SKOOITUM frzraut BRusH-coATED PAIilTED SHAKES

tncreose soles with top quolity Weslern red cedor pre-pointed shokes monufoctured under rigid controls by lhe nqtion's leoding independent monufqcturer of shingles ond shokes.

OtD GROWTH WEIIERN RED CEDAR giver life-tinc durobility.

IRU-GUI PROCESSING neclr rcquircmenf3 of mo3l crocling crqflrmen.

IRUSH-COAIED with dccp pGnelroting colorr which givc losting bcouly.

SEII 6 PERftIANENT BRUSH-COATED COLORS

SKOOKUII Green SKOOKUil Burgundy

SKOOKUII Brown SKOOKUil Buff

SKOOKUII Groy SKOOKUTIi Prlme Whhc

Avoiloblc in slroight or mircd cors fron lhc

SKOOKU'S SHAKE COTPANY lFill-in quonlilics ovoiloblc from ccnlrolly locolcd dislributor worehouscr.)

Disfributed by

BAKER HARDWOOD IU TBERCOIIPANY

5on Diego, Colif.

Following a year of peak popularity rvith lumber clealers and their builders .and home owners, the Weyerhaeuser 4-Square Home Building Service is being offered exclusively to retail lumber dealers for the sixth successive year. Dealers report outstanding success with the Service, both in attracting prospects to their place of business and in closing a high percentage of sales. Dealer orders for blueprints of homes in the Service far exceeded those of any other year.

Known as one of the rnost complete merchandising programs in the industry, the 4-Square Home Building Service, to which a new design is added each month, now featnres nearly a hundred modern homes, representing the top designs of outstanding architects in small home construction.

All of the designs are prepared for assembly in the large, permanent dealer portfolio. Homes are attractively presented in color on large-size "billboard" pages designed to sell the distinctive features of each home.

Highlight of the program is a jumbg "lfome of the Month" package planned to keep the service right up to the last minute in its presentation of new designs, features and ideas.

This package comes to the dealer every month, and contains a fresh, crisp, new home design for inclusion in his 4-Square Home Service Book, plus all the merchandising materials needed to present the new design to builders and prospective home owners. Included in the package are blueprints, material lists, rapid estimating forms, a sales-tested mailing piece, a colorful wall poster and ad mats for effective local promotion.

The objectives of the service, according to Weyerhaeuser officials, are to enable the lumber dealer to offer his customers homes that not only have been architect-designed and soundly engineered, but which also provide for maximum use of standard sizes and stock materials in the average lurnber yard. This assures the customer the best buys in lumber and other materials and the greatest verlue for his home building dollar.

Also included in the 4-Square Home Building Service are N{odern Farm Homes especially designed to meet farm needs, combining attractive appearance with various utility features. These are particularly r,'aluable to dealers serving farm areas.

WHOI,ISAI.E IIISTRIBUTORS . DIRICT MII,[ SHTPPERS

Douglos Fir . Ponderoso Pine . Redwood Lumber

Douglos Fir Plywood . Cedor Shingles

Corner Wolnut ond Mqnchester (l0l Highwoy)

ANAHEITYI, CALIF. - Phone ANqheim 7231 - A Convenienf Locofion Jor Deqlers' Pickups -

Jew lumber operolors con afford nol to own lhen'

It takes long training for a ballet dancer to acquire perfect balance, and it takes lots of equipment and plenty of know-how to make a smooth, quiet, easy and dependable sash balance like Acme.

ESASH BAtAl{C ES

Hal V. Simpson Meets Declers

Hal V. Simpson, Portland, Oregon, executive vice president of the West Coast Lumbermen's Association, has accepted an invite from Orrie Hamilton to attend the meeting of retail executives which n'ill be held September 26-28 at the Hctel del Coronado.

Forest Resources

The U.S. Department of Agriculture announces the appointment of Torkel Holsoe, forester, to rvork u'ith the Liberian Government in the development of its forestry resources.

Iohn L. {very Visits Southlcnd

John L. Avery, of Shreveport, Louisiana, accompanied by NIrs. Avery, was recently a Los Angeles visitor for several days. He was on the returr-ring end of a trip that took him through the Pacific Northwest.

