Lumbermen ftlust'Trode Words for Action'

Lumbermen were told that to protect wood's markets from competing products, their industry must "trade words for actionr' and enlist the support of "everyone who has a stake in lumber's future." The warning was sounded by N. Floyd McGowin, president of the National Lumber Manufacturers Association, in an "Open Letter to the Lumber Industry," published i.n the 1958 Yearbook of the National Association of Commission Lumber Salesmen; He called on all branches of the lumber industry to;orn r., a pJ*rcoordinated plan" of merchandising and promotion. i just by one branch of the industry but by everyone who has a stake in lumber's future.

This plan, he emphasized, must be carr,e.

"Alongside the manufacturer must stand the wholesaler, commission salesman, retailer, timber grower, fabricator, converter and jobber of lumber, plywood, millwork and all other wood products. Even the woodwork teacher and the manufacturer of machinery used by the wood products industries must be enlisted in this cause.

"Few, il any, industries are made up of as many separate forces. All too often this has served as an excuse for each of us to go a separate way in merchandising and promoting our material."

The need for a joint, cooperative merchandising effort, McGowin said, stems from the fact that "traditionally, lumber has not been 'sold' in the manner that competitive materials are being 'sold' today."

To correct this situation and meet the "challenge" of competing products, the lumber industry must take "bold, aggressive action," he declared.

As a start in that direction, the National Lumber Manufacturers Association this fall will launch a national wood merchandising and promotion program to cost $1 million or more annually, McGowin pointed out.

This new effort, he said, will be in addition to "the $5 million or more" which NLMA's regional associations and individual manufacturers already spend each year to advertise, merchandise and otherwise promote their products.

While the industry's present merchandising efforts are designed to create demand for specific brands and species, this new program will seek to develop a preference for wood, as such, over competing materials, McGowin explained.

"Our new million-dollar wood promotion program, far smaller than the merchandising budgets of many individual companies in competing industries, will not in any sense solve all our merchandising problems," he asserted.

"The greatest value of this effort lies in the fact that it represents a base-a firm foundation upon which to build a solid merchandising structure to benefit all segments of the lumber industry.

"Obviously, this program can sqll wood only if supported by the proper measures elsewhere in our industry."

To back up the manufacturers' new program, McGowin suggested that other segments of the lumber industry consider such projects as:

1. A nation-wide network of lumber sales clinics, organized by wholesalers, retailers and commission salesmen.

2. The establishment of some sort of councit to "draw out different branches of our industry on what thev can:and will-do to make the countrv more wood-conicious." Such a council might also serve as-"an over-all coordinating agency . of the industry's far-flung merchandising actions," McGowin said.

3. An educational campaign directed at the younger generation and conducted bv the International Concatenated Order of Hoo-Hoo, frateinal organization of the lumber industrv.

4. A Hoo-Hoo program ro encourage employes in the wood industries to "buv more items manufactured of our material."

Another area in which there is a need for greater emphasis, McGowin said, is employee training. "Recent surveys indicate that, in many cases, employers in the lumber industry have done little to prepare their employes for sales posrtlons.

"These employes must have basic preparation-formal training for their work-if their employers are to realize their full sales potential. This is especially true at the retail level."

Additional suggestions on how other branches of the industry might tie in with the manufacturers' new program should come from the trade associations in those fields, McGowin added.

Hoo.Hoo Club 2 Hitting on All Cylinders; Plon Girl Show for September ftleeting, Christmos For the Boys ot Biltmore Bowl

Black Cats of Los Angeles Hoo-Hoo Club 2 are in for a season of action during the 1958-59 fraternal term under the guidance of Snark Don Braley. The opening affair will take place at Lakewood Country Club starting at 10:09 a.m., Thursday, September 25, when the golfers will meet for the first tournament oithe season. In the evening at the 19th hole, cocktails will be served from 5 :09 to 7:09 p.m. Dinner will be served immediately following the cocktail hour because seven acts of vaudeville have been arranged by Larry Weiland and must go on promptly at 8:30.

The entertainment will include plenty of beautiful girls, according to Larry, who promises one of the finest evening's entertainments the club has enjoyed in years. Nothing has been left out and expenses have been waived for this opening event, according to Snark Braley. Every club member is urged to bring a guest in order to make this a big turnout.

The Steering committee during a meeting held at Rodger Young auditorium September 4, set November 7 for the Fall Concatenation. This event will include golf during the day with a full evening of entertainment, it was said. Harvey Koll will name the location early next month.

