U. S. and Canada Agree on Joint Promofion

U.S. and'Canadian lumber manufactur. ers have formulated a program to increase tte sales of the producL of their respective industries.

At a meeting of top representatives of the U.S. and Canadian lumber industries. plans were formulated for a stronger bilaterally-supported merchandising and promotion program aimed at expanding the total market for North American lumber and wood products.

E. A. McRag vice president of the Canadian W'ood Development Council, in announcing increased Canadian contributions to the National Wood Promotion Program, said:

66This action is being taken in rec'ognition of Canadate participation in the United Statee lumber market and the strengthening of our own Canadian wood promotion efrorts, and also infull reeognition that other prob- lems of concern to U.S. and Canadian Iumbermen etill exist. Theee prob, lemso however, are not within the province of either the C.anadian Wood Development Council or the U.S. National Wood Promotion C.ommittee.tt

McRae added:

"We have been supporters of the U. S. National Wood Promotion Program since the inception of this effort to expand the market for lumber and wood products while maintaining such markets against the inroads of non-wood substitute materials. IVe intend to increase our support of the program immediately to a full-share contribution comparable to that provided by some of the larger U.S. sofrwood associations.

"This increased participation in the U.S. National Wood Promotion Program is consistent with the fact that the U.S. is Canada's largest lumber export customer. Moreover, there has developed of late between the lumber industries of our two great countries an atmosphere more conducive to mutual respect and appreciation of many of our common marketing problems."

Speaking for the U. S. lumber producers, H. S. Mersereau, chairman of the National Wood Promotion Committee and general manager of the Southern Division of the Georgia-Pacific Corporation, Augusta, Ga., hailed this development between U.S. and Canadian producers as ooa most significant step forward in connection with the joint promofion of greater markets for both U.S. and Canadian lumberman." He continued: o'strengthened promotion, better stand' ards and improved quality control will bolster our pres€nt markets and provide the basis for development of new areas of opportunity. Working as partners in a com' mon cause we can devote more energy to the task of developing the tremendous po' tential of the lumber markets in North America."

In addition to Mersereau, U.S. lumber industry representatives in attendance at the meeting included: N. B. Giustina, Gius' tina Brothers Lumber Company, Eugene, Ore., president of the National Lumber Manufacturers Association; Mortimer B. Doyle, Washington, D.'C., executive vice president of the National Lumber Manufacturers Association; Henry Bahr, Wash' ington, D.C., vice president and general manager of the National Lumber Manufacturers Association; James D. Bronson, Boise Cascade Corporation, Yakima, Wash.; R. S. Douglas, W'eyerhaeuser Company, Tacoma, Wash.; John S. Richards, Atlas Tie Company, Coeur d'Alene, Idaho; (Continued, on Page 89)

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