Mqnufocfurers, Wholesolers, Deqlers Sit Down Together to Discuss Problems

rect. Direct comoetition from some manufacturers and the splitting of functional discounts were just a few more problems citied by the distributor group. However, both Hively and lferr did feel that the nation's boom-vears Deriod as such was u.earing off, and that through economic necessity the manufacturer r,r'ould return to a long range and ethical distribution Dattern.

Both Dealers Knott and Stevens rvere uDset about the tendency of r,vl.rolesalers and even some manuTactrlrers to go direct to their accounts. A product should be sold to the correct class of trade according to the services needed to merchandise it. Certain lines mav be oermanentlv lost to the retailer as a result. However,-both'dealer..r'"i" firnrly of the opinion that, in the long run, America's lumber dealers continue to offer the cheapest and best system of distribution to the building market.

, Although generally in agreement about fighting the tqend, the panel was emphatic about one point in particular: The only way to lick the problem is togetherlo-t as individuals, but as NBMDA. A supplier who is "clean" in one area and "dirty" in anothel should be made to get off the fence. And this can only be accomplished by nation-wide pressure-from the "clean" areas as well.

Luncheon and round table discussions concerned iust what the manufacturer. the u,holesale distributor and'the retailer can do about the problem. E,ach luncheon table selected a chairman, t'ho in turn presented his table's findings :rt the afternoon open-discusiion period which was presided over by Bill Grieve, head of BMD, Stockton, and Charles Mcfver, Structural Material Co., Nlonteltello.

Table chairmen included Russ Edmonston, Diamond W. Supply Co.; Ray Haley, Haley Wholesale Co., Inc., Santa Barbara; Stu Mackie, Haley Wholesale; John Mensinger, American Distributins Co..

roble discussad over-pio- feh monufocturers were recommendad legolized duction ond rhe illegiti- folling down educcting screening of monufocmsle soles it breeds distribs in merchondising turers by group NBMDA sales organtzation (not just order takers) backed up by adequate stocks and service. Stick to a "Dealers Onlv" policy and be able to recognize and turn dorvn unpr"ntilte business, they urged.

Lumber dealers came under fire for their apathy in accepting and merchandising new products. Retailers were also criticized for being "hot" and "cold" instead of solidly behind legitimate distributors only.

"Everything starts u'ith the ultimate sale," I.loyd Fry stated in ansu'ering from the floor the key question: "What are we going to do about it?" Tl-re retail dealer should stop doing business rvith any rvholesaler rvho competes with any dealer in any given area of tl.re nation, Mr. Fry declared. Likewise, the rvholesaler should sl-ry arvav from doing business u.'ith any manufactrlrer not adhering to a 100/o distributors only policy.

The business session l'as then brought to a close and the group heard a report from Business Nlanager Van Kirk concerning the progress of NBMDA. The assoiiation, rvhich rvas chartered in June 1952 lvith 28 members, non' has over 300 building material warehouses on its membership roster. In addition, another 70o prospective distributors are currently being invited to add their voices to the association, and to be on l.rand for NRMDA's big national convention, to be l-reld this year in Chicago, November ll and 72.

For Westerners unable to attend the National. NBMDA has arranged to hold two West Coast meetings each year, starting in 1958.

Mqsonife Offers Christmos Plons to Push Soles of Tempered Presdwood

Co., Modesto ; Stark Sowers ( right ) , Inland Lumber Co., Bloomington; John Gerich, Modern Materials, L. A., and Oscar Bigler, Lloyd Fry Roofing Co.

Distributing

These gentlemen urged greater cooperation and loyalty among manufacturers, wholesalers and retailers, and L00o/o support of only the ethical sourc€s of supply.

In addition, manufacturers were urged to guard against overDroduction. to consider a ooliw of exclusive distributorsfrips, to do a better job of product education rvith their deals with a favored fer'v and, legitimate distributors only.

distributors, cut out special above all, do business with

The table chairmen felt that r,vl-rolesalers should have just one price list for all dealers and strive to build a creative

Another extensive Christmas promotion designed to encourage the wide public use of Masonite Tempered Presdwood for Yule decorations has been scheduled bv Masonite Corporation. Dealer support of the promotion rvill be headed by full page, four-color advertisements. A folder of 25 Christmas plans .ivill be offered free to the public, available through lumber dealers. Readers also may write directly to the company and lumber dealers rvill be advised of these prospective customers in their trading areas.