Friday, December 12, will go down as a Red Letter day for Southern California Hoo-Hoo members in particular, and all Southland lumbermen in general, when Los Angeles Club 2 will sponsor a big Christmas party for underprivileged youngsters of the LeRoy Boys Home of LaVerne, California.

This colossal affair will be held in the Biltmore Bowl and will have the support of all organizations in the industry, including the Southern California Retail Lumber Association, Hoo-Hoo-Ettes, Wholesale Distributors Association, the Seasoning group and others.

The show will get underway promptly at noon and will continue throughout the afternoon, with the boys as guests and all lumber wives invited. There will be first-line entertainment from the nite club beat of Hollvwood and Las Vegas. Santa will make an appearance and there will be presents for everybody and the very best in Biltmore cuisine will be served at the luncheon.

The working committee for this tremendous affair will include Dee Essley, Roy Stanton, Sr., Ed Bauer, Bob Osgood and Snark Braley. The Steering committee of Club 2 will handle all the details. This will include Freeman Campbell, Bill Smith, Rex Wells, Harold Cole, Rex Oxford, Ken Schmidtke, Wayne Wilson, Jerry Essley, Don Bufkin, Joe (Continued on Page 63)

Grest Western Lumber Corp. Acquires Fresno County Timber

With two sawmills operating in Central California-one in Merced and the other at Clingans Junction in Fresno county, Great Western Lumber Corporation is producing in excess of I million board feet of pine, cedar and white fir each week for the retail lumber dealers in Southern California and qualified industrials, according to Norm Winsor, president of the wholesale lumber and remanufacturing concern.

Although the firm has an even flow of timber to keep the two mills operating on a single-shift basis indefinitely, Winsor recently signed contracts with the U. S. Forestry Department for an additional 16 million feet of standing timber in the High Sierras adjacent to the Clingans Junction operation. This will step up production for the Arizona and Southern California market, and the new acreage will develop more than 90/o pine, according to statistici furnished by the cruisers.

Great Western Lumber Corporation was established just 10 years ago in the industrial area of Glendale, on the Southern Pacific spur and the present Golden State Freeway. Norm Winsor, president and general manager, was raised in the lumber and wood products businesi in the southland and is a graduate of the Glendale public schools. He is the son of Percy Winsor. one of the pioneer wholesalers in the southland area. so Norm was o^racticallv born with a splinter in his finger

At the 4f-acre Glendale plant on Thompson Avenue, the wholesale firm also operates the Ameiican Custom Mill, which is a subsidiary of Great Western ofiering remanufacturing facilities to company customers prior to delivery f-rom the distribution yard. in addition to LCL ship- ments from large stocks of pine, spruce, fir and redwoof, Great Western-also offers dhbct -i11 siripments from iti company mills via rail or truck and trailer.

In the administration of this close-knit operation Norm Winsor is_ably assisted by Fritz Hutcheson, vice-president of sales. Hutch has been with the organization ior more than five years and is well known in civic and business circles in the valley city. In his sales department he has two veteran lumbermen who have been 'round these parts for many years. Ralph Steffen has been identified in wholesale sales in Los Angeles more than 20 years, while Clint Murdock, a 37-year man, has been servicing southland dealers and industrials with hardwoods, imports and softwoods from the markets of the world since the early 20s.

Quarterback of the Glendale team is Auditor-Office Manager Wayne TJnger. He has many duties to perform, including large weekly payrolls, accounts receiveable, credits and administrative policy matters. His righthand gal is Ethel Steel, number one bookkeeper and assistant office manager. She has charge of all billing and collections and is assisted in this department by Dee Joyce Lazenby. Last but not least,Buzz Allen is the capabie shipping clerk. He is on the go coxstantly and also operates the mobile yard equipment. His duties are many and varied and he is iruly a versatile young man.

