WDNDTINff . NATHAN COMPANY

Wholesalers of West Coast Forest Products

Main Ofrce

564 Market St.

2185 Huntington Drive

Other Offices

SAN MARINO 9, CALIF.

Kqiser Gypsum ro Build Plonf in New Mexico

Kaiser Gypsum Company will build a modern gypsum products plant near Albuquerque, New Mexico, located adjacent to a high-grade deposit of gypsum at Rosario, between Albuquerque and Santa Fe. Plans call for rapid construction, with initial production underway by June 1960.

The plant's rated productive capacity will be 120,000,000 square feet of gypsum board annually.

In addition to the Rosario plant, the company will form a new sales division, with headquarters in Albuquerque. The company presently has a limited force operating out of the southern division headquartered at Long Beach, California.

Kaiser Gypsum is a wholly-owned subsidiary of Permanente Cement Company and is headquartered in Oakland, California. It ranks as the second largest gypsum company in the West. In addition, Kaiser Gypsum's wood-fiber

San Francisco 4 insulating products plant at St. Helens, Oregon, supplies more than one-fifth of the West's needs.

Pittock Block PORTLAND 5, ORE.

The new property is being acquired from the Indian Development Company, a New Mexico corporation. The 94acre site is flanked by the main Santa Fe Railroad line and will be served by a rail spur.

USG ro Build in Boy Areo

Construction will begin shortly on a new warehouse to be built by United States Gypsum Company in Fremont, California. The building will have approximately 50,000 square feet of floor area, and will be able to handle 20-25 carloads of gypsum products per day. The S-acre site at which the warehouse will be built is served by the Western Pacific and Southern Pacific Railroads. Gypsum products are manufactured at plants in Plaster City and Midland, California, and Empire, Nevada.

Mqsonite Aligns Shoemqker qnd Mqrion in New Sqles Gopocities

The election by Masonite Corporation directors of Ii. O. Marion as vice-president in charge of sales and of Paul B. Shoemaker as vice-president in charge of marketing is announced by John M. Coates, president. Marion, who had been general sales manager since August, 1952, succeeds Shoemaker, who had been the company's sales executive since spring of 1951. During their tenures as sales executives, Masonite Corporation saw its greatest growth. Net sales rose lrom $42,041,000 to $60,000,000 and the number of sales divisions has doubled.

In his new position, Marion will be responsible for sales strategy and direction of l-rardboard sales to the lumber clealer trade and to industry. Shoemaker will direct merchandising, including advertising, sales promotion, public relations, marketing and packaging; pricing ar-rd product review. He will participate in top-level marlagement committee action.

Announcement of the two appointments follows closely on the company's opening of a new production unit at Laurel, Miss., the estimated annual output of which is 250,000,000 sq. ft. of hardboard.

Marion joined Masonite soon after graduating from college. After turns as a dealer salesman and AAF service, he was brought to Chicago and served as assistant nanager

F. O. Irlcio {right) of the sales engineering department, assistant manager of industrial sales, and as assistant to tl-re general sales manager. In January, 1951, he became sales manager. His next step up was the promotion to general sales manager severl years ago.

Mqsonite Exponds Western Divisions In Enlcrged lumber-Decler Sqles

Effective Sept. 1, Masonite Corporation's western division office in San Francisco was divided into a Pacific building products division and a Western sales division. Headquarters will be in new and expanded offrces at 111 Sutter St. Growing markets for the company's builcling products, handled by lumber dealers, and its industrial hardboards, sold to various manufacturers for components, are responsible for the change, it was announcecl by F. O. Marion, the company's general sales manager.

H. D. Ashley, who had been western division mallager clirecting both sales to lumber dealers and ir.rclustrial users, was appoir.rted to head the Pacific building proclucts division, which was enlarged to include sales in the Hau'aiian Islands. He will clirect operation of the San Francisco office, as 'ivell.

Robert Greenshields was rlanled rnanager of the western inclustrial division. He hacl been assist"iit t-r-tot.tug.r of industrial sales for the western division. I{e ioinecl the coml)any as a dealer salesman in Seattle in July 19-18, ancl has been in industrial sales work for Nlasonite since Tune 1952.

Ii. T. Goeller lvas appointed assistant ,r.,u,lo{", of the Pacific building proclucts division. He joirred the con-rpany at Los Angeles as a dealer salesman in the fall of 1.952 and r,vas transferrecl a year later to the San Francisco territory. He hacl been assistant n-larlag'er of dealer sales since late 1958 under the former western division.

Ail Befts Nclmed Fresno Monoger

International Plywood & Hardwood, Fresno, Calif., is now manned by Art Betts, manager, and Kenton (Max) Gayier, sales representative, at the 3112 Butler St. location. The warehouse is owned and operated by Harry Perry, president of Fidler's Mfg. Co. and International Lirmber & Plywood, Inglewood.

Betts and Gayier will be continuing the wide association that International has built up through the San Joaquin Valley in the general building materials trade.