IJnique New Slip-Together lOC'UUAtt Wood Paneling Plus

New Dealer Sales Helps

IOC-WALI is a unique new wood paneling product with backer strips applied at the factory to speed installdtion and permit hidden nailing on broad wall surfaces.

Slip-together panels cover wall areas with amazing speed for big labor savings. Far fewer nails afe required and bothersome face nailing is eliminated on broad wall surfaces. Random plank grooves and precision matched panel edges give continuous wall beauty.

Loc-Wer,r, comes in four beautiful western woods including Idaho White Pine, Inland Red Cedar, Ponderosa Pine. and Inland Larch. Both Formal (clear) and Traditional (knotty) stylings. Three distinctive paneling patterns.

Loc-Wer,r, is easy to handle. Panels come in 7 and 8 foot lengths, 32 inch width.

STRONG ADVERTISTNG and sales promotion materials to help dealers sell Loc-Wer,r,. TV spots on KABCTV every day for a month starting September 15. Loc-Wlr,r, advertising in the Los Angeles Times Hour Mace,zrrn during October. Ads in local home builder magazines.

A full package of Loc-Wer,l sales literature. Colorful window posters. And a counter display showing Loc-W.cLL's exclusive slip-together feature.

Ad mats and radio scripts for use in your own advertising. Supplies of special mailers to send to builders. An authoritative, unbiased report of LocWer,r, speed of installation.

Get on the Loc-Wnr,r, bandwagon. Make sure you get your share of Loc-War,r, profits. Write us or talk to your Weyerhaeuser District Representative today.

Which Indeed?

The young drugstore cowboy, with his hair plastered fat on his head, took a seat in the barber's chair, "What'll you have?" asked the barber, "a hair-cut, or just the oil changed?"

Kipling Wrote:

For this is the law of the jungle, ft's as old and as true as the sky; And the wolf that shall keep it will prosper, And the wolf that shall break it, shall die. As the creeper encircles the tree trunk, The law runneth forward and back; That the strength of the pack is the wolf, And the strength of the wolf is the pack.

Fronklin on'Hqppiness

Said Benjamin Franklin: "There are two ways of being happy. We rnay either diminish our wants or augment our means-either will do-the result is the same; and it is for each man to decide for himself and do that which happens to be the easiest.

"If you are idle, or sick, or poor, however hard it may be to diminish your wants, it will be harder to augment your means. If you are active, .or prosperous, or young, or in good health, it may be easier for you to augment yogr means than to diminish your wants.

"But if you are wise you will do both at the same time, young or old, rich or poor, sick or well. And if you are very wise you will do both in such a way as to augment the general happiness of society."

Secrel

Conductor: "How oli are you, little girl?"

Slick Chick: "If the corporation doesn't mind, I'd prefer to pay full fare and preserve my own statistics."

Corlisle Soid:

Our grand business undoubtedly is not to see what lies dimly at a distance, but to do what lies clearly at hand.

Whqt He'd Get

"What would I get if this house should burn down this very day?" asked the man who had just insured his home against fire.

The insurance man said: "I would say that if you had a first-class lawyer and a good defense fund, you might not get more than five years."

Good clnd Bqd Times

Bad times are good times for the development of new ideas, improved methods, and new business. When things are slack, opportunity is afforded for work in the laboratory of the brain, and the laboratory of the factory, and the research department is put on its mettle. Bad times are also good times to take a mental inventory of everything pertaining to one's business, to study the lessons that experience should have taught, and to take a look into the future as far as our too-limited human intelligence will permit.

-W. R. Angall.

Nqturql Question

The little boy was riding with his father to the top of the Empire State Building. They shot upward at terrific speed, and the little boy asked: "Daddy, does God know we're coming?"

Don Blqnding Wrote:

Do not carve on stone or wood, "FIe was honest," or "tfe was good."

Write in smoke on-a vagrant breeze, Seven words, and the words are these, Telling all that a volume could"He lived, he laughed, and he understood."

The Answer

Teacher: "When was Rome built?"

Scholar: "At night."

Teacher: "What makes you say that?"

Scholar: "You told us that Rome wasn't built in a d.ay.',