The American Custom Milling facility is in the caDable hands of Walt Hamilton, vice-president of the mill and concentration yard manager for the lumber division. Walt is a veteran in the wood products field and started his career rnore than a .quarter of a century ago when he joined a tlmber crew in the north as "Whistle punk,, and-..Water BoI." He, too, cut his teeth on pine cones and fir needles. Great Western Lumber Coiporation shapes up as an

Becrmon of 5. F. Retires From NHIA Inspecrion Sroff

Deputy fnspector W. W. Beaman of San Francisco left the National Hardwood Lumber Association,s staff Septem- ber 1 after serving_over 38 years in,various districts throughout the country. Mr. Beaman writes that he does not wantio be classed as a "quitter" but old Father Time does force a oer_ son to do things whether he wants to or not. He can *.fl b" son do things whether ro oo lle well be proud of the fact that over the years he has had four re_ inspections called on his work and that no claims were al_ lowed as a result. IVIr. Beaman is highlv regarded bv all who know him _as a splendid gentlemin-"rd a cons'cientious u'orker, and has always had the very best interest of the Association uppermost in his mind. liis record can well stand aggressive, enterprising and close-knit organization, with a young man calling the signals and a hard-hitting team following through. With timber already being hirvested in three locations in the high Sierras east of Fiesno, it won't be long now until the logs start rolling from the new timberllnd acquired last month by Prexy Winsor. as al example. to the many young men who are choosing the hardwood industry in which to carve out a career. The very best wishes of the Association go with Mr. Beaman and we trust that he will have many years in which to en- joy his leisure hours, reports the NHLA office, Chicagci.

"With the acquisition of this new-timber we expect to gIpand our sales program through California, Arizona and Nevada," said Norm Winsor. "And with our constantly increasing inventory at the Glendale yard, we feel thal we have a real service to offer dealers and industrial users in our territory, furnishing on the grade items in all sizes and dimension," he continued.

Internotionql Pcper to New Agency

New !o1k. N. Y.-International Paper Company has appointed Ogilvy, Benson,& Mather as its new a,i.reitising agency, announces Richard J. Wiechmann, advertisinp manager. They will place the advertising for all the com-pany's sales divisions located in New )roik Citv.

(Tell them Vou sau it in The California Lumber Merchnnt)

THOUGHTS FROM

THINKERS FOR THINKERS:

To tell troubles is to multiply them.-Ada Patterson.

I think the first .rir,rJ,. i ."l.r"in the tongue; he approaches nearest to the gods who knows how to be silent, even though in the right.-Cato.

Great spenders "r" u"JturrJ"r".lr'r.rrt ti.r.

Be glad of life because it gives you the chance to love and to work and to play and to look up at the sf31s.-{an Dyke.

*tc{<

Better late than nsvss.-fisnysius.

The passions are the J"r, lr",Jrs that always persuade; they are, as it were, a natural art the rules of which are infallible; and the simplest man, with passion, is more persuasive than the most eloquent without it.-La Rochefucauld.

Friendship is the t igr,J"t ul*rJ of perfection in society. -Montaigne. **{<

Corrupted freemen are the worst slaves.-Garrick. **+

When you define liberty, you limit it-and when you limit it, you destroy it.-Brand Whitlock.

The more a man i. "ari"","I, at]" *o." it is necessary for the welfare of the state to instruct him how to make a proper use of his talents.-Wu Ting Fang.

Banish the future. Li"l ""; rol .t" hour and its allotted work. Think not of the amount to be accomplished, the difficulties to be overcome, but set earnestly at the littlest task at your elbow, letting that be sufficient for the day; for surely our plain duty is "not to see what lies dimly at a distance, but to do what lies clearly 31 l4v1d."-Osler.

BY JACK DIONNE

Beauty is truth-truth beauty.-Keats.

Get the confidence of the public and you will have no difficulty in getting their patronage.-H. G. Selfridge. *{<*

Without distinction, without calculation, without procrastination-love ! Lavish it upon the poor, where it is very easy; especially upon the rich, who often need it; but most of all upon our equals, where it is very difficult and for whom, perhaps, we each do least of all.-Henry Drummond. tc*4.

It is the cause, and not the death, that makes the martyr. -Napoleon.

The religions of this .l"nJ-"-ahe ejaculations of a few imaginative msn.-Erns1son.

I would rather u. "i"r.1r,"rliatJ.-s"r,""".

My son Hannibal will be a great general because of all my soldiers he best knows how to obey.-Hamilcar.

All those who love ""l"."lrnJloves in return, and will richly reward, not perhaps with the good things of this world; as they are commonly called, but with the best things of this world; not with money and titles, horses and carriages, but with bright and happy thoughts, contentment and peace of mind.-John Lubbock.

He has achieved success who has lived well, laughed often, and loved much.-E. J. Stanley.

We must yield the riuJ.,i"l*"na"-"r,a.-Wm. Penn.

Let us endeavor to so live that when we come to die even the undertaker will be sorry.-Mark Twain.