To aid the dealers in promoting the sale of Tempered Presdrvood, Masonite is olTering a Christmas kit containing 20 pians, a 17x22-inch poster in color, an easel display card featuring tl-re national ad and holding plans in a die-cut pocket, several radio scripts, a publicity release, I and 2column ad mats. merchandising suggestions, and full-size templates for four of the popular plans.

Offered for the first time. the templates, made of sturdy card stock, rvill permit the dealer or customer to outlin-e easily on Primecote Tempered Presdwood the Santa Claus and sleigh, reindeer, carolers and Santa Claus without a sleigh. The company rvill suggest three ways of using the templates: loaning them, offering the customer space to trace the cutouts himself, and doing the tracing and cutting for a service charge.

Sponrorcd

Adomr,

Bocon, lloyd W. Bocon DoorComPonY

Bortloron, L ll. Euilding Supplics, Inc.

Biglcr, Orcor t' Fry loofing Go.

Bhckrtock,In. C. Lbr. Supply & Worrhr. Go.

Bragrtod, G. G. L. Fry Roo0ng Go.

Brercs, Glifiord E. Wclth & Brcrec

Brewrtrr, Jr., A. !. Akron tarh & Diror Co.' Inc.

Brown, Froncir W. Wcrlrm Building llogazinc

Buck, E. W. W. P. Fullcr & Co.

Buck,Kenncth LumbcrllcrchcntAs'nof

Northern Golifornio

Chrisrion, W. C. Thc Chrirrion Go.

Cook lrlcx lL The Colif. Lumber l$erchqnt l/iBR Spokono' Worh.

Doughoily, f. f. Ohio Volley Supply, Inc.

NMD Sqnra Ano, Colif.

MFGR Sumnit, lllinoir

MBR Sesrilc, Woeh.

MFGR Sumnil, lllinoir

NllD Ooklcnd, Golif.

MBR Akron, Ohio l? Po*lond, Oregon llBR lor Angelos, Cqlif. llBR Cincinnoti, Ohio

NI|ID Ssn Froncieco, Colif.

TA ton Fnrncirco, Colif.

TP Los Angeles, Son Froncisco, Colif.

Eoton, F?onk We3tcrn Building llcgozinr , fP Pordqnd, Orcgon

Edmonclon, Rurlcll 5. Diomond W Supply Co. Nl/D lor Angoler, Golif'

Folrficld, ll. C, lmullre Div.-ll&OPopcr

Fcrguron, H. G. No. Cclif. Horduiorc & Srrcl Go.

Frccnon, l. E. 3o-Col Dldg. ilolerirrl. Co.

Fry, Jr. lbyd l'. Fry looing Go.

Gonrcholl,Hcrbcn H' llorriron-llcrrlll & Co.

Gricvc, W. G. Bldg. ilarcrlol Didribulor.

Hotry, Roy Holcy Wholcolc Go., lnt.

Hollidon !. F. Dunhon, Corrigsn & Hoydcn Go.

Hardy, Charlcr G. Ghorle: G. Hordy, Inc.

Horrell, E. J. W. P. Fuller & Go.

Houge, Hilmor lumber Deslcrs Jllalcriol Co'

Herr, Nornnn Boyonne St€elPtoducb Co.

Hivelen E. E. llcleriol Supply Company

Houghton, L D. Nodh Robbin3Plywood Inc

.Jensen, llddin N. L K, Birhop & Co.

Knott, Hornihon -Yorenrito lumber Gonpcny

Knudrcn, Arl Knudrcn EuiHtn SupPly lrlBR lor Angclcr, Golif.

IIFGR tlinneopolir, Xlinn.

NAID San Frcrncitco, Golif.

