Weyerhoeuser Soles ond Timber Compqnies lmproving Services qnd Products to Lumber Deqlers ond Industry

Your attention is called to the Z-page advertisement on Pages 34-35 of this issue. After a successful satisfactory trial period at three local retail lumberyards, this outstanding new product is now being ofrered exclusively in Southern California, for the time being, in a further experimental study of all its possible applications by lumber dealers and builders.

Tacoma, Washington-A. J. "Del" Daley, St. Paul, Minnesota, has been appointed western division manager for 'Weyerhaeuser Sales Company, announces Earl Arthur, vice-president and manager of sales, West Coast mills. Daley, who joins the stafi at Tacoma soon, has 29 years experience with Weyerhaeuser. Well known in Northwest lumber circles, Daley founded the Tacoma-Olympia chapter of International Hoo-Hoo, was president of the chapter for two terms in 1947 and 1948, and assisted in organizing clubs at Yakima and Everett-Bellingham. The new western division manager replaces D. C. Greeley, new field operations manager of Weyerhaeuser Timber Company's newly organized Silvatek and New Products Group.

In expanding its recently created sales promotion department, Weyerhaeuser Sales Co. has advanced three of its district representatives to the new positions of assistant managers of sales promotion. The men, all of whom now headquarter at the St. Paul, Minn., general offices of the lumber firm, are R. J. Levin, D. S. Goldman and R. F. Brown.

They will work with Weyerhaeuser district representatives throughout the nation in strengthening the selling and servicing of Weyerhaeuser 4-Square lumber dealers.

While the expanding Weyerhaeuser sales promotion organization does field promotion of the full line of lumber products, the men devote much attention to specialty products such as Nu-Loc, made-to-measure lumber produced in desired lengths and widths, and Loc-Wall, a new slip-together paneling.

The Weyerhaeuser Sales Co. sales promotion department is headed by Manager Theodore Smetana.

The formation of the Silvatek and New Products Group of Weyerhaeuser Timber Company, with John L. Aram, vice-president, as general manager, was announced by F. K. 'Weyerhaeuser, company president, effective September 1. The newly formed group includes and supplants the company's Special Products Group in a new realignment of personnel, products and functions designed to improve the company's position in increasingly competitive markets for wood products and special products.

Organization will be made up of four functional departments, with staff managers appointed by Aram for each department. D. C. Greeley is manager of field operations. W. H. Meadowcroft is manager of merchandising planning and continues as manager of product planning, and A. M. Fisken is manager of manufacturing and quality control. Reporting to Greeley will be M. D. Chriss, western district, with headquarters in San Francisco, Calif.

W. H. Meadowcroft will be in charge of product management and merchandising, to include advertising, promotion, publicity and sales aids for all Silvatek products. Four product managers will report to Meadowcroft: for hardboard, D. H. Koch; for particle board, R. N. Jordan; for PlyVeneer, Donald Anderson, and for Silvacel (wood fiber products) and Silvacon (bark products), R. A. Waldron.

A. M. Fisken will direct the planning, scheduling and manufacturing of all Silvatek products. Superintendents of each of these specialized plants will report to Fisken: N. J. Briggs, hardboard plant at Klamath Fall, Ore.; D. E. Isaaoson, particle board plant at Coog Bay, Oregon; James

Rodgers, Ply-Veneer plant at Springfield, Oregon; H. K. Woodson, Silvacon plant at Longview, Washington, and E. M. Brenden, foreman of the Silvacel plant at Snoqualmie Falls, Washington.

The Silvatek Products Group began operations September 1. All former Weyerhaeuser Sales Company customers for hardboard, particle board, Ply-Veneer, Silvacon and Silvacel, including Lumber Division retailers and distributors, will be served by the Silvatek Products Group beginning on that date.

Appointment of Robert D. Pauley to dual positions as director of business development and as assistant to the vice-president, Silvatek and New Products Group, was announced by John L. Aram, vice-president of that newly formed product line group of Weyerhaeuser Timber Company, to take efiect September 1. Aram explained that Pauley's appointment is another step in the integration of the company's planned growth through new prodtct, manufacturing and marketing opportunities, whether these develop within Weyerhaeuser's own research programs, through investigations of technologies and markets outside the company, or through purchase of businesses that have growth possibilities for the company. Pauley is past president of the Forest Products Research Society and is now secretary of the Hardboard Association.

John L. Aram, vice-president, Silvatek and New Products Group, and George H. Weyerhaeuser, vice-president, Wood Products Group, of Weyerhaeuser Timber Company jointly announce the realignment of Weyerhaeuser's research facilities at Longview to achieve the most effective program of service to each product line group and to the company as a whole.

"This newly formed unit will serve the Wood Products Group in the development of new and improved lumber and plywood products," Vice-President George Weyerhaeuser explained. "It will also assist Weyerhaeuser Sales Company in customer service on product uses and applications and assist the various Weyerhaeuser Timber Co. mills in questions relating to proctuctton and process technlques."

Announcements were made simultaneously of the appointments of Dr. A. S. Gregory as manager of central research and development, in a realignment of the company's central research organization and staff, and of E. M. Williston as manager of wood products group development and service. Both units are located in Longview and were scheduled to assume their duties under the organization on September 1.

"Purpose of the reorganization of Central Research and Development," Aram explained, "is to enable Weyerhaeuser Timber Co. to aggressively meet competition in fields where wood-derived products now hold large markets and to create new markets through effective application of organized research and development."

Silvatek Products Development will continue to improve products and manufacturing processes and to supply customer services in the use and application of product categories already on the market. Chemical Products Development will engage in development and economic appraisal of products and manufacturing processes for chemicals that can be derived from forest raw materials. Plastics, Adhesives, and Finishes Research will be concerned with long range and applied investigations in problems of polymer plastics and research of overall corporate interest. Research Associates, with the supervision of Dr. J. E. Lodewick, will study new areas of corporate interest. Project Engineers, supervised by R. O. Bathiany, will handle specialized problems in production, packaging, materials handling and economic appraisals, supporting the work of the entire Central Research and Development unit.