HoBBS, WALL & c0.

This is just another step in building for the years to come bY a ComPanY that today gives the best of Redwood and the finest possible service.

73 YEARS YOUNG!

This oidlimer in the business, which lor 73 yeors hos served the Coost, is improving its stondcnd of "the best" by odditions to its service.

Don Marquis said: .,Ther! is bound to be a certain amount of trouble running any country. If you are president the trouble happens to you, but if you are a tJrrant you c:rn arrange things so that most of the trouble happens to other people."

What an inexhau*tiur" l"J""rO ", getting into trouble this old world possesses. And always able to get out of it, sometimes quickly, sometimes through a long drawn out process. ds a rule the other fellou/s troubles don't bother us-until they become our own. In the present situation, we can be sympathetic towards the other fello,nfs trouble, but we hope it remains across the ocean. We have troubles of our own, to solve them we need all our re. sources, all our energies and all our cdrrage. *:tt

Question not, but live and labour

Till yon goal be won, Helping every feeble neighbor, Seeking help from none; Life is mostly froth and bubble, Two things stand like stone_ Kindness in another's trouble, Courage in your own. i( rf rk rt rF ,k

History may recoad that ..appeasement', brotrgtrt on the present war. It remains to be seen whether this war will bring an end to appeasement.

At any rate, the war in Europe has driven our own national political strife off the front pages of our news_ papers. It has done more than that. It has brought about a unity of interest that should help to wipe out some of our political differences. It is reviving a necessry spirit of patriotism and halting the rapid progress that alien ideologies were making in this country.

It may even bring us a large measure of recovery. That is, recovery for the immediate future, regardless of what the long range result may be. And all these are simply another demonstration showing how the law of comperrsation works. * ,* *

Which brings us to the question uppermost in the minds of lumber folks-as it is in the minds of all business men: What immediate effect will the war have on this industry? Some have given the matter thought and study and arrived at a rather optimistic view. One clear analysis runs as follows: * * ,r

First, England and France will look to the United States for a large portion of their supplies, foodstuffs, textiles; and lumber to meet the immediate needs of shelter for millions of people evacuated from large cities. That would require reopening of industrial plants in the North and East that have been shut dovn by ten years of de_ pression. It would be followed by increased employment, increased wages, and higher prices. ft means also in_ creased wealth for the farm population of the entire country. And the farm group is the lumber producer's best market.

+:8i3 tfi*,& rF**

Second, South American markets that have been sup_ plied to a large extent by Germany must immediately look to other sources of supply. We are in the best position to fitl the bill. Machinery, equipment, produce and other comrnodities will be added to our export list to Brazil, Argentine and other South American neighbors.

Third, our own government will require large quantities of lumber and building materials to develop its program of defense. And finally, it wilt all mean the loosening up of money reserves for investment in new plants and rehabilitation of old ones, investment in expansion of enterprises, increased production in all lines.

From a material point of viern, it's a bright picture, and it seems to have a practical basis.

*rfrt

But, regardless of outside influences, the job of selling lumber still retnains in the hands of the Iumber industry itself, through its individual and collective effort. Like any other commodity it must be merchandised. So, if you would truly merchandise, go to the people with your story. First, of course, be sure you have a story. Any business that hasn't some romance in it, isn't worth having.

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Keeps Your $oles und Profrts Up

Leodership meons being first*selling the poce which others lollow. yeors loter. ln the insulotion field, leqdership meons the obility to be right the first limo knowing why you ore right ond hoving the couroge to stick lo the right woy roiher thon to follow the crowd in lhe opposite direction. And leodership meons o consloni improvemeni os construclion proctices improve.

Bolsqm-Wool is such o leqder. So[d only through lumber deqlers it qssures you of leodership-ossutes YOUR luture ond YoUR profits. Bolsom-Wool ic th" sure woy to keep the good will ond respecl of your customers. Moil the coupon for complete informotion.

HERE ARE A FEW ,.FIRSTS'' THAT SPELL "LEADERSHIP''

Leadership in Moisture Protection. Today, moisture protection is a recognized necessity. Such recognition has co-e 17 years after Balsam-Wool announced the first rnoisture barrier insulation. Today, BalsamVool's moisture barrier is better than ever.

Leadership in Positive Application. ror 17 years Balsarn-V/ool has been fastened in place, allowing no settling or sagging. Balsam-Vo<,rl introduced the Spacer Flange which makes application 5oa,f, easier, with conscquent savings to the consumer and increased sales for the lumber dealer.

Leadership in Balanced Performance. It is easy for insulation to have a few good qualities. Balsam-\flool since its inception has had every quality that an insulation needs to perform efficiently on the job- It is moisture-proofedrr'ind-proofedvermin-proofed termite-proofed-non-settling-highly fire-resistant. It meetJevery test in actual service and is available in three thicknesses for every need and purse.

Leadership in Guarantee. Ralsam-vool was the first insulation to offer a money-back guarantee-one s'hich is still the most complete and all-inclusivc offcrcd by any insulation manufacturer-a guarantee which is-actual and conclusive evidence of Balsam\(ool's leadership.

Wooo CottvERsroN CompnrY

Roon 125-9, First Nirtional Bank Bldg., St. Paul, l\Iinnesota I wrnt to knorv more about the I)rofit opportunities of Balsam-r*'oo1. Please scnd me thc facts. Nauc..

Vagabond Editorials

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Find the romance, the story in YOUR business, Mr. Dealer.