Western Pine Associotion Semi-onnuol iAeeting Proposes Chonge of Grqde Numbers to Nomes; To Continue Big Advertising

Portland, Ore.The Western Pine Association proposed its industry adopt grade names, in place of present number rts rnclustry or presen[ numDer grades in effect on most of its, lumber products, in the ac- t-ions taken at the group's 1958 semi-annual meeting held here September 10-12.

The group also approved a consumer advertising program which would feature "full-color" advertisements in leading shelter magazines and handicraft books, while maintaining a strong trade advertising program. At the same time, it set up rnachinery for a study on earnings resulting from goveinment timber pricing by an independent agency and called for full "allowable-cut" and reasonable contracts for timber being sold by government agencies.

Keep Colifornio Green-bocks

Sacramento (Special)More than 100 thousand Californians depend on the wood-using industries of this state for J livelihood, according to A. B. Hood, manager of Ralph L. Smith Lumber Company i,n Anderson and president of the Western Pine Association.

"Assuming that national averages apply equally in California, fbr every person employed by industry there are four others providing goods and services. In this respect," Hood said, "the forest industry payrolls become even more important in communities and cities all over California.

"Individual participation in the program offered by the Keep California Green association is an investment in your own and the state's future. Join the hundreds of California residents," Hood urged, "who are already actively participating and proud to share the slogan, Keep California Green."

About 250 representatives from mills scattered throughout the l2-state-Western Pine region attended the three-day sessions. Association membership, consisting of nearly 400 mills, represents about 85/o of. the region's 8-billion board feet of annual lumber Production.

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In recommending the change to name grades, the association's board of directors referred the proposal to a referendum vote of the group's member mills. As proposed, all but shop grades would change from numbers to names' following the pattern set by Idaho White Pineone of the three Wistern Pinesin the 1930s, and more recently the West Coast fir region grades. Final action is to be taken at the annual association meeting in San Francisco next March.

The association's advertising campaigncarried on since 1924 on an almost continuous basisswitched from halfpage black and white consumer advertisements to a schedule iatting for both half and full-page ads in four cblors. The ads will feature all 10 of the western pine region's important species.

- Other elements of the group's promotion program will continue as before, including a strong trade campaign.

In deciding to undertake a study of earnings resulting from operatihg federal timber, the association members pointed- out thi industry's contribution to the economy of the nation is dependent-largely upon fair market pricing of government stumpage. About 70/o of the commercial tim5er in the regior iJ government controlled. The study is planned because of complaints that current conditions

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