PACIFIC HARDWOOD SALBS CO.

3,OOO-Home City to friple Nework's Size

Lido Faire is the name of a new community of 3.000 homes destined to triple the population of Newark, in southern Alameda county. Planned as a city within a city, the community will have its own schools, iarks, shopping centers and recreational facilities. Newark is situated at the eastern foot of the Dumbarton Bridge and lies midway between Oakland and San lose on the Nimitz Freeway.

The new tract is a risult of two years' planning by Albert Seyranian, A.I.A., and the developer, Bevilaqua Homes of San Leandro. The homes are priced from $13,900 to $14,300 and the builder is increasing his construction rate to cut down the waiting period for buyers.

Features include Ready-Hung doors, cedar shingle roofs and wrought-iron exterior trim. Every home in the tract includes complete rear-yard basket-weave fencing.

Douglos Nqmed Vice-President lumber cnd Plywood Division Of Weyerhqeuser Compony

Robert S. Douglas (right) has been named vice-president of the lumber and plywood division of the Weverhaeuser Company, in chirge of marketing, announces F. K. Weyerhaeuser, president. Douglas is presently executive vice-president of Weyerhaeuser Sales Company, a wholly owned subsidiary of the Weyerhaeuser Company, which will become a part of Weyerhaeuser Company on October 1. Douglas will headquarter in Tacoma, Washington, but will also maintain his present office in St. Paul.

"This step will bring about a closer relationship among marketing, manufacturing, product development and research activities of the newly named Weyerhaeuser Company," the president said.

First joining Weyerhaeuser

Sales Company in 1923, Douglas has served in various positions with the company in Spokane and Tacoma, Wash.; in Missouri, Michigan and Ohio, and in Cloquet, as well as two different periods in St. Paul. He is a director of the National Lumber Manufacturers Association.

(Tell them Aou sau it in The California Lumber Merclwnt)

'C. R. A. - Design for Growth'

More than 200 key redwood industry and Redwood Region community leaders were expected to gather at Santa Rosa, September 14, for a special lumber conference, the first of its kind, sponsored by the California Redwood Association. Industry figures attending the conference, held at Santa Rosa's Flainingo Hotel, represented all phases of the redwood lumber industry, according to Philip T. Farnsworth, executive vice-president of the California Redwood Association. The conference was to mark the first time that management, sales, production and forestry leaders of the redwood industry have assembled for a joint meeting.

Theme of the one-day meeting was "CRA-Design for Grorvth." The conference was organized to bring industry representatives more closely together to consider the serious inroads made by competitive plastics and metals into redwood industry markets. The conference was also intended to familiarize redwood leaders with the work being performed by the CRA to benefit the redwood industryin the fields of sales promotion, advertising, publicity, conservation and technical and research programs. A special day-long program was prepared for the meeting by the CRA staff.

Among .those attending the conference were Robert Pamplin, president of Georgia-Pacific Corp.; C. Russell Johnson, president of Union Lumber Company; R. R. Chaffee, president of the Redwood Region Conservation Council; Howard A. Libbey, president of Arcata Redwood Company and current president of the CRA, and Mortimer B. Doyle, executive vice-president of the National Lumber XIanuf acturers Association.

Other key figures expected to attend, all principal officers of their respective companies, include Jack Fairhurst, Fairhurst Lumber Company of California; C. H. Bacon, Jr., Simpson Timber Company, Seattle; S. A. Murphy, The Pacific Lumber Company, and Carl Diebold, Diebold Mills, Inc.

The morning session of the redwood meeting was to be devoted to a study of problems and challenges facing the redwood industry, and a review of how similar challenges have been overcome in the past. In the afternoon, a prog'ram was to show how the CRA and the redwood industry is competing to increase the demand for redwood lumber, even in markets seriously challenged by substitute materials.

A panel discussion scheduled during the conference luncheon was to be based on the theme, "What is Redwood's Market Position in the Years to Come?" Panelists included market research soecialists and architects.

New Monrovio Subdivision

Monrovia, Calif.-A new subdivision involving 39 homes, constructed at a cost of $591,435, has been started here by Pickering Construction Co. of El Monte.