Greqtest Building Moteriol Show on Eorth Deqlers' 1958 Exposition Beginning to Loom Up Like o-Deltille Spectoculqr

"Mqverick" Top Altrqction Ar NR,IDA ExPosition

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The most dynamic merchandis.ing prog,ram ever presented for the retail building materials dealer will be featured at the 1958 Building Protucts Exposition, -according toPhil Creden, mercfrandising manager of the Edward Hines Lumber Company of Chicago and general chairman of the Exposition.

Case histories of an even dozen successful building material merchandising operations will be graphically outlined in a dramatically diffeient type of Store Planning and Merchandising Cenier at the Nalional Retail Lumber Dealers AssociatiJn show in Chicago, November 22-25. As an important part of the Exposition's new "Sales Huddles" fea^ture. Chiirman Creden revealed, the program will be developed and handled by the Joseph-G-uillozet firm of marketing "nd -rn"gement consultants-of Cleveland, Ohio' Working against a background of panel displays fully documenting t*elve of the company's most representative client stores, the full staff of Guiilo/et's store planning' management, and merchandising experts will cover six vital asp-ects of retail building mate*rial bperation with questions and answers being exchanged freely on each subject.

Tack Kellv. better known to millions of television fais as "Brother Bart" of Kaiser Industries' top-rated "Maverick" series. will be the center of attraction at the drst event on the social and entertainment calendar of the National Retail Lumber Dealers Association's fifth annual Building Products Exposition in Chicago. His participation ha1 been arranged !f -Kaiser Aluminum and Chemical Company, one of the show's annual exhibitors.

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"Nevei before," said Creden, "has such a wealth of specialized merchandising and store planning knowhbw been brought together at one place and time for the benefit of the retail dealer in this industry. In addition to getting very valuable help from th-e graphic displays and tht small-group question-and-answer ses3ions, any dealer at the Exposition will have the unprecedenied opportunity to walk into the Store Planning and Merchandising Center with plans, pictures, and-problems under his arm and make an appointment for frivate, confidential counseling with any one-or all of the Guillozet specialists."

Set up to handle small groups of approximately 50 dealers at a time, the Merchandiiing Huddle will get rolling each morning with a capsule course by Joseph Guillozet on how the dealer, with a 'ido-it-yourself'r market survey, can-check his own trading area to determine the kind and size of store which would bie most successful in his community. Questions such as, should you build ' ' or remodel ' what kind of store how large . . . what is needed in human resources for efiective store management ' ' and others, will be handled by Mr. Guillozet.

Illustrating points of his discussion with pho-tographs, drawings, blde prints, and models, Mr. Guillozet will talk investmeit, operating economics, financial management, basic costs, fixtuies, etc] based on the twelve case histories depicted in the center which cover a wide variation in store iize and serve small, medium, metropolitan, supermarket and farm trading areas.

Handling dealers' questions on merchandising management, purchasing, inventory controls, personnel controls, operati;g budgets and financial controls, will be Richard Siegel, rn'erchandising manager of the Guillozet firm. Tbirty yeais'- experience in-packaged home improvement ..!ilg -backs upihe presentition by n. B. Fitzgibbon'of the Guillozet fiim in discussing how to organizJand get started i-n packaged remodeling sales. How to develop reliable standirds for quoting a piice on the installed package, Jrow t-o develop material-lisls for specific projects, training of the "pac-kage" salesman, estimlting cost of labor and material, and how to get big-ticket sales from the consumer are some of the points Mr. Fitzgibbon will cover.

Architect Robert Douglass will handle the Merchandising Huddle's discussion of siore remodeling, fixture design, display, and principles of good store layout for most effective movement of merchandise. Practical how-to-do-it of adver-

The appearance of Maverick, "all duded up" in the best horie-opera style and arriving early in the evening on the eastbbund siage from Hollywood, will provide a hiehlv appropriate cfimax to the NRLDA Exposition's wJstern-iheme festivities at the Industry Reception on Saturday evening, November 22. Billed' as the Chuck Wagon ?arty wilh western atmosphere, the event will be s"taged in the Arena adjacent to NRLDA's Exhibit Hall in the International Amphitheatre.

The evening of western fun is scheduled-to begin.at 5 :00 p.m. andlll Exposition visitorsds4ls15, exhibitors,'personnel, wives and guests-.are-invited to attend.'There *ill be western souvenirs for everybody, presented by pretty costumed "cowgirls"; and cowboy iineine. lasso-twiriing, and exhibitibn square dancing witT bi' the order of the day. Guitar-playing "cowDokes" in ten-gallon Stetsons will stroll around the A."nr serenadiig Chuck Wagon guests whose "chuck" will include hotbarbecue beef plus other western fare, and free beer. Two orchestras in range-riding costume will provide real dosey-do-ing music for country-93"tins as well as for the-plain, city-slicker variety. \Vhen thEy are not busy swinging'their partners, Chuck Wason guests catt loungl on bales of hay or lean against b*arrels and wagon wheels lined up against the corral fence, tising and sales promotion, policy, planning, and budgeting, will 6e handled by James IVI. Newman, whose ten.years' experience in store management, consumer adverttstng'.a.nd ioordination of merchaidise presentation qualify him soundly in this field. Mr. Newman will also cover the closely related subject of applied community relations and how to develop a good company personality.

