NOW IS THE TINIE TO STO CK ROOF KOIE for your customers

MltllONS OF smqll oluninurn fokes combincd wirh lhe inest of Gilconite ond Asbestos form the bq:is of Sccuriry Aluninsm Roof iloslic. Asrurcr complcle roof prolection-sun ref,eclion ond lowcr inridc tenperolurc:.

, You ossbre CUSTOilIER

Arpholl Aluminum Roof Pqint ir reqdy mixed. Monufqcfur€d from q hidh-grode, ALCOA oluminum powder in combinqtion with o |0O/6 pure polymsrized ospholt vehiclt fortfiod with Gilsonite for greqlly increosed proleclion ond durobilitf,,

Roof Kote Plstic CementKnife Grodeis o heqvy bodied blqck posic ond moy be qppli€d lo o wel or dry surfoce, enqbling it io be used during the roin when leoking ploces in roofs mqy be reodilv locoled.

Eldtic Roof Kole rcrlorer lhc qsphqlt conl€ni lo compotlllon roof5, li ir q durqblo, iat blqck coqting long in oil conlenl, which give3 it unusuol wofcr-proofing quqliticr or w.ll or bsing plioble qnd elqrli.,

Asbestos Roof Kole contoinr long ffbre qsbeslos ond pure qrphqlt. lt is the mo5t duroble qnd lhc loush.rl r@f c@ting monufqctured. Not iutt o point bul o thick, heqYy.bodiod moteriql. Will not crock or p4l. Drics tough qnd plioble.

Protection

GUARANIEED when you sell Seorrity Roof Cootings. You ccn rtock oll of thcrc finc product. ond q:lurc CUIIOflIER SAIISFACTION for yeors. For larfing quolity, rpecify *e ftne moteriolr monufqdured ond dirtributed by Sccuriry. Produced lN lh. W..l FOR Wcrtern urars. Pqinl for every purpo3e. A color for cvery need. lmmcdiote delivery in cny quonlity derircd.

SECUR,ITY when you stock SECURITY ROOF KOTE tion is successful, we can expect an expansion of such cooperative activity, especiallv tol'ards lumlrcr's nrarl<ets.

"On tire steel front, an executir-e of one of the n:ttiou's largest steel firms stated recently tl'rat scicntists :rre lorking on many nc\v types of steel n'ith such clistinctive cluulities as to merit being cal1ed an er.rtirelv ncu- procltlct."

Leuthold said the "rich prize at stake in the battle between lumber and competitive materials" includes residential, commercial, and industrial and school construction of great volume.

"First. there is the prospect of :r trcmcn<krrrs increase in the need for net' housing, bcgirrrring in the 1960's. This is the periocl l-hen neu. hotrselrolcl ftrrnrations l-il1 shou' a sharo risc as the lxrlrics of \\rorlrl \\Iar II ancl the earll postwar years begin to nrarry:rncl raise families of thrir' o\\'n." he exDlainerl.

"While tlis is t:Lkirre place , the multi-billion-clol1ar.

Speciolisfs in Efficient Disfribution

FRED C. H(ILMES LUMBER CO.

Wholesqle Lumber

Roil/T ruck- &-froiler Shipments

OID-GROWIH, BAND-SAWN REDWOOD from Boiock Lumber Co., Monchesler

OID-GROWTH DOUGTAS FIR From Spocek lumber Co., Monchesler

PRECISION.TRI'IAMED STUDS

Douglos Fir . White Fir o Redwood

REDWOOD POSTS ond FENCING

Fred HOLMES / Corl FORCE

P. O. Box 987

Fort Brogg, Cqlif.

TWX: Fort Brogg 49

Phone: YOrktown 4-37OO

Southern Colifornicr Oftice: Russ SHARP

P.O. Box 5S-Alrodeno, Colif.

TWX: Psso Crl,l7670

RYon l-OO79; SYcqmore 8-6845 federal-state highu-av building program r,viil be opening up vast areas of rural land to neu' resiclential, commercial and inclustrial der-elopment.

"Add to this the outlook for a further growth in the economy, a continued increase in the nation's population and new gains in living standards-and you begin to get an idea of the huge sales potential of the building products industries.

"Other im'Dortant ntarket opportrrnities n'i1l result from the constantly incrcasing necrL for ncrv school construction. An estimated 70.000 ncr,v classroom units are beins started during the current school year ar-rcl starts are exfected to rise to 108,000 rrnits <lrrring the school r-ear beginning September 1. l'hetlrcr or rrot Congress appro\-es a fecleral aicl to eilucation bil1."

The NT II'\ prcsirlent concluded on this note:

"To those who say they cannot afford to spend additional money for lumber merchandising, I say-gentlemen, you can't afford not to !"

E. L. Bruce Appoints Heriot Sqntq Clqrq Monoger

S. \\'-. "Starr" I,lznckier, tiistrict manag'er of Ii. T,. Ilrrrcc Co., Inc., iurrl()rlnces the apltointnrcrrt of Stanlev Herir>t (left) :rs lnanager of Ilnrce's Sarrta ('lara lrranch, effectir-e Scptcnrlre r 1. I I criot, a n;llivc ,,i Itlrrnr;ts count_\'. ltas lrcerr :rssoci:rtcrl u'itli California's lurnlrcr ir-r<lrrstrv for m:rny years rrttrl is trrJl_r'qualifierl f,,r his neri' lrositiorr u'ith the Bruce Co., according to Eznekier.

I n :rcldition to Heriot, \rerlon N'lcKinney and Ed Canlror-r n.ill corrtiuue to service the trade fron-t the Santa Ciara n.arehouse. olTcrirrg conrplcter lines r>f soitlood ancl hardu'ood pl1'u'oocl and Iunrlrer in arlrlition to Bruce flooring and specialities.

lee Poyne Succeeds Dqve Hill qs Burbqnk lumber Co. Monoger

The llrrrbank (Calif.) Lurrber Co. last rnonth regrctftrlly acccptc<l D:rve Hill's resignation as lnanag( r of the yar<l, rvhich rcccntly openecl in its fine neu, lociition, u,hcn Hill rlccided to rcturn to thc airline inclustrv. He left r.vith thc best wisl.res of thc X,Irrllin family to accept o r.r.rn,r^g.rrr"nt position baclt in the inclttstry with \\,hich both he ancl Tt'rr_r, \lullin werc connectccl during the last lr,ar. Succeeding Hill at thc yard will be Lec ['ayne, r'r'ho goes to Rurbanli frour thc ur:inagemcnt of thc Hammoncl Lumber Co. r'arrl in North l-lollr.rvoo<I.