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Rt0Hr!
Fir plywood polferns in 6 million pockoges - feqlured on notioncrl TV ond Rodio lo creqte new sqles for you!
... bul you've got to lesture lir plywood handy ponels* to rcally cosh-in. And you must hqve odeguole sfocks.
Here's how this great new campaign works for you: Fir plywood has teamed up with Grape Nuts Flakes to give you a heaping big portion of the "do-it-yourself " market. Starting next month, every box of Grape Nuts Flakes will contain a new pattern-plan for one of six brand new fir plywood handy panel homecraft projects.
And just look at the powerful promotion being used to help build sales for you. Over 100,000 grocers will feature Grape Nuts Flakes and the plywood patterns with colorful displays. The "do-ityourself with fir plywood" idea will be sold to millions on the national Roy Rogers Grape Nuts Flakes radio and TV show. Plus, of course, the 6 million buyers who get the fir plywood sales story on the patterns inside each package.