GATEWAY TO BIGGER SALES IN '6O LilA

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Stort by moking hoiel reservotions to ottend lhe industry's most exciting event of the yeor

MORE EXHIBITS THAN EVER BEFORE Be first lo preview the pro.ducts you'll be selling in the 1960's'

MORE PRODUCIS IN ACI'ON THAN EVER BEFORE New Moteriols Hondling Progrom ' Complete Model Home o "House-in-o-doy" Demonsirotions e Educolionol Field Trips o Home lmprovement Pockoge Selling Demonstrolions

. Fobricotion, storoge, qnd hondling of componenl house ports.

MORE STIMULATING DEAI-ER PROGRAMS THAN EVER BEFORE . MARKETING PROBTEMS o DEAIER BUIIDING ond CONTROI- OF IAND CUSTOMER RETATIONS

. PERSONNET TRAINING HOME IMPROVEMENT ond KITCHEN MERCHANDISING

. SAIES PROMOTIONS

FINANCINGfor home improvement ond new conslruclion

How to get itHow lo use it for bigger soles.

ATTEND THE ONLY NATIONAI TRADE SHOW PROGRAMMID FOR THE BUITDING iNATERIATS DEAIER

To sell more in '60START NOW Send for hotel reservotions lodoy!

, noU"* J. i{cCurchqn, Deoler Atlendonce Chqirmon ; I NRLDA EXPOSITION, 302 Ring Bldg., Woshinglon 6, D.C. f

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Pleose Send' I Hotel Reservolion Forms 'l

I Exposition Regirtrotion Forms

Golifornio's Gonge to Speok ot 1959 Deoler Exposition

Stary Gange, prominent Visalia, California, executive and -nationally acclaimed convention speaker, has accepted the National Retail Lumber Dealers Association's invitation to deliver the keynote address at its 6th annual Building Products Exposition to be staged in Cleveland, November l4-I7. As principal speaker at the Kick-Off Breakfast, the Exposition's first official dealer gathering, Mr. Gange will discuss the business challenges and opportunitiEs created b,y the technical and economic expansion predicted for the 1960's. He has selected as his title "The Best is Yet to Be."

In announcing Mr. Gange's acceptance, NRLDA Presi- dent H. W. Blackstock described him as a "dynamic speaker-who has captured the heartbeat of our fait-moving age. He is keenly aware of the gravity of today's economic problems, yet has a happy faculty for discussing them with enlightening witl' The most sought-after busiuess speaker in America, Mr. G4nge has appeared before a total of 823 audiences, necessitating more than 700,000 miles of travel by all means of transportation-once by chartered ambulance when no other carrier would reach his destination on time. He has on several occasions entertained the annual conventions of the Lumber Merchants Assn. of Northern California.

Boise-Coscode Execufive to Choir

Exposition Mortgoge Progrom

William L. (Bill) Johnson (right), assistant vicepresident of Boise-Cascade Corporation at Boise, Idaho, has been appointed chairman of a program dealing with long-term financing scheduled as a brqakfast manag'ement meeting at the 6th NRLDA Building Products Exposition. One of eight sessions centering around dealer-chosen topics, the program promises to be of significant value to lumber and building material conventioneers attending the National Retail Lumber Dealers Association's 1959 show in Cleveland, November 14-77.

Assisted by a panel of