Mr. Avery is general sales manager as rvell as an oflicer of Frost Lumber Industries, of Shreveport, one of the most important lumber rnanufacturing concerns in the nation. They operate six mills of major importance located in Texas, Louisiana, and Arkansas, and own forest lands of such tree productive capacity that most of their mills are assured of perpetual log supply. They manufacture both pine and hardwood lumber, and hardwood flooring.

Frost Lumber Industries long since adopted a policy of follorving the most scientific as well as practical methods of developing logging their vast timber lands, and they employ a battery of foresters rvho control tl-reir timber operations.

Pcul B. Holmes Appointment

Appointment of Paul B. Holmes of Washington, D. C., as assistant director of the Building Materials Division, with supervision over plumbing and heating matters, rl'as announced today by the National Production Authority, U. S. Department of Commerce.

Fire Destroys Quincy Mill

The Chico Enterprise-Record the Genesee Lumber Company fornia, during the first rveek in acres of timber land. The loss frrrce of 240 fire fighters fought

New Astoric Plywood Mill

reports that fire destroyed sawmill at Quincy, CaliAugust, together with 600 is reported as $100,000. A the flames.

The Astoria Plywood Corporation started operations of its new plywood gon, cutting 3,500,000 feet monthly. president and manager.

has completed and plant at Astoria, OreNorman Jacobson is

CO.

\(arhington State Organizes For Forest Protection

of hand-painted neckties with tree and cone designs, all lettered with Keep Washington Green, to President Emmit Aston of the KWG Association, Bernard Orell, state forester, L. G. Olson, KWG Vice President, and other officials, by Juanita R. Gallaher, editor of the Western States Reclamation Journal.

Privqte Housing Dropped Moderctely in Juty

About 83,000 new private nonfarm dwelling units were started in July, a decline of 5 per cent from June, according to preliminary estimates of the U.S. Labor Department's Bureau of Labor Statistics. Although a drop in July homebuilding is not unusual, based on experience durine' the previous decade, this is the lor,r'est .fuly total for private housing since 1946. Counting the 3,200 public units started during the month, housing activity as a whole totalerl 86,000 units.

Lumbermen ond loresterg cre "tied' lo Keep Wtrshington Green progrcm oI loregt fue prevention. Left, Emmit Aston oI Biles-Colemcn Lumber Compcny, Omck, cnd, righr, L G. (Gcr) Olron, mcncger White River Brnnch, Weyerhceuaer Timber Compcny, compcre lbeir new hcrnd-pcrinted "Keep Wcrghington Greet'' neckties with Wcshington Stcte Forester Berncrd Orell's. A dozen ol the cu:tom-made neclcties were presented to officials ol the orgcnization trt the recent Governor's Annuql f,eep Wcshington Greea Meeting, by Jucrnitc R. Gcrllaher, Edilor and Publisher ol the Weetern Stcies Reclcmction Joumcl. The lies were presented cs c symbol ol ihe cooperction ol cll inlerestr crnd cgerrcies in lorestry progress-crll are "tied' togelher in c common

Forest fire danger in the northwest corner states began to build up unseasonably early this year and all protection forces of the region are rallying to meet the added peril to the timber. The present crisis has an inspiring phase, that of government and industry working together for the common good in forestry.

Recently Governor Arthur B. Langlie of Washington called a meeting of the state trustees and officers of the Keep Washington Green, with chairmen of the county and local KWG committees and the members of the Society of American Foresters in the State, to launch the biggest campaign of forest fire prevention that Washington State has ever known.

Retail lumbermen have responded to the call, among other groups, to make sure that every person among the millions who will go to the woods in the vacation months ahead is u'ell warned that the heat is on in the timber as never before. W. C. Bill Bell, Managing Director of the Western Retail Lumbermen's Association, is serving as 1951 chairman of the Seattle Keep Washington Green Committee. In the 30 other Washington KWG committees and in the 36 Keep Oregon Green county committees retail lumbermen are also taking part in local forest fire prevention work.

A guiding principle of the "Keep Green" program in the Pacific Northwest is unification of all who have an interest in the forests, from the carpenter, building contractor, retail lumber dealer to tree farmers, timber cruisers and professional foresters, in education of the general public on f'-,,rest protection.

