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Mqsonite ro Aid Lumber Deqlers Wifh Big Chrisrmqs Promotion

Designed to send thousands of customers to lumber dealers for hardboard to be used in making Christmas decorations, Masonite Corporation plans a full-scale advertising and sales promotion program announcing "Free Masonite plan shows 18 ways to brighten your home for Christmas !"

A coupon in the ads offers to send inquirers a copy of the free Christmas plan folder and additional information on Masonite exterior products. These will b€ forwarded by Masonite to dealers for local followup.

Dealers will be supplied with window banners and counter easels enabling them to tie in directly with the advertising program. Printed in four colors and duplicating the artr.vork in the ad, each easel has a pocket for the plans. E,ach plan gives a pattern and information for making a greetirg card tree, fireplace, Santa and sleigh, nativity scene, door decorations and other Christmas decor out of Presdwood and "Peg-Board" panels. These popular Christmas subjects for outdoor and indoor display are printed against a grid in the plan and are charted for color.

All inquiries regarding NErUf PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 508, 108'West 6th St., Los Angeles 14. Your inquiries will be promptly for. warded ly us to the manufacturer or dislribuior, who will then answer your inquiries direct.

wood Corporation for its Kalistron, the durable vinyl wall covering material made by fusing colored lacquer to the underside of a clear vinyl sheet. This sheet protects the color from stains, scratches and other abrasive wear. A suede-like flocking on the back facilitates easy installation. A highlight of the new selection is "Shadowlines," the first figured Kalistron pattern ever made generally available, which combines a warm, light color with a random tracir.rg of fine lines. It is available in cloud white, sea green, champagne, Dutch blue, desert mauve and lime.

New Merchandiser for feco Froming Anchors

The use of Trip-L-Grip framing anchors as joist hangers is featured on a new counter display now available to lumber and building material dealers who handle the Teco product. A point-of-purchase merchandiser in two colors, the display measures only lI" x 14", requiring minimum counter space. Kept in upright position by an attached easel, the display and its single illustration shorv a joist connection made with the anchors that were developed by the research organization to achieve stronger nailed joints in wood. Introduced originally in earthquake and cyclone areas, TripL-Grips meet FHA and VA minimum property requirements when installed with special nails that are provided.

For customer convenience, the display carries a supply of informative folders. As one size fits all joists from 2"x4" to2"x12", dealers need to stock only one size to meet customer requirements. The counter display and descriptive literature are available to dealers, without charge, from Timber Engineering Company, 1319 18th Street, N. W., Washington 6, D. C.

USPlywood Restyles Kqlisfron Color Line

A completely restyled color line has been developed by United States Ply-

"Shadowlines" adds interest to rooms without detracting attention from furnishings. Applied to a wall with slight surface irregularities, it has the effect of "flattening" the appearance of the wall. Twenty of the 35 colors in the Kalistron line are entirely new. These include flame, pastel green, tile, white grape, black, charcoal, olive, brick, maize, cocoa, blue spruce, citron, sunset orange, Riviera blue, chocolate and ivory.

'Wish lumber Mqnuql' Colled Very Helpful Book in Yords

Just off the press is the WISH LUMBER MANUAL, an unusual book of its kind, for the lumber industry. For the first time, much valuable data has been compiled for everyone dealing with Lumber, from the brand new office employee to the experienced lumber man. In its 96 pages, the Lumber Manual carries an extraordinary, complete amount of valuable data.

Part One of the manual contains a simplified method of figuring lumber tallies, and also gives a new decimal system method for figuring board footage. It makes the most complicated lumber tally a matter of seconds to figure.

It's easy to use and easy to understand. Because of its greater accuracy it saves the user money. For in a cumulative tally every foot of lumber is included. This section alone is more than worth the $1.25 price of the book, many times over.

Part Two gives much valuable information for the lumber business. Here are a few of the chapters in this section: Purchase of Lumber; Pool Cars; Glossary of Lumber Terms and Abbreviations for the stenographer; etc., etc.

It's a great book for training new employes in the lumber business. And equally as important, it can also be used as an advertising medium, with a lumber firm's name printed on the cover.

For further information about the Wish Lumler Manual, you can contact Mr. Milton Wish, Wish Printed Advertising, 1515 West Pico Blvd., Los Angeles 15, Calif.

New Door lock qnd Pull Cuts Time

A new combination door lock and pull, designed for such quick and simple installation it is estimated it will save 80/" of. normal installation time usually required for most conventional locks, is announced by Challenger Lock Company of Los Angeles. Available in either non-locking pulls for passageway doors, or in various combinations of privacy locks, Challenger points out that even an amateur can install this new unit simply by making a single cut in the door edge, must then be precision-fitted into the door. Lock designed for bathroom and bedroom doors has a turn-button on one side, and an emergency release on the other. For patio and all exterior doors, unit has a turn-button inside, but is blank on the outside. For connecting doors there is a turn-button on both sides.

All units are reversible, and adjust to fit any door ranging from Isrt to 7sl-tnches in thickness. Construction is a combination of solid brass, bronze and alumilite. Material and workmanship are both unconditionally guaranteed, Challenger spokesmen said.

New

2-Pqrt Tow-Beqr on Morket

sliding the factory-assembled unit into place, and then tightening two screws. New Challenger lock completely does away with old conventional method requiring mortising of three units that

Tow-Bear Division. Hudson House, Inc., is introducing a new model that is a departure from the l0O% hydraulic 3-wheel tow truck. The new model is a two-part vehicle combination of platform truck and tractor, so connected that the operator has accurate control over the direction of the movement of the truck when the combined unit is being driven in reverse as well as forward.