WESI COAST tUfrIBER

other civic groups. He is a native of Oakland, a gradu- ate of the University of Santa Clara, and served in the U.S. Navy as a flyer during World War II.

NAFM Elecfs Youngest President

Harold Sprunger, the 33-year-old executive vice president and director of Dunbar Furniture Corp., Berne, Ind., was elevated to the position of 1959-60 president of the National Association of Furniture Manufacturers Association. Sprunger is the youngest man ever chosen to head the NAFM.

Quqlity Both Woys

"Never rob a man of his illusions," says an old philosophy. True. We all have 'em. We knew a man who used to say that when he retired from business he was going to spend the remainder of his days trying to find a man whose barber had not told him that he had the toughest beard in town. That's a common illusion.

It would be interesting to delve into the dim reaches of history to discover the originator and author of the sales slogan, "Anyone can cut a price but it takes brains to make a better article."

As far back as you can dig you find business men using that remark. As far back as the 15th century we find the great scholar Erasmus selling bibles with that same slogan.