Pfywood Makerst Food Manufacturers Team-Up With $950,000 Promotion Behind Full-Size Plywood Patterns

Grape-Nuts Flakes and fir plyrvood have teamed up in an unprecedented joint pronrotion that will bring new doit-yourself patterns for "collector's items" furniture to millions of home owners and l-.uild additional plywood sales for lumber dealers.

This is the tie-up. Full-size patterns for early American furniture accessories will be placed in 6l million boxes of the cereal that go on grocers' shelves about November 1. The patterns, as cereal premiums, will be promoted in a smashing $350,000 advertising campaign on 50 TV stations and 150 radio stations on coast-to-coast networks three weeks in a row and in displays in about 200,000 grocery stores,

The radio and TV commercials also will feature fir plywood as the preferred building material with both amateur and professional builders alike for any building, remodeling or homecraft projects.

Will Sell P\zwood

The plywood industry looks to the program to be highly effective in selling fir plyrvood handy panels . the small size panels that fit exactly the needs of the home craftsman. The program is centered in full-size patterns and complete "howto" instructions for a Pennsylvania wall box, an early American courting mirror, a Williamsburg wall shelf, a Pilgrim cradle, Dutch tulip knife box, and a Pilgrim footstool.

The Roy Rogers television and radio shows sponsored by General Foods, producers of Grape-Nut Flakes, will carry commercials on the patterns.reaching 15,000,000 TV homes and 5,000,00O homes with radios. Simultaneously, General Foods' 400-man sales organization will distribute display posters featuring the plans to grocery stores, supermarkets and other retail outlets.

Should Catch On

Post Cereals, which leans heavily on premiums in its retail merchandising, believes the free patterns should catch on like wild-fire and that thousands of women will encourage their husbands sons to make the items.

Representing on a wholesale, direct mill better Fir and Pine manufacturers in GREEN OR DRY

By rail or

Shipment

of the older and Oregon

basis some

and Northern California ROUGH OR SURFACED truck

lorest Products $ales Compilny

Every pattern directs craftsmen to retail lumber dealers as a source of materials. The fir plywood manufacturers believe the program will create a substantial increase in dealer sales of small-size fir plywood handy panels which thousands of dealers already have found highly profitable merchandise for the "pick-up" trade.

The promotion is also expected to focus national attention on the prime advantages of plywood no tonly for small craft projects like this but as well for bigger jobs in homes, built-in storage unts, farm structures, remodeling and around-the-house jobs.

New Sales Aids

The plywood industry offers dealers customer-stopping window banners to identify the dealer as headquarters for ply.wood for the collector's items. Other sales tools, including radio spot commercials, also will be ready for dealers to help them capitalize on this promotion.

.Every item for which there rs a pattern was designed from the collection of Lurelle Guild-a nationally recognized author-designer and one of the world's foremost authorities on early American antiques.

Dealers can obtain spe,cial display material developed for the program by writing Douglas Fir Plywood Association, Tacoma 2. Wash.

Nate Parsons, Standard Lumber Company, wood, Calif., vacaitoned in Northern California He spent several days at the Pickering Lumber plant at Standard, California.

Fqster Output for Wood Products Wirh New Glue

- Washington-A new, quick-setting industrial adhesive that materially increases wood's adaptability to fast, assembly line production methods has been developed for the furniture, woodworking, and plastic-to-wood fabricating industries by Timber Engineering Company, research affiliate of National Lumber Manufacturers Association.

The new Teco product is Colpres 10-B, a two-part resin adhesive that requires only 10 minutes, at room temperature, from clamping to machining. A shear strength of 500 pounds per square inch is developed in this short period, while nearultimate strengths of around 3,500 p.s.i. are not uncommon with dense hardwoods af.ter 24 hours.

This quick-setting property of Colpres 10-B increases wood's adaptability to fast, assembly line production. It eliminates the long clamping periods traditionally required to set glued-up assemblies, that tie up equipment and otherwise bottleneck output. No additional clamps are needed to speed up production with this fast-setting glue.

Being odorless, Colpres 10-B requires no special ventilating or handling equipment for mass production. Its glue lines, pioperly made, are stronger than the wood itself, and are longlasting and water-resistant. It does not stain wood or plastics.

Inc., Ingleand Oregon. Corporation

A generous sample of Colpres 10-B, with complete instructions and suggestions for its many uses, is available without charge to industrial plants and woodworking instructors on their request to Timber Engineering Company, Dept. C-10-8, 1319-18th Street, N.W., Washington 6, D.C.