Complete Service ln One Stop ls

Aim Of Adantic Lumber Co.

The modern builders department store with its "one-stopdrive-in home service" established by the Atiantic Lumber Co. with the opening of its completely rebuilt and remodelecl plant at 6327-37 Atlantic Boulevard, Bell, Calif., last June, l.ras proved to be a splenclid success. Sales volume has already run far ahead of former figures, ancl is on the increase.

Founded in January of 1929, by DeWitt Caspary arrcl his w;fe, Mrs. Emma Caspary, this firm is a family concern. Mr.

Caspary is president. Mrs. Caspary is vice president. Their son Dee, is secretary, and son Tom, is treasurer. Dee served in the Navy and Tom in the Army in World War II. Dee is a graduate of Whittier College, and Tom majored in mechanical engineering at USC. Roth become officers in the company five years ago when they purchased the stock of Max Gardiner, who has been associated with the company for 16 years, and retired at that time.

Covering more than one and a quarter acres of ground, Atlantic Lumber Co. extends through from Atlantic Boulevard to Clarkson Avenue, and has a southern entrance on Federal Avenue. The store is housed in a new brick building rvith 25,000 square feet of floor space. The building is 16 feet high.

Two main features that impress the customers are the ample parking space on the east and south sides of the building, and the drive-in idea. The parking space at the front can be seen plainly from the street, and this in itself is a silent invitation to the shopper to drive in. The drive-in feature enables the shopper to drive into the building, receive quick and courteous service, an'd leave by the exit without getting out of his car if he so desires.

This firm is the home of more than 70 name brands of material is attractively displayed. On the right of the enr.nerchandising of these manufacturers. Every kind of build;ng material is attractively displayed. On the right of the entrance door a small structure displays effectively all insicle wall coverings and ceilings. On the outside of the structure roofings and the various sidings are shown.

There is a comprehensive display of electric lighting fix- tures, and a complete line of electric supplies. Household hardware and electric appliances are prominently shown, also glassware, household wares, tools, etc. All wall boards and plywood are shown, making it easy for the buyer to mal<e his selection.

The color bar features the complete line of both Dutch Boy and Old Colony paints.

The merchandising plan adopted by Atlantic Lumber Co. follows closely the,plan formulated by The Celotex Corporation. Gates Ferguson, advertising manager of Celotex, recently stated that this is one of the finest retail plants he has seen.

The new and entirely modern appliance departruent is housed in a separate building, and is in charge of Leonatrl "Bill" Stuart, who has had many years of experience in the electric appliance business. Merchandise shown includes the General Electric line of refrigerators, ranges, freezers, dryers, ironers, water heaters, dish washers, and garbage disposal units. The stock also includes the Kelvinator, Wedgewood, and Bendix lines, and RCA and GE television and radio sets.

DeWit Caspary, Atlantic's founder, came to California fronr to the customers, and particularly to the ladies, whose com- of their rooms.

Lumber handling equipment large Gerlinger carrier. a Hyster 40, and a the Southwest. He had been engaged in the lumber and hardware business in Texas and Oklahoma. He first located in Santa Monica, where he managed Alley Brothers' retail yard. He served with the Government during the war. His associate, Max Gardiner, managed the business in his absence. Mr. Caspary is a director in the Bell Chamber of Commerce. lle recently completed 22 years of 100 per cent attendance in Bell Rotary Club, of whicch he was president in 1931 and 1932.

An innovation that helps to make it very easy for the customers is the policy of remaining open on Friday evening, all day Saturday, and from 10 a.m. to 2 p.m. on Sunday.

Mr. Caspary's quotation above indicates that this firm stresses quality and courteous attention to the customer rather than price. This policy has paid off up to now, and no doubt will continue to do so.

The Casparys issue a cordial invitation to retail and wholesale lumbermen who happen to be in the vicinity to clrop in and look over their plant. It is the opinion of this reporter that they will find a visit well worth while.

Dee Caspary is a member of the Exchange Club, ar,d Tom Caspary is a member of the Lions Club.

In a prominent place in the store is hung Mr. Caspary's favorite quotation, written by the famous English author, John Ruskin: "There is hardly anything in this worlcl that sorle men cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful

The 16 ft. height of the building provides space for a group of executive offices and rest rooms on one of its balconies. The spotlessly clean rest rooms will continue to appeal

THE D*ArrD rs FoR CRARED*.'D!

