What Makes a Good SidingS

Perhaps it is durability, eoen under conditions faoorable to decay. If so,this quality must be unimpaired by sawing and boring. Natural durability would be more desirable than artif cial preseroatioes.

Other features may be desirable, such as freedom from warp and check, lou shrinkage . both with and across the grain, and ability to hold paint.

Resistance to insect attach and fire may be necessary, and in addition the material should be easily worked and able to stay in place without extra protection or repairs.

Beauty in both natural and painted fnishes; @hether placed oertically or horizontally. Careful manufacture.

CALIFORNIA REDX/OOD lays no claim to exclusive possession of any of these characteristics. It is practically unique, however, in having all of them in exceptionally high degree. Whatever the need, there is an appropriate grade of Redwood which may be specified with the assurance that it will do the job and do it well.

were eternally training men in every department to handle their particular work. For years they have done nothing of the sort. And now, when they go to fill in their organizations they find many men willing but unfitted to do their work as they used to get it done, and want it done now. ***

Big and little, great and small, business and industry must give some very definite attention from this day on to building men to fit their organization needs. They must build their own skilled men, their own foremen, their own future executives. The supply, ready to serve, is no longer available. Five years of heavy unemployment has changed the face of things.

A friend vouches ,o, Jn*-.alry as true. Four young men here share a modest apartment. They are unemployed musicians, and on the Federal vocational relief rolls they get eighty-odd dollars a month, each. They have time on their hands so they do lots of practicing on their band instruments, sometimes at awkward hours. One night they were making a lot of noise on their instruments when a knock came at the door. and the man who lived across the hall addressed them.

He said, "Young men, I must ask you to make less noise.

You are so noisy I cannot sleep. And it is necessary that I sleep. I have work that I must do tomorrow, and I can't do it unless I get my rest. And it is necessary that I work tomorrow. I must work for two reasons. First, I must work to support my family. Second, I must work to help the rest of the workers support YOU."

Just read some figure, :" ;":"mber of motor cars per capita in the United States today. Have you any idea what they are? There is now one motor car for every 4.8 persons in this entire coulrtry. Think of that ! And the per capita consumption of cars steadily goes UP. In Europe the ratio is one car to every 76.4 persons.

The low ratio in ""-; ; ;", of course, to the huge percentage of poor. You'll see no acres of cars where workers gather in Europe. They don't get pay enough to buy them in the first place, and'if someone gave them cars they couldn't operate them. The lowest priced gasoline in Europe is in England where it is between thirty and forty cents a gallon. In France and Germany it costs above fifty cents a gallon, and in Italy it costs a dollar. Some places it costs even more.

I shall positively take my bicycle when I tour Europe.