The 1958 SALES-BUILDER STORE to Be Shown ot NRLDA Exposition

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A unique, complete and self-contained three-din-rensional course in lumber and building uaterials merchanclising rn'il1 be "yours for the looking" in the 1958 Sales lJuilder Store, one <>f the important "action" clinics of the Natitinal lietail Lumber Deaiers 1957 Building Products Exposition in Philadelphia, November 4-7, according to Phil C-'reden, chairman of the Planning committee for tl're store.

Complete in every detail of fixtures, nterchandise and displays, the fullscale reprodttction of a ne\\' ar-rd highly successful suburban lumberyard store in the mid-'vest r"'ili be constructed inside the huge exhibition hall of the Phila-

1958 Sqles Builder Store

Legend

delphia Trade and Convention Center and rvill be open throughout the four days to all visitors to tl-re Iixposition. A profuseiy illustrated booklet, fully docunrenting every departmer-rt, 'rvill be available at the stnre. \\rith streamlined text highiighting important features, and an informative introductory section by Joseph Guillozet, retail merchandising authority and designer o{ the original store, the booklet u'ill provide dealers rvith a l)ermanent reference u,hich they can take hon.re and consult thrciughottt the year for "ex1>ert advice on design, display, traffic flor,r', and other merchandising problems," N{r. Creden said, and added :

"\Vhether this store in toto u'orrld provide tl.re complete answer to any given dealer's particular rnerchandising needs-or u'hether such a store rvould even be advisable in his market area-it is sales engineered so that every department ar-rd their relationships to each otl.rer, contain mar-ry helpful merchandising ideas *'hich a dealer can take home and tailor to the needs of his on'n operation."

Chairman Creden expressed his committee's enthusiasm for tl.re Sales Iluilder Store, and acknou,ledged the "invaluable assistance of the \\'. C. lleller Company of Montpelier, Ohio, and Franklin Hardrvare and Supply Con.rpany of I'hiladelphia for their ccloperation in furnishing tl-re store u'ith hxtrrres and stock and their helpfulness througl.rout the c<.rmmittee's general planning {or the project.

"The more ottr lrlans for the store materialize, the more excited rve all bect-,rne." XIr. Creder.r said. "We knou, of n<i other assriciation shour in anI inclustry u'hich gives its visiting menrbers tl.re actual, life-size lirir-rciples of sottucl merchandisinq as this 195.3 Sales Buil<ler Store does for the retail lumber and builcling materials dealers attenclirrg the NRI,DA Exposition. tf a dealer sau' nothilrg els.: at the shou', n'e ieel that his careful study of this store an<1 attcndance at its clinics r,r'ould u'ell reltar. l'rim for tl-rc cost of h's frirr "

Bob Clobough Wifh Cql-West

I-a Puente, Calif.-Bob Clabaugh, for many )r('ars rnarlager of thc I)attt'n-IJlir-rn Lumber Company's lineyard hert', is norn' managing the retail <livision of the Cal-\\'cst Lunrber Crlrp. hcrc.'A longtime La Puer.rte resident, Clabaugh has also been in the lrrmbcr bttsit.ress ali his life. llefore I'atter-r-Rlinn bottght the yalcl Clabaugh formerly ntanaged for thern ultil its cloling ,, I'c". ago, the yaril u'a,s orn'nt'd hv the Clabar"rgh t:rrnilr'. Cal\\'-est, u'hich liai been serving countlr buiiclers for 18 vears, has t'stablisherl their yarcl on Califon'riA Aventle hcrt' alltl has ovcr a million fect of lunrber iuvet'rtory.

5t.

Pqul qnd Tqcomcr lumber

St. Paul arrd Tacoma Lnmber Co. is n<lu' subsidiary of St. Iiegis Paper Co., according n.rent br'-St. I'aul I'resident E. G. Griggs. to operate as an independent corporation.

Co. Sold

a u'holly orvned to an announceIt n-ill cor.rtinue

-,\) ' 'i:ii$l$)N**.

Farther than the eve can see

Even in this logger's position you could not see all the timber in one of Georgia-Pacific's western reserves. And from seedlings on through each cycle of growth to giant maturity, these Firs are studied and graded for cutting into quality lumber. Look for the end stamp; (]Eor.cra-ItAcrtrc a trademark that guarantees limitless timber for quality lumber.

Your orders will be given immedioie ollenlion. .A

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1{0w l2 MrLts TO SERVE YOU

WESTERN MIITS

Toledo, Coos Boy, Millington, Oregon Douglos Fir, Wert Coost Hemlock ond Sitko Soruce. Roil ond wolet rhiomentr-Kiln Dried Mired Cort ond Cutstock.

