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Bquer's Dorn Good Yord for the 'Shope' lt's ln
Lumberyards come in all shapes and sizes-and the Bruce Bauer Lumber Company in San Carlos is certainly no exception. The "longest arrd skinniest" lumberyard in that neck of the woods, the yard stretches some 1,000 feet along'busy El Camino Real, its backside a scant 50 to 60 feet right up against the S. P. main line. With valuable frontage like this, it's only natural that the walk-in "weekend carpenter" trade, although the finn still enjoys a solid volume from the area's smaller custotn builders and remodeling experts. Latest stage in the company's expansion program was a complete remodeling and three-day (Friday, Saturday and Sunday) grand opening celebration, April 29,30, and May 1.
All new fixtures (Daley) were installed by Garehime Corporation, of San Francisco, who also coordinated the grand opening show. Garehime, incidentally, has included Sunday in .all of its grand-opening productions after test runs ln varlous areas proved this day to be the best of allattendance-wise and dollar volume-wise.
For Bauer Lumber Company, the Sunday bit is old stuff. Manager Don Thom, Bob King, Horace Smith, bookkeeper Cathie Sevison and hardware specialist Mildred Fiedler are down at the "shop" every Sunday morning at 9:30 a.m. and, by 2:30 p.m. closing time, they've more than handled a regular week-day volume !
Let's face it, a successful retail business can remain so only as long as it caters to the needs of the community (unfortunately, there are quite a few who are still trying to make it work the other way).
The Peninsula area, like any other suburban district, is populated by city workers who sing the "commute blues" five (and sometimes six) days each and every week. Weekend do-it-yourself projects around the house have taken on much more meaning than just property improvement and capital appreciation. Call it "Weekend Therapy," if you wish, but it's become an increasingly important part of everyday life.
Of course, no dealer wants to become a "7-day-a-week drudge," dispensing raw material "tonic" to hundreds of customers engaged in "Weekend Therapeutics," so days off for the Bauer Lumber staff are taken during the week, and on a rotating schedule so the yard is always adequately staffed.
In addition, extra weekend help is hired as needed from any of the several nearby colleges and universities.
The Bruce Bauer Lumber Company is a two-State operation, with yards at San Carlos, Calif., and Medford, Oregon. The firm is captained by veteran Medford lumberman, Bruce Bauer, who now resides in San Carlos, and his brother, Paul, who manages the company's Medford yard.
Bauer originally entered the retail business in Medfor.l
