New Motion Picture Shows Decrlers How to Mechonize, Cul Costs

Hyster Motie Reveols Lqfest lumber Hondling Techniques

"Operation Profit," the nerv 43-minute, 16mm sound, motion picture in color, which describes today's most modern handling methods for retail and wholesale lumber concerns, is now available for showing from Hyster Company and its dealers. It u'as filmed at some of the nation's most efficiently operated lumberyards and at the Materials Handling demonstrations held at the second annual Exposition of the National Retail Lumber Dealers Association in Cleveland, Ohio.

The fast-moving, highly informative film tells the story of "Mr. Smith," a lumber dealer with an unmechanized yard, who visits materials handling demonstratior-rs at the

Exposition. Smith becomes so interested in the advantages of mechanical handling that he visits other yards to learn modern techniques. The film shorvs how- he applied today's latest handling methods to his orvn yard. Cost studies of a typical mechanized yard and a'visit to such a yard are considered one of the highlights of the film. This sequence clearly shows how the dealer can benefit from the use of modern materials handling equipment.

Interesting vieu.s from the Cleveland Exposition show wrapped and strapped bundles of lumber being handled from flatcar shipments. Included are loading and unloading scenes of unit load cars of other building materials arrd a semi-trailer of asphalt-asbestos roofing and siding products. Unloading of bulkheaded flatcars in 20 minutes is described. Lumber trees, easy-entry plates and other

With Prospective Home Owners

latest equipment designed to conserve space and reduce costs are explained.

Film scenes show 4000-1b., 6000-1b., 8000-lb. and larger lift trucks handling many of the common types of building materials in approved fashion. Popular attachments and accessories such as the End-Loader, Swing-Shift, SideShift and Extension Forks are included in the movie.

Lumber and building material dealer groups or individual dealers interested in seeing the film without charge or obligation should contact their nearest Hyster industrial truck dealer or .write Hyster Company, 2902 N. E. Clackamas Street, Portland 8, Oregon.

Raymond S. Chase has been promoted to. manager of Masonite Corporation's sales engineering department.

Western Pine Supply Adds Pine Tree Producfs Go. Line

Jerry Grififln, sales manager of Western Pine Supply Company in Emeryville, announces the acquisition of the building specialties line of Pine Tree Products Company. Included among the lines that will now be distributed by Western Pine Supply Co. are Red Devil tools, Richkraft building papers, Knape and Vogt hardware, Acme sliding door hardware, 3M tapes and abrasives, Rippolite laminated plastics, and Armstrong glazing products.

"We feel that the addition of these building specialties to the well-rounded stock of Western Pine Supply Company should enable us to considerably to the lumber dealer," Griffin noted. our servlce