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o This compcmy has mqde siecdy growth since estcblishment in 1932.

Mr. Joslin's private office has Weatherwood Blendtex Insulating Tile on the ceiling and Weatherwood Individual Plank on the walls. This combination gives acoustical absorption as well as heat insulation.

Lumber handling equipment includes three trucks, one Dodge and two Chevrolets.

M. E. Joslin is the owner. C. E. Joslin is credit manager, and Edna Krug is bookkeeper. George Cole is yard superintendent.

Mr. Joslin has had an interesting career. He comes from Nebraska, where he and his father and brother had a line of four yards with headquarters in Fairbury and branches at Gladstone and Alexandria, Nebraska, and Narka, Kansas. He came to California in 1924, and before starting in business in Inglewood was manager and treasurer of the Woodhead Lumber Company sn West Pico Boulevard, Los Angeles.

Mr. Joslin is also a partner with E. A. Winkholm in a concern called Standard Homes, which is engaged in building homes. They have 30 homes under construction at present, and they specialize in small homes selling for from $1,500 to $3,000, using FHA loans.

Back On Job

R. E. (Bob) Caldwell, salesman for the Hammond Redwood Company, San Francisco, was back on the job at the end of August after having been away for nearly {our weeks. Ife was on the sick list for 15 days and took a 10-day vacation in the Redwoods following his recovery.

Celotex Triple Sealed Roofing Line Reorganization Conference Votes Presented to Sales Organization To Continue Hoo-Hoo

At a sales meeting in Chicago called by Henry W. Collins, vice-president in charge of merchandising of The Celotex Corporation, the complete line of Celotex Triple Sealed Roofing was presented to the sales organization. Mr. Collins announced the appointment of J. F. Kiernan, former Celotex employee, as manager of the Roofing and Allied Products Department. Mr. Kiernan re-joined the Celotex organization in June, 1938. He has spent practically all of his business career in the roofing industry.

Mr. Collins also announced the appointment of P. D. Close as assistant manag'er of the Roofing and Allied Products Department. Mr. Close has been with the Celotex Corporation since 1924, with the exception of a period during u'hich he was secretary of the American Society of Heating and Ventilating Engineers.

One of the high ,points of the meeting was the announcement of the roofing policy. In explaining it, Mr. Collins said: "Celotex Triple Sealed Roo6ng, like other Celotex products, will be sold through regular retail dealers . Our decision to follow this policy is not the thinking of one man . but the result of a th,orough market study of the roofing business and a careful analysis of hundreds of replies to a letter I sent to 10,000 retailers to get their opinions of the roofing merchandising problems and their suggestions for the best solutions "

Mr. Collins' talk was followed by a presentation of the line by Mr. Kiernan demonstrating the advantages oI each of the 46 items in the line, including shingles, siding, mineral and smooth surfaced roll roofing, insulating papers, felts, roof coatings, cements,

J. Z. Hollman, general sales manager, struck the keynote for the whole sales organization. "Make better service and more sales your motto," he said.

Celotex Triple Sealed Roofing will be nationally advertised in The Saturday Evening Post with a full page appearing September 24.

Reel Builds New \(/arehouse

E. G. Reel, operating the Reel Lumber Service at 1.249 East 63rd Street, Los Angeles, announces the completion of a new warehouse and new offices at this address. This is the second addition made in the past year and it doubles the under cover storage of this firm. The new warehouse is 50 feet by 150 feet, and the warehouse across the street .which was constructed earlier in the year is of the same dimensions and has a spur track.

This firm caters mostly to the cabinet manufacturing and industrial trade, but has a growing business with retail yards. They carry Sugar and Ponderosa Pine, Spruce, Douglas Fir, plywoods and hardwood lumber.

The private office is paneled in Philippine and the general office is finished in Knotty Pine. Weatherwood insulation is used on the ceiling. Bruce Block Flooring has been laid on the floors.

A new telephone number-ADams 5221, has been added. Associated in the business with Mr. Reel are M. W. Reel, M. A. Burdick and S. A. McKinnev. The latter was for several years with the Angelus Hardwood Company, Los Angeles.

The Concatenated Order of Hoo-Hoo, for many years an important and active factor in the lumber industry, will be continued in existence, it was decided at a conference held in Minneapolis, Minn., August 19 and N. At the meeting plans were laid for a revival of activities that should prove beneficial to the lumber industry.

The conference was 'called to order by Harry T. Kendall, as chairman of the Reorganization Committee of HooHoo. There were in attendance many members of HooHoo Clubs, some from distant points. W. M. Wattson, who has served as secretary of the committee, served in that post for the conference. T. M. Partridge has been treasurer of the committee, the other members being Sam L. Boyd, T. T. Jones and Ormie Lance.

Among the matters decided upon were that all former members of the order may be reinstated simply by paying dues for the current year. That the annual dues shall be $2.99; initiation for new members, $4'99; that central ofifices be located at Minneapolis for a period of three years, and thereafter the location be determined by the Supreme Nine. National objectives embrace: The first and foremost thought of Hoo-Hoo is one of co-operation between manufacturers and distributors for the promotion of lumber and lumber products.