Even in April fire danger enforced logging closedowns. One feature of the Governor's meeting was presentation

Nerv clwelling units placed under construction in the first 7 months of 1951, numbered 669,50A, or one-fifth less than in the comparable period of -1950. However, homebuilding so far this year remains at a level second only to last year's all-time peak.

Telegraphic reports from both urban and rural buildingpermit officials suggest that the decline in homebuilding during July occurred in all sections of the country, except South Atlantic States. More than three-fifths of the larger reporting cities showed decreases in permit volume. Among these places were Chicago, Ill., Philadelphia, Pa., Cincinnati, O., Detroit, Mich., and Fort Worth, Tex. There were increases in New York, N. Y., Baltimore, Md., San Antonio, Tex., and San Diego, Calif.

Los Angeles Fir-Tex Group Tours Dcrnt d Russell Plants

John C. Moore, assistant manager; Vic O'Donnell, Jack Case, and Chuck Malmister of Fir-Tex of Southern California, Los Angeles, left I-os Angeles August 17 on a two weeks' tour of plants operated by Dant & Russell. They traveled by automobile and spent some time at the big Fir-Tex plant at St. Helens, Oregon. While in Portland they called at the company's head office, and visited the Inman-Poulsen mill, Portland Stevedoring Co., and a number of the State Line steamships which were in port.

At Coos Bay they were taken through the Coos Bay Lumber Company's mill, Coos Bay Plywood Mills, and the battery separator plant. At Eureka, Calif., they paid a visit to the company's large remanufacturing plant, and on the way.home went through the new Masonite plant at Ukiah, Calif.

Tcke Over Former Collins & Meyer Mill

S. & S. Lumber Company and Dry-Rite Kiln Company of Long Beach have taken over the remanufacturing and custom milling plant formerly operated by Collins & Meyer at 7053 East Firestone Boulevard. Downev. Fred Schiel is the manager.

TOREST 1| says GE0RGE A. SNIDo McCREAIIY [UMBER

Seaside, 0regon

"We sell o lol of Forest Hordboord for woll ponels," George soys. "Our customers like the light color of the boord which con be left in its nolurol color or pointed fo on ottroctive finish. Either woy you scrve point ond money.

Not only hove we sold o lot of Forest Boord, bul it hos brought in business for us."

Eoch ponel of high quolity Forest Hordboord must meet rigid stqndords of hordness, densily, wolerresistonce ond light color-tone. For woll boord, cobinel work, shower stolls or ony other use your best buy is Forest Hordboord".."the quolity ponel

WiIh SURFACE APPEAL.''

Ponef Slzes: 4'x4', 4'x6', 4'x8', 4'xlo', 4'xl2', ond 4'xl6'. Wropped 6 ponetr to o package except for 4'x l6' which lr no? wropped. (fhlckneser ol | /8",3/16". | /4".

Qtdet Standord Grcde or weolher-rcsislonl

"f realed" Forcsl Hordboord

Wrife for FREE inrfruction folder lodoy...

RaKSoftball Te.m \(/ins Gold Trophy

The personnel of Rounds & Kilpatrick L';mber Co. joined in honoring the R & K Softball tearD at a huge watermelon feed at the mill at Rounds, Calif., recenlly when 180 of the employees consumed 35 fine ripe melons in an inforrnal get-together. The R & K team had jus'" rvon the Gold Trophy for the second year in tlre Clovercl;,1e, Calif., American Legion softball league. The picture shorvs the p-esentation of the ar,vard on behalf of the Legion by Al Gambetta of the B & B Sports Shop, Cloverdale. to Elmer Olson, yard superintendent and manager of the r:eam.

Left to right in the picture are: First rorv, Bud Dooley, 'fom Pitts, Earl Lane, Elmer Olson, Al Gambetta, Carl Holling, Hugo Ntiller. Back row, John Riroda, plant manager, Jose Salazar, Jim Rabellino and Rrlph Bettcher.

As underlcyment lor new floors plywood bqse lor finish moteriqls like linoleum or look better cnd lost longer.

provides d smooth lcsting csphclt tile, makes floorg

The Tree Farm r.novement is sponsored nationally by the American Forest Products Industries, Inc. In the Redwood Region, t:ee farms of any species of tree are inspected and certified without charge by the California Redrvood Association.