TRAVCO, lNC.

GAM E RSTO il

& GREElI ]UMB E R CO.

Soles Promotion Will Feqture Plywood Speciolty Products

To set a new record in the sale of plywood specialty products will be the objective of a promotion being staged by United States Plywood Corporation, involving 110,000 building contractors, 30,000 lumber dealers and 400 salesmen. The promotion, featuring Novoply, U. S. Plywood's versatile product used extensively by the building trades, will continue through September, October and November.

Multiple mailings,,colorful displays, informative motion pictures and stimulating contests, are phases of the promotion intended to arouse nation-wide interest.

Novoply is a three-ply panel consisting of a 1/16-inch surface of wood veneer flakes, a core of specially graded medium sized wood chips and another l/16-inch layer of flakes. It is sturdy and practically non-warping and of extreme beauty and flatness.

Standard panel size is four by eight feet in both /s and fu-inch thicknesses, in pine and California redwood.

A feature of the promotion is the modernly styled counter display, an 8 by lO-inch t:-ansparency in full color made of Novoply, showing home application of the product'

Another forceful tool of the promotion is the 1S-minute 16 mm. sound motion picture portraying various uses of Novoply. The film is not only ideal for showing to lumber dealers but to consumer audiences as well.

The whole campaign is supported by a well selected schedule of trade papers and lications.

fllore Thon Hqlf U. S. Homes ftlortgoge Free

The Housing and Home Finance Agency reports that more than half of the non-farm homes in the United States are mortgage free. And most others are being paid for on easy monthly terms.

Sherman Bishop, Union Lumber Company, left San Francisco September 14, f.or a one-month business trip. He will travel by plane and is planning to visit accounts in the East and Mid-West.

Bill Litchfield, Litchfield Lumber Co., Glendale, and Mrs. Litchfield, have returned from an Eastern trip. Tfuey \,vent east by train, picked up a new Studebaker, then toured Ontario, Canada, and the eastern states.

Carl Shufelt, E. K. Wood Lumber Co., Los Angeles, and Mrs. Shufelt, have returned from a trip to Honolulu. They traveled both ways by plane.

Richard J. Dussler, manager of Southern California sales for Pope & Talbot, Inc., Lumber Division, Los Angeles, attended the company's Centennial Celebration at Port Garnble, Wash., on September 1.

numerous and consumer pub- Bill from Fleck, Riverside Lumber Co., Los Angeles, is back an auto trip to Seattle.