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For Everyone Who Sells To Lumber Dealers Or Furniture Factories Or Other Woodworkers

4 Spcodt7ca SenAp Nor CoNFINED ro usE BY LUIt[BERMEN-which hqs been relied on since 1826, in extending credit and promoting scrles to the lumber, lurniiure or woodworking trcrde.

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-so that lott cat depend on tbe latest pablisbed rating, Tutice each uteek you receiae notificdtion ol btmd.red.s of ap4oabe-tninute items aboat neu concerns, changes in ered.it ratings, fire losses, d.eatbs, cbanges in outnerbip and otber lacts tbat affect ctedit and. sales. For conoenience tbese TVICE-A-V/EEK Sheets are conbincd into a Monthly Consolid.ated. Supplement, eliminating tbe necessity of cbecking preoiously publisbed supplenenrory rndrrer,

Aah...ltla SaleJ Slaecfotuf- ftis comprehensive credit rcting book lists gucntity buyers ol lurnber cnd qllied products thruout the United States.

O From no other source ccm you obtd'l such c complete list oI Lumber Mcrnulacturers, Concentrcrtion Ycr&, Wholesrlers, Retcilers, Comrrrission Men, Furniture crnd other Woodworking Fcrctories csrd over one hundred other clcsses ol industrial concerns buying qucmtity cmounts oI Lumber, Veneer, plywood, etc.

3 Street cddresses crre shown in the lcrrger cities, mcrking possible Iow postcrge rqte circulcrization

For lurther inlormstion oddress Deportment "G" of the necrrest office shown below

| 19,(XlO August

Housing Storts

The preliminary estimate of 119,000 new nonfarm dwelling units started in August, boosted by a substantial amount of Capehart Housing, is 19,000 units more than August a year ago and brings the seasonally adjusted annual rate of private starts up to 1,170,000 units.

The 768,0@ units started the first eight months of this year is 56,ffi0 units more than the same eight months last year, reports the National Retail Lumber Dealers Association.

119,000 housing starts in August compared with 111,000 in July and 100,000 in August 1957, according to preliminary estimates of the U.S. Labor Department's Bureau of l*abor Statistics. Privately owned housing starts edged up a little over the year's previous high in July, to 108,800 in August- l2/o above a year earlier, and the best monthly figure in more than two years. The increase over the month and over the year was all in housing begun with Government-backed mortgage asslstance.

Seasonally adjusted, private starts in August were at an annual rate of 1,170,000, the highest since January 1956, and 28/a above the 9-year low of last February. When averaged for the first eight months, the 1958 rate was 1,037,000 units, compared with 982,000 in 1957.

Western Buys Benneft 2-Way Ponel Scrws

The Western Lumber Co. of San Diego recently purchased and has installed Bennett 2-Way Panel Saws in its retail lumberyards at La Jolla, Point Loma, National City and Pacific Beach, Calif., reports Dealer-Salesman .Wayne C. Ervine of Atascadero, Calif., area representative of the Richard C. Bennett Mfg. Co.

New Lumber Firm Slorted

Carter Ludwig of North Hollywood and Russell W. Puls of Sepulveda have startedtheL&PLumber Co. at 508 Glenoaks Blvd., San Fernando, Calif The certificate of business was filed September 3.

Deolers Enrolling in Mosonite's tshowcose of Fomous Brtrndst

A growing number of lun-rber dealers are welcoming the "Showcase of Famous Brands" model-homes program as one of the finest profit-rnaking merchandising aids of its type ever offered, according to Paul B. Shoemaker, vice-president in charge of sales for Masonite Corporation.

Purpose of the program is to provide lumber dealers with a vehicle whereby they can acquaint homeowners and builders with the latest materials and trends in the building and home improvement industry, the newest household labor-saving devices and the names of local merchants where these things are available. Co-operating with the lurnber dealers and the Masonite Corporation in sponsoring the local "Showcase" homes are other local merchants u'ho are furnishing the homes, contractors and home builders.

