'Forest Products Dqy' of the Cqliforniq Stote Fqir

Hoo-Hoo, the "sleeping giant," is awakening ! The fraternal brotherhood of fun and good fellowship, some 14,000 strong, has been jolted into action at both the national and local level with the formation of a new Wood Promotion Committee, spearheaded by Supreme Custocatian Jack S. Berry of Sacramento.

With "Wood Promotion" as the theme of the Duluth convention, held just two weeks ago, the new Wood Promotion Committee held the spotlight throughout that 3-day confab, during which several plans of action were drawn up for the promotion of wood on a national scope, and at local levels through guidance of individual clubs.

Hoo-Hoo Club 109 Promotes the Show

Suitably, it was Berry's home club, Sacramento Hoo-Hoo Club 109, that stole the show in promoting the forest products industry last month. Pressing for a National Forest Products Week (and why not, when you consider "National Onion \Meek," "National Be-Kind-To Crabgrass Week," and other such goodies?), Sacramento Hoo-Hoo Club 109 was successful in selling the idea of having a "Forest Products Day" to the officials of the California State Fair at Sacramento, which drew nearly 1,000,000 people during its run September 6 through 13.

The selection of September 9 as Forest Products Day couldn't have been -oi. .ppropriate. Besides incorporating the Hoo-Hoo "9," the day fell on Admission Day, the 109th year of California's admission to the Union, coincidentally ihe sa.tre digits as sponsoring Club 109 (established during 1939, if you want to carry the "9" business further).

Simpson Redwood; DeWitt Nelson, Stoie Director of Noturol Resources ond other sfole ofticiols; Club 109 President "Chec" Cecchettini. Feotured speokers (lower phoio) included the Rolph L, Smifh lumber Compony's A. Bristow Hood (ot the mike), ex-president of ihe Weslern Pine Associotion, represenling the forest producfs industry; Mr. Hood proised definiie steps token by Hoo-Hoo Internotionol to ossist the NWPP in wood promotion ot both the noiionol ond locol levels in view of the fact that just such agencies have long been maintained by wood's growing list of competitors.

While this theme, along with the long fight for a National Wood Promotion Program, has been voiced many times be-

CARVING BLOCKS-15,000 of them donoted by Pickering Lumber Co., were honded out io youngsters in two qge groups-I2 fo 17, ond ll ond under. Finished corvings were to be sent bock to Ed Kensinger, Friend ond Terry Lumber Co., Socromento, for iudging, ond prizes lo be oworded by Hoo-Hoo Club 109. Forest Products messoge ond confest informotion wos stopled on eoch block by Ceccheltini's Copitol Lumber Co.

Forest Products Day, captained by General Chairman Seer C. D. LeMaster, got off the ground on an industry level with a no-host luncheon at the picnic grounds, near the Governors Hall, with several short talks by leading speakers. Among them were Francis Raymond, representing the State Forestry Dept., Charles A. Connaughton, regional forester for the IJ.S. Forest Service, and DeWitt Nelson, State Director of Natural Resources. Feature speeches were given by A. B. Hood, NLMA director and general manager of Ralph L. Smith Lumber Company, and Henry Hill, noted San Francisco architect.

Architect Criticizes the fndustry Hill, while" an avowed wood enthusiast and admittedly a friend of wood, nevertheless criticized the industry for its lack of coordination in getting adequate up-to-date information about wood to the nation's architects. He deolored the lack of a central agency or body where architects-could get quick answers to*their specification problems especially

HIGH lN THE SKY-ln preporoiion for the dromotic tree-lopping demonslrolion on "Foresi Products Doy" ot the Stote Foir ond Exposilion, o huge crone eosed this I l4-foot white fir inlo o deep hole, Augusl 27, where it would stond reody for the high climber to oscend Sepi. 9 fore, Hill's suggestions were timed perfectly, for on either side of him were two men directly responsible for just such a program-A. B. Hood, a leading figure in the National Lumber Manufacturers Assn., central agency for the National Wood Promotion Program, and Jack Berry, chairman of the newly founded Hoo-Hoo Wood Promotion Committee. oll

Following Hill's straightforward talk, Mr. Hood sincerely thanked him for "some of the best constructive suggestions we've received so far" and promised Hill that his thoughts rvould receive prompt attention by both NLN'IA and Hoolloo International.

