and architect. And an aggressive program of direct mail letters is aimed at contractors, realtors, builders, architects and lending institutions.

In addition, a heating and air.conditioniqg study has begun on property owned by State University at Tempe. Two test structures-one of masonrv with slab floor, furred out with gypsum toard, with metal windows; and one of insulated frame construction, with wood joisted floors over crawl space, and wood windows. This is a duplication of the Beltsville heating and air-conditioning project, but under climatic conditions native to the Southwest. Arizona State University will maintain this test for two years and will release periodic reports showing which structure requires the most energy to heat and cool in order to maintain a temperature of 70o. With the wide seasonal variations in Arizona temperatures, the study will provide a challenging comparison of the anatomical structure and insulating properties of the two major building materials.

Enlistment of participation from Arizona retail dealers, wholesalers and manufacturers has begun, and tremendous enthusiasm for the project is reported by Earl Cox, president of the Arizona Wood Council and manager oI the Contract and Indus. trial Division of O'Malley Lumber Co.

"The work of the Arizona Wood Council is an effort to extend the excellent promotional activities of N.L.M.A. and other associations. and to merchandise these ac-

CALIFORNIA IUTITBEI IIEICHANr

tivities at the point of sale in Arizonao" said Cox.

A program has been launched to en. courage financial participation by out of' state manufacturers. Membership in the Arizona Wood Council is being offered to manufacturers of lumber, plywoodo hardwood, insulation board and tile, particle and flakeboard who ship their products into Arizona.

The basic formula for financial partici pation is 57 per thousand board feet of lumber, 5l per thousand surface sguare feet (3/6" basis) of plywood and chipboard, and 5A per thousand surface square feet (r/s" basis) of hardboard.

Manufacturers who participate will authorize Arizona dealers to make deductions from their invoices. Dealers will then match this 5l with 5p of their own and send a check for the combined amounts to be used by the Arizona W'ood Council for promotion. A formula will be worked out for participation by re-manufacturers and affiliated industry groups.

Additional support has been enlisted from the Carpenters Union in Arizona, covering Phoenix, Tucson and Flegstaff, three of the principal marlceting areas of ttre state. On the Council's board of directors are four members who represent the Carpenters Union at the state level.

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Personals

Walt lljort of llobbs 'Wall Lumber is a cool thousand bucks richer after competing in the S.F. Examiner's 31 year old Hole-InOne contest at Lincoln Park. Walt went out to the links on opening day, September 13, and was shooting his 5th and final ball on the par three 8th hole when he ringed the cup. The annual contest is the largest of its type in the country with some 926,000 in prize money. Walt's hole-in-one, incidentally, was the first of only three holein-ones in the whole contest in which 36,000 balls were shot.

Earle Johnsoru head of Watsonville Lumber Co., and Mrs. Johnson, recentlyreturned home after a summer vacation in the Orient.

Don Hutchings, owner of Tioga Lumber Company, Merced, spent the last week of August in the Iligh Sierras in search of the ever elusive trout.

Nelson Bedford has joined South City Lumber & Supply replacing BiU Gillespie. Bedford had been with A. L. Stockton Lumber Co. for over five years and prior to that was associated with San Bruno Lumber Co.

Bob Bluell has been promoted to general manager of O'Malley Lumber Companyts retail division. Bluell started with the company in July 1959 as merchandising manager and became director of marketing for the firm in 1962. Frank Heney moves up to fiIl his post as director of marketing.

Martin Combs, former manager of OtMalley's Tucson operation, was recently