Point ond the Lumber Deoler

The lumber dealer is the natural paint salesman.

He has the opportunity, because he sells the lumber and other building materials on which paint is needed and used.

He has the incentive, because the man who sells the lumber would be overlooking a fine bet if he failed to try and sell the paint to cover it.

He knows from experience that there is no dirtier trick can be played on a nice, bright, smooth board than not to paint it, or to paint it with inferior paint.

No board or surface can possibly be any better than the paint that covers it. It is apparently not only to the dealer's interest to sell paint but it is actually his duty to see that

New Golor Booklet to Help Deolers Sell Redwood Siding

A new color booklet designed to help retailers sell redwood siding has been prepared by the California Redwood Association. The booklet, designed also for use by builders who feature redwood siding in quality homes, is the initial step in a redwood siding promotion campaign being undertaken by the CRA.

The eight-page fold-out booklet explains how the utilization of California redwood siding on a home can be the soundest investment made by the houseownerin terms of beauty, durability, and comfortthat will pay dividends in carefree living year after year. The booklet is illustrated by fullcolor photographs showing the various siding patterns in use on both traditional and contemDorarv homes.

Design driwings illustrate sidewall variations using five siding patterns.

Redwood's unique characteristics-strong selling points for retailers-are outlined in the booklet. "Though it holds paint better than other woods," the redwood publication points out, "it needs no paint for its orvn protection." Without any coating whatever, heartwood grades of redwood will last indefinitely. Even unfinished, redwood presents a handsome appearance suited to certain styles of architecture.

Redwood's natural resistance to decay and destructive insects is also brought out, as well as its insulation qualities.

Single copies of the new CRA sales aid may be obtained without charge, bulk orders at costeither imprinted or unimprinted -by writing the Service Library, California San Francisco 11. California, or by request Redwood Association, 576 Sacramento St., from redwood mill suppliers.

S & S Lumber Co. Joins SCRIA

The S & S Lumber Company, 7177 E. Firestone Blvd., Downey, has joined the Southern California Retail Lumber Assn. as an Associate member. Officers of the wholesale firm are Fred A. Schiel, president; Lewis D. Jones, secretary-treas-urer, and Fred A. Schiel, Jr., vice-president.

Ashes to ashes . dust to dust the forests and we all go bust! Keep Region GREEN.

burn down the Redwood Mills the material he sells is painted right.

It isn't every dealer who is in a position to go out and offer his materials for sale to the public. But the lumber dealer's business is going out after building material business, and should include paint as a natural sideline to his building materials.

Paint has been called "the badge of solvency." Certainly well-painted buildings command far more respect than the unpainted ones, and the enthusiastic paint dealer does something important for his business, for his customers, and for the neighborhood in general.

It looks like the lumber dealer is an ideal paint merchant.

New HPI Office to Feqture Finest Hqrdwood Plywoods

Washington, D.C.-Following the decision at the 1957 membership meeting of the Hardwood Plywood Institute to consolidate the former national office in Chicago and laboratory in Atlanta, a site has been selected in Arlington, Va., 3r/z miles from Washington, D.C. An Alexandria contractor is "o* erecting the building for completion about Jatruary 1.

The ofifrce-liboratory will be 4,000 sq. ft. constructed of concrete blocks with biick veneerbut don't go away mad, lumbermen !- the HPI is doing allright by the industry: Wood is being used wherever feasible, including colonial entrance, handsplit shingles over the entrance, vertical paneling on exterior front wall, windows, garage_door, etc. Easv a&ess to the roof will be available so the Ihstitute's test'fence of hardwood plywood panels can be maintained on the roof for testing effects of sun and weather.

Members of the Hardwood Plywood Institute are furnishing the genuine American-made hardwood plywood paneling, flooiing, trim, and exterior and interior doors for all o6ces. ThJReception room will be done in 2'x8' select Red Birch prefinished panels with prefinished oak plywood block ilooring. Th-e managing -director's office will be l16'x244' and will be done in a diamond pattern of prefinished cherry. The office of the manager of the Institute's Laboratory and Inspection Service will be done in 2x10 and 4x10 paneis of prefinished sliced cypress. The general office will b1 done in 4x10 panels of walnut with a panel overlay in another diamond pattern. The library will be paneled. in V-grooved white oak. The corridor connecting the recepti,o_n room and the lab will be in butternut or brown ash, Vgrooved, cross-scored and pegged. Even the rest rooms will be paneled in maple, poplar and gum. Doors throughout the offices will match the panelings in the various rooms.

Donald Gott, president of the Institute, said the consolidation of office and lab will effect considerable economies in of- fice personnel and complete liaison between laboratory and administration to result in expanded service to HPI's members. Also Managing Director Clark E. McDonald will have an opportunity to work closer with HPI's counsel on the Institute's many Washington industry problems.

NRLDA Exposition 'Greqtest Show'

(Continued from Page 2) vate consultation by appointment to advise individual dealers on any management problems they wish to discuss. This service will be available without charge to everyone who attends the Exposition. Mr. Creden believes this is the most effective way in which such a merchandising and planning center can be presented in order to give the greatest number of dealers an opportunity to realize the best possible results from attendance at the Exposition.

He suggests that dealers who may wish to take advantage of the free counseling services of the Guillozet staff at the NRLDA show should bring with them as much documentary material on their store and yard problems as possiblesnapshots, sketches, plans, and any budget or operating figures they may wish to discuss-so that Guillozet experts rvill have the best possible backgrounding with which to advise them on their individual management or merchandising problems.

The Store Planning and Merchandising Center will be located in the International Arnphitheatre at the far end opposite the entrance of the NRLDA Exposition Hall. Centered in the area and further documenting the basic or "minimum" store of the group of twelve, will be an unusual l8-foot scale model showing sales area, warehottse, and fully mechanized yard. Complete reference material, including cost data and additional operating information such as the percentage of builder trade versus consumer busitress, will be on hand for each of the twelve stores.