With the industry sessions thus concluded on a note of achievement, Club 109 turned its attention to the production of a spectacular tree-topping event which will- not be soon forgotten by the more than 7,000 people who witnessed the claring of World Champion high climber, Danny Sailor, of Nortl-r Surry, B.C.

In all, it was a "good show," one which stressed the importance of Forest Products to literally tens of thousands of Fairgoers and, through excellent press coverage, carried story of the Forest Products Industry to possibly as many as a million readers all through the efforts of just one local club. Leads one to think. doesn't it?

Box Compony, Soilor quickly dispotched the 25-ft. top section on lree plonfed l0 feet in ground by A. Teichert & Sons, Inc., in hole dug by PG&E (lefr photo). After sending the iop croshing to ihe ground, Soilor climbed on top of his cut (opprox. 14" in diometer) ond did o right solemn "Chorleslon" number (cenler photo) on top of the 80-ft. "stump," then electrified lhe crowd with this heodstond, complele with leg splits (right photo). The "Chomp" finished his siunt by tossing his hoi out into the sky-blue heovens, ietted down the tree in five seconds flot with greot lorropin' leops, ond sfood colmly qt the bqse o{ the forest giont to owqit the hot slill flooting gently to the eorfh

Al{ention All Bounty Hunters!

The "WANTED" posters that just made their appearance in the Lake Tahoe area will not interest vou : instead they are designed to speed deliveries in fast-growing lake areas which have outgrown street-naming and house-numbering programs.

The plan is being tried by Nevada Lumber Company of Tahoe Valley and is the brainchild of Stewart (Bud) Adams of Nevada Lumber in cooperation with Pete Kelley's public relations-advertising firm of Carson City.

Customers at Nevada Lumber who desire deliveries are given one of the colorful WANTED signs by the clerk. Then they go home, nail it up in a conspicuous location and await delivery of their purchase.

Nevada Lumber Company deliverymen say the plan really works, in that it helps them find the right place with Iittle or no delay.

Adams, who works at Nevada Lumber summers and who graduated from Stanford university last year, says the poster plan will portray to the customer "Nevada Lumber's desire to serve."

And he adds that the plan is a boon to the "weekend builder," giving them fast-delivery service. At the same time, he theorizes, it builds a better relationship with the people Nevada Lumber Com- pany serves. the WANTED plan seems to be making a the customers and Nevada Lumber delivery-

At any rate, hit-both with men.

P.O.

J. H Boxrei & Go. Becomes Port Owner Of West Goqst Wood Preserving Co.

Cresceni Bay Doors

Two of the West Coast's leading producers of pressuretreated forest products have joined forces with the acquisition by J. H. Baxter & Co., San Francisco, of part ownership in the West Coast Wood Preserving Co., Seattle. The announcement was made by Walter L. Wyckoff, the other owner, who stated that the name of the company, which he will head, has been changed to Baxter-Wyckoff Company, in order to reflect the change in ownership. Newly elected officers are Walter L. Wyckoff, president; Charles A. Chadbourne, vice-president; Alfred X. Baxter, vice-president; ll. B. Mossman, treasurer, and Warren A. Doolittle, secretary. William C. Cairns, formerly district manager with J. H. Baxter & Co. at Portland, Oregon, will be general manager. Ralph F. Dreitzler will be assistant to the president. R. A. Thurston will continue as sales manager.

Baxter-Wyckoff operates two of the largest pressuretreating plants on the Pacific Coast, one at West Seattle and the other at Eagle Harbor on Bainbridge Island, Washington. In supplying pressure-treated poles, piling, ties and lumber, it will acquire the background of experience and qualified personnel of both J. H. Baxter & Co. and the West Coast Wood Preserving Co., which has been operating in the Seattle area for over 55 years, with its predecessors being the Pacific Creosoting Company and the J. M. Colman Companv.