n. $mith Ilurdwood Gomprny

TWX Sf 945 of Georgia-Pacific executives and salesmen represented every section of the United States at the company's annual national advertising and sales promotion advisoiy council.

Among new product announcements were several nelv hardwood plywoods with a lifetime finish, new types of hardboard panels and specialty items, a radical new-type of fir plywood and several other products, including a -lowcost garage and utility room "storage-wall" panel.

The session ended its formal discussion and planning schedule by touring company operations in the EugeneSpringfield area. Part of the group surveyed company operations in the Toledo, Coquille and Coos Bay areas.

Among key headquarters personnel taking part in the Portland sessions were W. H. Hunt, vice-president, plywood and specialties; J. N. Cheatham, vice-president, lumber and export; and S. W. White, vice-president, warehouse division.

-National Foresf Products Week , October 16-22-

Burt Goebel Joins Tqlbof Lumber Co.

Burt Goebel (right) has joined the sales staff of Talbot Lumber Company in Beverly Hills, announces Don Philips, Jr., Southland manager for the wholesale distributing concern.

Burt has a well-rounded education in wholesale lumber sales, having received his basic education with E. L. Bruce Co. following the close of World War II.

In 1951, Captain Burt Goebel of the air force was recalled to the service and spent more than two years in the Korean action. Upon his return in 1954 he became associated with Rounds Lumber Company out of the San F rancisco office and covered the territory from Stockton south to the border.

In 1957, Burt was elevated to Southern California sales manager for Rounds with headquarters in Anaheim.

Goebel is well-known through- out lumber circles. He is activc in Hoo-Hoo a"ffairs in the fraternity and active in social and civic affairs in Anaheim. where he resides with his wife Lola and daughter Debra. He is a member of the reserve pilots' association and still active in flying, using this method of transportation no matter where he travels.

Retqil Deqler Groups fo Meef

Orrie W. Hamilton, executive vice-president of the Southern California Retail Lumber Assn.,-has arranged the following area meetings of the member dealers : Sept. 15, dinner meeting, East Side Lumbermetr's Group, 7:00 p.m., Shangri La restaurant, 9604 E. rr\rhittier Blvd., Pico-Rivera; Sept. 20, Santa Barbara-Ventura Counties Lumbermen, dinner meetir.rg, 7:00 p.m., executive conference room, Santa Barbara Inn, Milpas and Cabrillo Blvcls., Sarrta Barbara; Sept. 22, dinner meeting, West Side Lumbermerr, 7:00 p.m., Armand's restaurant, 2156 W. Manchester, Los Angeles ; Sept. 28, general luncheon meeting, all members, 12:15 p.m., East Garden room, Statler Hilton hotel, Los Angeles; Sept. 29, dinner meeting, San Fernando Valley I-umbermen, 7 :0O p.m., Sky Trails restaurant, 16435 Sherman \\ray, Van Nuys.

"All lhe Young ffign-"

An editorial paragraph by Stanley F. Horn in his September 1, Southern Lumberman magazine, Nashville, Tenn., goes like this:

"Candidate Kennedy says that 'All over the world, young men are coming into power; young men who can cast off old slogans and old delusions.'Is he, by any chance, referring to those young statesmen : Castro, Nasser, Mao and Lumumba ? "

litter-Prevention Conference in L.A.

Keep America Beautiful, Inc., the national public service organization for the prevention of litter, will hold a Western States Conference, October 14 at the Biltmore hotel, Los Angeles. Los Angeles Beautiful, a committee of the T os Angeles Chamber of Con.rmerce, will act as host on tlrls occaslol-r.

Corallte, Western-made prefinish melamine wall paneling, is being used in the bathrooms of a projected 3,000-home develment in Spring Valley near San Diego. Supplier is Jack Case (above) of Case Products Co., of 2!O5 Ku'rtz Street in San Diego. Case is a real booster for Coralite, having been with the company since 1947, when it was a division of Dant & Russell, until leaving: to form his own specialty building products firm in 1957.

The extensive new residential park, which eventually will cover 1,100 acres, is known as "Edgewater" and is a project of the Sweetwater Springs Ranch Co. The rirst unit of 50 homes is now nearing completion, and forms are now being poured for the next unit. The homes, of contemporary rancho styling, feature "Good Housekeeping-approved" materials and plumbing fixtures.

Subcontractor for the bathroom finish is Sevick's F looring of Spring Valley. Owner R. J. "Dick" Sevick (above), with Case and Walter Broderick & Associates, desigfiers of the interiors, selected Coralite Marble patterns in various colorways to correlate with the overall decor of each individual home. Prospective purchasers may select their preferred color scheme at the development ofrce from a series of coordinated groupings of sample chips of coralite, along with samples of its companion floor covering, counter top, interior paint, etc., as suggested by the desig'ner. Case is ably assisted in the representation of Coralite in San Diego and Imperial counties by R. F'. "Bob" McKenna and D. S. "Scott" Hardv.