Several dealers have seen such great opportunity in the program that they are erecting more than one of tlie Rudolph Matern "Living Core" homes designed especially for the promotion. He designed seven for their selection. Praise for the program, which was introduced early in April, has been received from many quarters.

Among the most enthusiastic dealers participating in the prograln are the Temple Lumber Company of Texarkana, Tex., and the Knecht Lumber Company of Rapid City, S. D. Each will erect three of the homes designed around the "Living Core" in the two 25,000 population communities. Distinction of being the first dealer to announce participation goes to the Robert Brrrns Lumber Company in Mitchell, S. D.

The "Living Core" home, Architect Matern explains, is built around a "core" consisting of an entrance foyer, living room, dining room, family room, kitchen, bathroom and a rear-entrance mud room and lavatory. To this are added bedrooms and other rooms as desired by individual families. The idea was developed from home requirements listed by women delegates to the second

- qnd Thonk YOU I

I wish to take this time to thank you for calling my attention to the Subscription due on The California Lumber Merchant magarine. It is indeed of great satisfaction and gratification to know that we of the lumber industries have the famous "California Lumber Merchant." It is a well-organized, magazine and contains all that one could wish for. Keep up the fine work by your well-trained staff. Please find the $5 to cover the 2-year subscription.

-Earl R. Reynolds 1253 N. Workman Nlill Road Whittier, California

annual "Congress of Better Living" held in Washington, D. C., and from research done on the popularity of hundreds of other home plans.

Designed by the Masonite Corporation primarily as a merchandising aid for its lumber dealer customers, the "Showcase" program also is gaining wide acclaim from contractors and home builders who see in it an opportunity to display their skills and obtain customer leads through lumber dealers with whom they wofk.

August Consfruction Hits Record

The dollar value of new construction put in place rose seasonally in August to a record monthly high of $4.8 billion, 3/o above a year earlier, according to preliminary estimates prepared jointly by the U. S. Departments of Labor and Commerce. Outlays for the first eight months of 1958, at $31.5 billion, were up a little from the comparable 1957 period, but physical volume was probably abbut the same'in both years.

Doiry Ofiers Free Plqns To Build Plywood Boqts

Lumber dealers in Albany, Oregorr, benefitted recent[y when an Albany dairy floated boats on milkfiguratively speaking. The Snow Peak Dairy, in an effort to boost local payrolls and build good will for local industries, offerecl its customers free boat plans, and suggested that they buy fir plywood and other materials to build the boats from local lumber dealers. The offer appeared on 75,000 of the company's milk cartons distributed during April and May.

The results were gratifying, according to Floyd llopeman of Snow Peak. Nearly four hundred milk ourchasers came into the dairl to pick up the free boat plans. Hopeman reports that all those he talked to were highly enthusiastic about the project.

Lumber dealers, too, were pleased. After the expiration of the offer, Hopeman asked several local firms what effect, if any, the promotion had had on their business.

William Scharof of Twin Oaks Building Supply Company felt the promotion was an excellent idea, from the standpoints of both plywood sales and boosting salesmen's morale. His sales of exterior fir plyrvood are running ahead of 1957, and he attributes some of this to the boat plan promotion., llopeman was so encouraged by the success of the promotion that he plans to repeat it in the fall, with an offer of free Datterns to make outdoor Christmas decorations of fir plywood.

Alton Parks of Copeland Lumber Yards also reported favorably. He feels the dairy's promotion may well have stimulated his sales of exterior plywood, pleased, too, with the fact that promotional material was provided without cost to the dealer in this case.

The boat olans. which normally are sold for 25c each, were supplied by the Douglas Fir Plywood Association. All eight boats in the "fir plywood fleet" were included. Snow Peak customers had their choice of plans, ranging from a 7'9" prant dinghy to a20' cabin cruiser. The plans give complete illustrated step-by-step instructions and lists of materials.