Hieh point of the partv will be the arrival of "I\'IaverickR in an authentic stige coach of the early 1870's' He is expected to be accompanied by his wife, lovely TV Actriss Mae Wvnn. Thi Kellys will arrive in the comDany of NRLDA President ind Mrs. James C' O'Malley. President O'Malley recently had a pleasant brief visit with Kelly on the Warner Brothers location where the 1959 Maverick series is now being filmed' Dealer O'Malley said, "\Me are delighted with the plans which Kaiser Aluminum and Chemical Company has presented to us for Kelly's visit at the NRLDA Exposition."

--n."ilaitig sta'te of "hori,-to" discussions rvill be John Nich6ls, highlighting simple steps to achieve better itore and windo# dGplayi, betler point-of-sale promotion, and better package design for dealer display.

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During all f6ur dayl of the Exposilion, Joseph Guillozet anI his entire itaff will be available for free, pri-

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Whofs the Effect of Unitized Lumber Shipping in Borcors ?

The shipping of unitized lumber in boxcars has been a practical possibility for many retail lumber dealers for nearly two years and has become a very important factor in their Materials Handling operations. It also has had farreaching effects on many mills and wholesale lumber dealers, reports the National Retail Lumber Dealers Association.

To date, comparatively few retail dealers have specified unit loading for all the lumber they order to be shipped in Additional stories found in this issue on on this timely subject will be Pages 20,26 and,37.

boxcars. Those who have are savings, not only in unloading handling operation.

reporting very substantial costs but in every lumber-

Kelsey & Freeman Lumber Company, good example of this. After attending Toledo, Ohio, is a the 1956 NRLDA

Speciolists in Efricient Dislribution

FRED C. HOLMES LUMBER Ct|.

Wholesole Lumber

Roil/Trvck-&-Troiler Shipmenls

OID.GROWTH, BAND.SAWN REDWOOD from Boiock Lumber Co., llonchesler

OTD.GROWTH DOUGTAS FIR From Spocek Lumber Go., llqnchesler

PRECISION-TRIfrIITED STUDS

Douglos Fir o White Fir o Redwood

REDWOOD POSTS ond FENCING

Fred HOLMES / Corl FORCE

P. O. Box 987

Fort Bragg, Colif.

IWX: Fort Brogg 49

Phone: YOrktown 4-37OO

Southern Colifornlo C)ffice: Russ SHARP | | 194 Locusl Ave., Bloomlngton

PIIONES: (Los Angeles) ZEnlrh 4925 (Colton) TRinitY 7-O33O convention in Chicago, where he saw the demonstrations of unloading unitized lumber from boxcars, Dealer John Kelsey deciiied this would be the way they would get all of their lumber. Today over X)/o of thlir lumber is reieived unitized and unloaded with their two fork trucks.

Unloading of average unitized cars containing 35M board feet is accomplished in three hours by one man. He uses their 4,000 and 6,000-capacity fork trucks, working from ground level on both sides of the cars. Hand-loaded cars formerly took two men as much as three days to unload.

What does this mean to Kelsey & Freeman? The greatest saving they have effected is a 500/6 reduction in their yard laboi force. This alone has paid for their fork trucks several times over during the two years they have been mechanized. Demurrage has been reduced from as high as $175 per month to nothing.

When several cars of lumber arrive at the same time, it is no longer necessary to upset delivery schedules and the general yard routine to get them unloaded. The unloader is assisted by another man, when one is available, and the two men can easily unload and put three cars into storage in one day.

Mr. i(elsey feels that still greater savings can be 1€|i:ed when unit sizes are reduced. This will permit the original units to be delivered to the job just as they are received from the mill. The 42" wide units which he now receives are a step in this direction, and he feels that the 2' wide McCracken Packets might prove to be the answer.

The Cicero Smith Lumber Company, Fort Worth, Texas, has had a similar experience and now states that they "do not intend to purchase any lumber at their Lubbock, Texas, yard in the future from any mill that is not able and willing to bundle this lumber for unitized shipping and fork-lift unloading."

A few mills have worked out their own system of unitizing and mechanical loading and are effecting appreciable savings. The methods used by several of these do not insure perfect arrival, so all too often those cars must be unloaded by hand.

RCS Lumber Company, Antonito, California, makes its units three feet wide and loads them three wide in boxcars.

Haining Lumber Company, Williams, Arizona, now unitizes their entire production and also loads cars for their own convenience. Two of their men load a 3OM-foot boxcar in slightly over an hour's time at a savings of thirty cents per M -over hand-loading methods. Jesse C. Fowler, superintendent of production and developer of the Fowler loader, reports customer satisfaction with their method. He feels thiir cars should be unloaded in approximately an hour and states that one customer reported unloading a car in 52 minutes.

Elk Lumber Company, Medford, Oregon, is now shipping (Continued on Page 53)