\THoLEsALE T I M B E R S roBBrNG

Douglas Fir :n sizes to 24" x 24"

Redwood in sizes to 12" x 12" - lengths to 24'

Planer capacity for surfacing up to 24" x 24"

Remanufacturing facilities for resawing up to 34" x 34"

Do People Remember Messoges on Mcrtch €overs?

Do people remember the messages that lumber manufacturers and retailers place on their advertising matchbooks ?

The Hooper-llolmes Bureau, a S7-year-old commercial research organization with branch offrces in 115 cities, will conduct more than 5,000 interviews in 33 cities {rom coast to coast to determine how well men and women recall the advertising messages placed on match covers by more than 300,000 American companies-one out of every 13 business concerns. A similar survey in 1950 made a finding that 36.6% of persons carrying matchbooks could identify the cover message then in their pockets or purses, without looking.

For lumbermen interested in statistics and information on advertising matchbooks, the industry has prepared a brochure, "The Best Read Book in America," available on inquiry to the Match Industry Information Bureau, 500 Fifth Avenue, New York City 36.

Yqle Forestry Seminqr in Berkeley

The Yale University School of Forestry will join with the University of California next year to sponsor an industrial forestry seminar in Berkeley. The California meeting, to be held in January 1957, will be one of a series of three seminars for top executives in industrial forestry. Ernest T. F. Wohlenberg, professor of Industrial Forestry at Yale, is director of the seminars.