bdre set to sell 2 $iant markets

with CEL0TEX ll{SULATING ll{TERl0R FINISHES

Morket No. l-Remodeling

The growing number of "do it yourself' homeowners find it simple and thrifty to build new rooms or modernize existing roomsr with Celotex Insulating Interior Finishes. Build, insulate, decorate - all at one cost. Quickly, easily stapled or nailed in place. Pre-decorated-no painting or papering needed!

Morkel No. 2-New Building

Builders across the country, like Mr. C. G. Maloney whose letter appears at left, are using Celotex fnsulating Interior Finishes not only for recreation rooms but also living rooms, dining rooms, bedrooms. They save time, labor, materials. Wide range of shapes, sizes and colors permits a great variety of decorative effects.

ONE WORD tells why Celotex fnsulating fnterior Finishes are the key to these two rich markets . PREFERENcn. Nationwide preference among builders and homeowners alike ! Sales-making preference built up by superior products plus consistent national advertising for a third of a century!

Buitder Preference Buitds Profits For You

ttln ovr Nelson Pork ond Porklone Drive developmenls consisting of forty homes in the $15,000 closs, we ore finishing off recreotion room ceilings with Celotex lnsuloting Interior Finishes. Thonks to the fresh, unusuol, beoutiful effects ochieved with your oitroctive tile boord, these recreqtion rooms hove proved lo be o mosl populor selling feoture."

Sqles come eosier, when you feqlure genuine

Tbday, as always, Celotex makes yout selling job easier with a great advertising campaign aimed at both markets. Full-color ads in nptrnn HoMEs & cARDENS and nmnrcAN HoME. Full-page ads in tnu sarunDAy EvENING post and sMAr,rr HotvtEs cuIDE. Hard-selling ads in succEssFur, r'ARMrNc and pnocnpssryE FARMER. Convincing ads in AMERTcAN BUTLDEB and rnlcrrcr. BUTLDF.R.

All this, plus all the selling aids you need to tie in and cash in! The new 92-page remodeling book, "97 Ways to Improve Your Home." A big Contractor's Idea Book. Counter display. Ad mats for local newspaper advertising. Ask your Celoter representative for details!