Specialists in Quality lmported Hardwod Plywood

more than 10,000 items from which to make their selection. Everything for the small contractor is available. includine the tools to complele the job.

To keep this active organization humming requires four trucks for delivery, seven units of mobile equipment and thirteen units of mill machinery. Laguna Beach has the only remanufacturing custom mill in the immediate area of Orange County. it was said. The drop-in trade selects items from a l0 cent item to a r:omplete remodeling job or the building of a home. No matter rvhat the requirements might be this progrcssive concern has the answers.

ooDuring the past 50 years we have practiced the policy that the customer comes first," said Joe, Sr. "And we do everything for these people at the point of sale," he continued. He also stated that the success of a retail yard also depends on good housekeeping and that was exemplified by the spick and span condition of every department o{ the retail establishment,.

Joe advertises in the local newspapers to attract the trade to his establishment. His controversial column appears in the daily press under such captions as "Adventures in Blunderland". "Con{usion Reiqns Supreme on tht Neu Frontier", "On \las- ter Plans and Planners" and "President Kennedy Asks for Suggestions". Through this method he keeps his customers well informed on his view of current events and also makes the soft sell for his business. Other methods, such as radio and direct mail are also used to develop sales.

Yes, this very first retail lumber yard in Laguna Beach has shown steady progress and growth during the past 50 years, and son Richard has a challenge all cut out for him to keep the wheels o{ progress turning during the next half cent,urr'. Congratulations to you Joseph R. Jahraus. Sr., pioneer retail lumber dealer for a iob well done.