Feother Folls, Colif ornio Sugor Pine, Ponderoso Pine, Douglos Fir ond White Fir-Kiln Oried Pottern lumbe. ond flosk StockOur Speciolty.

Somoo, Eureko, Colifornio Col ifornio RedwoodFiniih, Poneling, Siding.

SOUIHERN MII,I.S

Clevelond. S. C. o Dumos, Ark. r

Foirfox, 5. C. o Jockson, A{its, r

Sleelwood, Alo. Enfield, N. C. Soulhern ond Appolochion Horo. woods, Shortleof ond Iongleof Yollow Pine ond Cyprers -Air Dried qnd Kiln Dried.

ONE THING can definitely be said about living in this country in these days, namely-there is no lack of excitement. In both'this country and the world there is continual fright, excitement, pressure, and headlines. There has never heen a time before when such deep, dark trouble seemed so continually threatening. No, folks living today have no complaint about being bored. *

As has been said and printed countless times in the last year or so, "anyone who isn't worried is not well-posted."

A DOMESTIC PRO'JIJ"**" h*, and read much about is Juvenile Delinquency. When an American city employed a squad of 500 special policemen to do nothing but work against juvenile delinquency, the seriousness of the situation was well-advertised.

Many explanations have been offered concerning this sad condition. One earnest speaker on national radio blamed television for a large part of it; the things youngsters see and hear on TV. He also thought that the high cost of living plays a prominent part, the hig&r costs impelling couples to both seek employment, leaving the homes and children much to their own devices.

MOST AUTHORITIES agree that inflation is the most immediate threat to the safety of this nation, more immediate and threatening even than our international menaces. While recognizing the threat, these authorities generally agree that they fail to understand what causes this inflation. That, of course, is subterfuge. Everyone knows the trouble. With the exception of wh.ite-collar workers'salaries, everything goes up continually.

If wages go up, costs go up, prices go up, the cost of living goes up, and then the old vicious circle starts around again, with everything going up. Seldom does anything come down, and seldom does anything stand still. This has been going on in the same circle for a long time, and the situation is declared dangerous by everyone in position to know'

AN EXCEPTION to the above statement is probably Lumber, in which commodity supply and demand generally dictate prices, rather than the factor of cost. The statements made in this article otherwise, refer to the general situation, the cost of living, etc.

It is generally agreed that Installment Buying is one of the most potent causes of inflation. "No Money Down" is another sales gimmick that helps create inflation. Listen to worlds of selling pleas coming over the air night and day, and you might come to the conclusion that down payments

BY JACK DIONNE

on many commodities have gone out of style. Pressure selling in almost every direction iU ,F" order of the day.

Books.higfrt be writterr on the subject of our present threat of inflation. Manipulation of interest rates on borrowed money is one method of combatting inflation. Making money harder to get is supposed to slow down spending, and to head off infation. To find a family of modest mfflns paying monthly installments on their home, car, furniture, TV set, etc., is nothing "T=td.*

This column admits knowing nothing about the subject of money, credit, etc. It only knows that so long as everything keeps going up in that vicious circle previously mentioned, the danger of inflation will increase. And history tells us that while inflation may not be as frigh.tening in prospect as the atom and hydrogen bombs, it is more definitely and imrnediately dangerous. * ,F ,r.

And what is being done to head ofi the inflation that all concerned see coming? Not a great deal. With the exception of some manipulation of interest rates and loan conditions, there is only talk, with some dire foreboditrgs. What we really need right now is the advice that Sergeant Quirt was always giving to Captain Flagg in "What Price Glory": "Think fast, Captain! Think fast!" We need that sort of advice, and we need to follow*it.*

A PERSON WHO is inclined to worry about the world and its present plight has a wide selection of subjects. Naturally, nuclear weapons and Russia are the principal c&rillers in the war threat. A man long ago said that wherever on the battlements of Europe a sentry cried, "Who goes there?"-the answer was always "Russia." It was so then, and it is much more true now. Remove the threat of Russia and peace would settle down over the world instantly. But it is too much to hope for. * * *

The coming of nuclear weapons changed the world completely. Now we know, or we are so told at least, that there exist in the world weapons that might wipe out civilization in the shortest possible time. It is hard to realize that such a condition exists. * :r., *

CAN THIS BE ALL that Mankind has striven for and worked for from the beginning of civilization? Can the condition be as thoroughly dangerous as that? The United States is in the unenviable position in which the good always find themselves in this world, unwilling to strike first, and obliged as a civilized nation to await the first blows of the ungodly. ,r * :F

Hadn't we better lean a little harder on that Power that can "make the wrong things right" to handle this situation? That Power is stronger than bombs.