Joe Jahraus and laguna Beach lumber Celebrate 50-Year Record

pan-v {urnished everlthing exclusively lor the builder in that section of Orange County. He is the oldest active lumberman in the county, a member o{ various community projects and has been a civic leader for more than a half c:entury.

The Laguna Beach Lumber Company had a very modest, beginning on a 50'x200' lot where the present yard is located. During the years a steady growth has been enjoyed and today the plant has been expanded to more than tu'o acres with an additional storage yard across the street, which includes warehouses and dry storage area in excess of another acre of needed space. The Norman French architecture of the buildings as you enter the city on the Laguna Canyon highway is a landmark of this heautiful spa.

When son Joseph (Richard) Jahraus II completed his education at military school in the middle west several years ago he returned home to ioin his father in the active management of ihe business. He is responsible for the purchasing, order desk and administration o{ sales. He learned the lumber business from the ground up and is well informed in every phase of t.he retail business. Richard is gradually assuming complete management of the firm but Joe. Sr., intends to ( arry on as president indefinitely. f)ue to labor shortages in a resort area this pioneer organization trains all employes in every department from scratch. It requires the service of more than 25 men to keep thc whccls of progress turning in the mill, yard and plant. The modern mill facility turns out thousands of feet of moulding daily and there is a constant turn-over of practically every item in stock. Every starrdard brand building item, including paints, hardware and plumbing is available {or immediate sale from the ex' tensive inventory. More than a million feet of hardwood and -"oftwood, plywood and hardboard is stocked. A complete sash and door department stocks a full inventory {or the trade. In fact, the drop-in trade is constant and the Do-It-Yourself shoppers have