Your cuslomer wonls Redwood he con lrusl-slock he con counl on lo give him the fine performonce Redwood is copoble of giving ! And thot ,n.on, grJd"-morked, trode-morked, certified Dry Redwood-occurotely groded, uniforrn'ly milled, pro- perly seosoned.

The. demond is for dependoble cRA Redwood-so why gombre? Feorure cRA Redwood-the Redwood you con be sure of-the Redwotd processed by these reputoble member firms.

GlrtronllA REDwooo AssoclATlot{ MEMBERS:

Lu Green Heads Hoo-Hoo Club No. 39

Lu Green of Gamerston & Green Lumber Co., Oakland, was elected president of Hoo-Hoo Club No. 39 at the annual meeting of the club held September 17 at the Claremont Hotel, Berkeley.

Bill McCubbin, Cords Lumber Company, San Francisco, was elected vice president, and Chris Sechrist, Loop Lumber & Mill Co., Alameda, was re-elected secretary-treasurer.

Joe Pepetone, Gamerston & Green Lumber Co., is the new Sergeant at arms, and John Gaffney, Loop Lumber & Mill Co., Alameda, is his assistant.

'Ihe nerv directors are Al Kelley, Bob Meyer, Bob Hogan, Jerry Mashek, and Herb Farrell.

Retiring President Lee kBreton thanked the officers, directors and members for their coopenttion throughout the year.

The new president, Lu Green, introduced the speaker of the evening, Lon Huntington, who is in charge of public relations for R.C.A. Communications, fnc., San Francisco. Mr. Huntington gave a humorous talk that was very pleasing to his audience, dealing as it did with a man,s relations with his neghbors and acquainiarrce.. He got a lot of laughs of the abdominal variety and a big hahd when he finished.

Past President Ed LaFranchi piesented Lee LeBreton with a handsome wrist watch in behalf of the Club.

Door prizes were won by Frank Timmers, Strable Hardwood Co., Oakland, and Joe pepetone, Gamerston & Green Lumber Co., Oakland.

Carl Fleming, former partner in the Smith Lumber Co., Willows, Calif., recently made a trip to New York, where he visited his son Jack, and saw his first grandson. He intends to get into the retail lumber business in the San Francisco Bay district.

Tacona lumber $alss, Inc.

7I4 W. Olympic Blvd.

tOS ANGEI"ES 15, CAI.IF.

Telephone PRospect ll08

Branch Ollice:

1030 G Street, Arccrtq, Ccrlil, Phone 705

GABGO and EAIL FIR and REDWOOD

Nepresenting

St. Pcul & Tacomcr Lumber Co.

Tqcomcr, Wcrsh.

Defiqnce Mill Co.

Tccomcr, Wcrsh.

Dickmcrr Lumber Company

Tccomc, Wcsh.

Kcrrlen-Danris Compcrry

TqcomcL Wash. '

Tacomcr Hcrbor Lumber & Timber Co, Tccomq, Wcrsh.

G. L. Speier Co.

Arcqtct, Calil. Also Northern Ccrlilornicr and Southern Oregon

FIR cnd REDWOOD MIttS

ID4,EO WTII?E

Iaufro White Pine is one of the genuine white pines. It shares those same qualities which have made white pine a preferred building material since the earliest Colonial days.

Soft oftexture, straight ofgrain and free of any tendency to split or sliver, Idaho White Pine is famous for workability. Stock and specify it with confidence because it is manufactured, seasoned and graded to the high and carefully maintained standards of Association mills.

For more information about ld.aho White Pine, send for free illustrated, 64-page book. Add.ress

WESTEBN PINE ASSOOIATION

IIESE ARE TIIE WESTERil PI]IES

Yeon Building Portland 4, Oregon Idaho White Pine, Ponderosa Pine, Sugar Pine

IIESE ARE THE ASSOCIATED wo0Ds w00Ds IRoth

Larch, Douglas Fir, White Fir, Engelmann Spruce, Incense Cedar, Red Cedar, Lodgepole Pine.