IIFGR Summit, lllinoir

N*lD Soh tokr Ciry lfroh ftlBR Sonro Borbsru, Colif. tBR Nework, N. J.-

MBR Srockton, Colif.

NlrlD 9on Froncirco, Cclif.

NIIID Porqmount, Colif.

NllD Son FromiscoiCalif.

NllD Socramenro, Colif.

ItllBR Springficld, lllinois

NnrtD Pqlo llro, Colif'

NllD Oqklond, Galif.

RD Frerno, Cclif.

NIID Soh !qk. Cily, Uroh lcwir, Polmer G, ludlow, W. B. l/lockic, Stu llr. McGcrr llc lver, Chorlec J. Mcfoggorl, Jim Illcnringcr, John l. llilb, Jomcr t. i,lontgom.ry, Horry

Pcl!, Duncon C. Pcrduc, Bailon W. Pet.Eon, Robcrt D. Pomeron Jcck

Reusscr, Corl Rice, Joe lhomron, Fred 3.

Schneidcr, Wn. 3chwortz, Golmon Scoulhr, John D. Sink, Pcul K. Sower:, J. Srork Slevcnr, lu:r . Sullivon, R. D.

Von Ki*,5. ll.

Wolrh, t P. Wcbrtcr, G. E. lVcbh, Joner W. Woodhouse, J. W.

Horlin, Howord L.

Pipes, Voughn

Shuck, O. R.

Whirc, Charlec. D. Whit , Don F.

Polmcr G. Lcwic Compony lYcat rn A3br.lo. Co.

Holey Wholcrolc Go., Inc,

Ricc Supply Compony

Slructursl llotcriol Go:

North. Gcl. Roofcn Ag'n

Amcdcqn Dirrriburing Co.

Amo*cog Bldgr Prodtr., Inc.

Bcrkheimc/r

Dovi: Hordwood Co.

Anoricon Dirtributing Co.

Palmcr G. Lcwh Co, Lumber llcrchsnlr Acr'n of Northern Cslifornio

Borkheime/c

Ricc Supply Conpony trloson Supplicr, lnc. lnlond bmbcr Gompany'

Norco Dirtributing Co.

Norco Dirrribuling Go.

So-Col Bldg. lltilcriolc Go.

A. f. ttovcnr lunlbcr Co.

Pociftc Ccm't & Aggr.gat r

Inhnd Lumbrr Gompany

NEXIDA

W. P. Fullcr & Compony

Wcrlern Stolce slon. Co.

Wclrh & Brcroc

Pocifc Ccm't & Aggregote3

Howord Haskin Dist. Gorp.

Bldg. Illolericls Dist., lnc

.Bldg. lttateriqls Dist., lnc.

Whirc Brorh*r

Whire Sroficrt tlBR Seorle,Wathington NtlflD San Froncisco, Colil.

AtlBR lonro Borboro, Golif. N{flD Scn Rofocl, Gclif. MBR ll/lonrebello, Gqlif. IA 3qn Froncisco, Gslif. NIYID llod.rto, Colif. IIIBR llsnchcstcr, N. H. MBR Porrlond, Oregon

NIt/lD Son Froncisco, Colif. NI|ID Mode:to, Cqlif, tlBR 3cofile,Woshingrlon TA 9cn Froncisco, Colif.

MBR lcoille, Wo:hington l/lBR Chicogo,lllinoir l/lBl Tucson, Arizons ftlBR Srocl:ron, Colif.

Nl/l,D Son RofoC, Colif.

NIIID Sccromonro, Colif. NMD 9acrorncnro, Colif. MBR loe Angcler, Colif. IUIBR lor Angclcr, Colif. llBR Bloonlngron,Colif. RD Hrotdrbury, Colif. NltD Sqn Frqndrco, Colif.

AIBR Bloomington, Colif.

NllD Sqn Frsncirco, Cqllf. NiilD Arhfork, Arizono NMD Ooklond, Colif..

NAID Sqn Floncisco, Golif.

IUTBR Srockton, Colif.

NlllD Ooklond, Colif.

NliD Ooklcnd, Golif.