I[I WlSrInil Plllt Rlcloll rilonouolrrt srlsofffirfl

CARIIU$.I GIIDID r

John O'Hara Harte Comments On Fir Door Situation

When a recent issue of the "Wall Street Journal" macle a most pessimistic report on conditions in the fir door industry this publication asked John O'Hara Harte, of Tacomzr, Wuthington, managing director of the Fir Door Institute, to comment on the article mentioned, and on the fir door situation, which he has done very courteously, and very frankly, as follows:

"I would say that this story is quite accurate. The reason for the precipitous decline in the door business is due to inventory.adjustment of very considerable proportions. During the first quarter of 1951 the trade continued to buy doors ort the basis that building would remain as active as it did during the boom period of 1950. When, about April, it became apparent that 1951 would see building at a much lower level, jobbers naturally found themselves over-extended as far as their stocl<s were concerned. During the last two or three months jobbers have had to readjust their stocks to the lower building levels of 1951, and as a result they have not been buying doors.

"It is our belief that this readjustment period has now rurr its course and that buying is now cornmencing to be noticeable once again. Inventory readjustments are always painful, and because of the exceptional boom conditions of 1950, the present one was one of the most pronounced that this industry has experienced. It is my belief that we are now moving out of that period and that a fair amount of good business should be experienced for the balance of the year. With a sizable housing program getting under way later this year and running into 1952, it is my belief that next year will see very

PROFITABLE BUSINESS FOR ALL THII DOOR PLANTS IN THE PACIFIC NORTHWEST.''

An important Northwest producer of doors, commenting on the business decline, explained very cleverly the reason when he said that "there's nothing you can do with a door except open and shut it. The door industry is not like plyivood, for which they are always finding new uses."

E. J. Maroney Promoted Bv U. S. Plywood

Edward J. Maroney, general sales manager, has been appointed a vice president of United States Plywood Corporation, it was announced recently.

Mr. Maroney's promotion climaxed 17 years' service with the company, which he joined in1934. He was elected a director in 1938. From 1941 to 1943 he managed United States Plywood's Philadelphia branch.

A veteran of World War II, Mr. Maroney served with the United States Navy for 27 months as a lieutenant in the Bureau of Aeronautics.

Mr. Maroney was born and raised in Syracuse, N.Y. After his graduation from Christian Brothers Academy in Syracuse, he attended the Wharton School of Commerce and Finance at the University of Pennsylvania, where he received his degree in 1921. He lives ai.l2O Puritan Dr.. Scarsdale. N.Y.

Chiccgo's Home Festinal

Chicago, Ill.: Chicagoland's biggest Home and Ifome Furnishings Festival to date opened Sunday, Sept. 16 and will continue through Oct.7.

A special 50-page llome and Home Furnishings supplement of the Chicago Sunday Tribune signalled the simultaneous opening of approximately 85 new homes, more than 35 of them completely furnished, for public inspection. This is the largest number of homes ever exhibited in the Festivals sponsored annually by the Home and Home Furnishings Council of Chicagoland with the co-operation of the Chicago Tribune.

In recognition of the event, Mayor Martin H. Kennelly of Chicago proclaimed the Sept. 16Oct.7 period Home and Home Furnishings Festival weeks in Chicago.

The demonstration homes, located in all sections of Chicago and in 39 suburbs, will be open to the public from noon to 8 p.-. on Saturdays and Sundays, and from 2 p.m. to 8 p.m. Mondays through Fridays throughout the fifth annual Festival. An estimated million persons visited the homes displayed in the Festival last year. Builders exhibited houses ranging from $9,000 to $75.000 in value.

New Ycrd crt Scrn Mcrteo

Jim Gartin opened the Gartin Lumber Company, August l, at 263 19th Avenue, San Mateo, Calif. His assistant at the yard is Tom Rollinson. The company is carrying on a general retail lumber and building material business.

Mr. Gartin is an experienced lumberman. IIe recently left Christenson Lumber Co., San Francisco, after 11 years' service. He formerly worked for Tilden Lumber Co., Berkeley, and Stanislaus Lumber Co., Modesto, of which his father, James U. Gartin, was manager for many years. The phone number is Flresid.e 5-5741.

Norman Zeesrnan, Zeesman Plywood Co., Los Angeles, is on a trip to the Northwest, after which he will fly to Chicago, then back to Los Angeles.